http://www.tvobscurities.com/2009/12/short-that-girl-promotional-spot/ Keeping Obscure TV From Fading Away Forever Mon, 06 Sep 2010 12:53:07 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.tvobscurities.com/2009/12/short-that-girl-promotional-spot/comment-page-1/#comment-18949 Barry I. Grauman Sun, 06 Dec 2009 07:10:18 +0000 http://www.tvobscurities.com/?p=5038#comment-18949 This is a "sponsor I.D.", originally seen during "THE GREEN HORNET" in 1966-'67 {"'THE GREEN HORNET'- brought to you by..."}. During this period, not all advertising for some of ABC's series were sold before their scheduled airdates (particularly the newer shows featuring "participating sponsorship", including "THE GREEN HORNET"), and the network had to air "in-house" promos during some of those one-minute breaks. In these "custom" sponsor I.D. bumpers, ABC usually featured one of their stars reminding viewers when they could be seen, sometimes using the tag line "...over most of these ABC stations". Often, the promo seen during the show spotlighted other ABC series, or upcoming specials. That's how "financially insecure" they were during the '60s. In mid-1960, the network's standard "sponsor I.D.", announced by Dick Tufeld, featured the ABC logo (used at the time) against a drawing of the U.S., and went like this: "...The American Broadcasting Company and its affiliated stations, throughout the United States and North America!". This is a “sponsor I.D.”, originally seen during “THE GREEN HORNET” in 1966-’67 {“‘THE GREEN HORNET’- brought to you by…”}. During this period, not all advertising for some of ABC’s series were sold before their scheduled airdates (particularly the newer shows featuring “participating sponsorship”, including “THE GREEN HORNET”), and the network had to air “in-house” promos during some of those one-minute breaks. In these “custom” sponsor I.D. bumpers, ABC usually featured one of their stars reminding viewers when they could be seen, sometimes using the tag line “…over most of these ABC stations”. Often, the promo seen during the show spotlighted other ABC series, or upcoming specials. That’s how “financially insecure” they were during the ’60s. In mid-1960, the network’s standard “sponsor I.D.”, announced by Dick Tufeld, featured the ABC logo (used at the time) against a drawing of the U.S., and went like this: “…The American Broadcasting Company and its affiliated stations, throughout the United States and North America!”.

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