The Golddiggers Promotional Spot
I’m not quite sure which incarnation of The Golddiggers this spot is promoting. The group of lovely, talented young women first appeared on The Dean Martin Show in 1968. During the summers of 1968, 1969 and 1970 they headlined their own summer replacement variety show known as Dean Martin Presents The Golddiggers and later Dean Martin Presents The Golddiggers In London. A syndicated series, officially called Chevrolet Presents The Golddiggers. Plus, there were U.S.O. tours and other performances. Whew!
If I had to guess, I’d say this promotional spot was for syndicated series, the title of which would be shortened to just The Golddiggers. Check out the official, authorized website for The Golddiggers here.
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September 12th, 2009 at 12:31AM
Greg Garrison produced all versions of “The Golddiggers” TV series (as he was also the producer of “THE DEAN MARTIN SHOW”, from whence they originated), including the weekly half-hour syndicated show they appeared in for Chevrolet in 1971-’72; General Motors’ Chevy division primarily sponsored a “checkerboard” of “7:30pm” weeknight syndicated shows from 1971 through ‘74 [although not necessarily on the same station], including “THE WACKY WORLD OF JONATHAN WINTERS”, “JOHNNY MANN’S STAND UP AND CHEER”, and Hanna-Barbera’s “WAIT ‘TIL YOUR FATHER GETS HOME”.
This promo appears to be the one prepared for CBS’ owned and operated stations, as the network’s five key affiliates, including WCBS-TV in New York, “bought” the show- actually, they aired it on a “barter” basis: two minutes of ad time went to Chevy, the rest went to the station’s local advertisers, with the shows GIVEN to those stations, free of charge.