The Partridge Family for Rice Krispies

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Here’s a commercial for Rice Krispies featuring the cast of The Partridge Family in character. I’m not familiar enough with the series to be able to say whether this was a “sponsor commercial” that was only aired in conjunction with the series or if it was a traditional commercial. Nor can I say if David Cassidy is actually singing during the commercial.

Notice that unlike the rest of the cast, Susan Dey is only in the background, nor do the lyrics don’t mention her character’s name the way they do the others. Brian Forster appears as Chris Partridge in the commercial, meaning it is not from the first season (1970-1971) when Jeremy Gelbwaks played Chris.


4 Comments

  • Barry I. Grauman says:

    Kellogg’s was a primary sponsor of “THE PARTRIDGE FAMILY” on alternate Fridays during the 1971-’72 season (as they were on ‘THE MONKEES”, from 1966 through ’68). As was the custom {and, as Mike, Davy, Peter and Micky did}, the cast appeared in a 30 second “integrated” commercial for Kellogg’s at the end of the episodes they sponsored. This is one of those spots…

  • Jon says:

    I’ve seen this ad on YouTube before, but I have no memory of seeing it during the ABC primetime run of The Partridge Family. This may have been one of the last of the “integrated commercials” with a show’s cast appearing in character for its sponsors.

  • Aaron Handy III says:

    Here are some other Kellogg’s Rice Krispies commercials featuring another well-known Screen Gems made-for-TV rockband. :)

    https://www.youtube.com/watch?v=OCTARAR9IfQ

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