Here’s the schedule for NBC’s experimental station W2XBS in New York City for the week starting Sunday, July 23rd, 1939, straight from television listings printed in The New York Times. Plenty of variety was peppered throughout the week, including an interview with Sergeant Alvin York, children’s fashions, a fashion show, a Noel Coward play and the Duncan Sisters. There were also a handful of films. Although the weekly listings had a French movie, Carnival of Flanders, airing on Saturday, July 29th, that day’s daily listing indicated that W2XBS would be on the air from 12-1PM and 8:30-10PM without any details as to what would be shown (it was to be announced).
Tuesday, July 25th, 1939 
12:00-1:00PM – Glasgow and Birt, “Piano and Paint”; films; Sergeant Alvin York, War Hero Interviews; and news.
8:30-9:30PM – The Duncan Sisters in “Topsy and Eva-Television Edition,” with Billy Kent, Florence Auer, Winfield Hoeney, Edwin Vail, William Edmundson, the Southernaires and the Chansonettes.
Wednesday, July 26th, 1939 
12:00-1:00PM – June Hynd and Betty Green discuss children’s fashions; films; Hildegarde, Songs; George Rass, Broadway columnist, and news.
8:30-10:00PM – Film, “The Dude Ranger,” with George O’Brien and Irene Hervey.
Thursday, July 27th, 1939
12:00-1:00PM – Fashion show; films; Alice Maslin and Wray Meltmar discuss “Make-up Magic” and news.
8:30-8:30PM – Play, Noel Coward’s “Hay Fever,” with Isobel Elsom, Dennis Hoey, Wesley Addy, Virginia Campbell, Lowell Gilmore, Barbara Leeds, Carl Harbord and Florence Edney.
Friday, July 28th, 1939 
12:00-1:00PM – Sue Read, Songs; Film: Brittany; Prof. Wei Chung-Loh, Chinese Musician; News.
8:30-9:30PM – Dancing lesson by Albert and Josephine Butler; James G. McDonald discussing the European political situation; Lucy Monroe, singer, and Pinky Lee, comedian.
Saturday, July 29th, 1939
8:30-10:00PM – Films, “Carnival of Flanders,” in French with English subtitles.