WTMJ-TV Schedule, Week of Sunday, March 21st, 1948

Here’s the schedule for station WTMJ-TV in Milwaukee, Wisconsin for the week starting Sunday, March 21st, 1948, straight from the weekly television listings printed in The Milwaukee Journal [1]. The station was off the air on Mondays and Tuesdays. A new program, officially called 1948 Baseball Preview with Stan Baumgartner, was broadcast on Wednesday and Friday from 8-8:15PM. It would bring viewers a look at spring training for the Boston Braves, the New York Yankees, the St. Louis Cardinals, the Philadelphia Phillies, the Detroit Tigers, the Washington Senators, the Boston Red Sox, the Philadelphia Athletics and the Cincinnati Reds. Stan Baumgartner, a former pitcher for the Philadelphia Phillies and the Philadelphia Athletics, would direct each installment, the last of which was planned for Sunday, April 18th as an overall preview of the upcoming season [2].

WTMJ-TV also aired its first religious programs during the week. The first, “Good Friday, 1948,” featured Father J.F. Orford and Reverend Wallace Robertson discussing Good Friday while the second, “Steps to Glory,” saw the the Milwaukee Players, directed by Robert E. Freidel, recreating portions of the Easter story, with narration from Bill Carlson [3].

Sunday, March 21st, 1948
3:00PM – News and Views.
3:10PM – Last of the Mohicans, film.
3:30PM – One Frightened Night, film.
7:45PM – Choral Concert: Milwaukee-Downer college choir.
8:00PM – News Digest.
8:20PM – Keyboard Concert, musical film.
8:30PM – The Sportsman.
8:45PM – A Look at America, film.
9:00PM – Man About Town variety show.

Wednesday, March 24th, 1948
3:00PM – Meet Your Neighbors.
3:30PM – News.
3:40PM – Movie Matinee.
4:00PM – Children’s Corner.
4:15PM – Norman Clayton Show, Children’s feature.
7:45PM – News and Views.
7:55PM – Musical Film.
8:00PM – Baseball Training Camps, film.
8:15PM – Movie Matinee.
8:30PM – Film Shorts.
8:40PM – Paul Skinner’s Music Room.
9:00PM – Let’s Look at Television.

Thursday, March 25th, 1948
3:00PM – Meet Your Neighbors.
3:30PM – News.
3:40PM – Movie Matinee.
4:00PM – The Children’s Corner.
4:15PM – Little Amateurs.
4:30PM – Cartoon Fun.
7:45PM – News and Views.
7:55PM – Music Film.
8:00PM – How To Do It.
8:20PM – Film Featurettes.
8:30PM – Wrestling at South Side Armory.

Friday, March 26th, 1948
3:00PM – Meet Your Neighbors.
3:30PM – News.
3:40PM – Movie Matinee.
4:00PM – The Children’s Corner.
4:15PM – Hi, Kids with George Comte.
4:30PM – Animal Adventures, Not So Dumb.
7:45PM – News and Views.
7:55PM – Musical Film.
8:00PM – Baseball Training Camps, film.
8:15PM – Reel Fun.
8:30PM – Good Friday 1948, discussion.
9:00PM – Bowling Like Sixty.

Saturday, March 27th, 1948
3:00PM – Those Keen Teens.
3:30PM – News.
3:40PM – Your Attention, Please.
4:00PM – Wild West Theater.
7:45PM – News and Views.
7:55PM – Musical Film.
8:00PM – Film Features.
8:30PM – Steps to Glory.

Works Cited:

1 “WTMJ-TV Television.” Milwaukee Journal Screen Radio. 21 Mar. 1948: 10.
2 “Spring Camp Activities.” Milwaukee Journal, Part III. 21 Mar. 1948: 3.
3 “Tell Television Religion Plans: Slate Two Broadcasts.” Milwaukee Journal. 25 Mar. 1948: 11.

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