WJZ-TV Sign on Hooper Ratings
ABC affiliate WJZ-TV (now WABC-TV) in New York City went on the air August 10th, 1948. According to C.E. Hooper, from 7-10:30PM that night the station drew a 29.3 rating and a 52.3 share of the audience [1]. During that period, 56.5 percent of television sets in the area — some 200,000 — were in use [2]. Doing a little math, that means about 113,000 sets were in use from 7-10:30PM on August 10th, 1948 and roughly half were watching WJZ-TV. Not bad for a new station.
Sources:
1 “Radio and Television.” New York Times. 18 Aug. 1948: 50.
2 Ibid.
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