It’s that time again. The new fall season starts next month and the networks will soon be kicking their promotional efforts into high gear. That means television promotional spots, billboards, movie theater commercials, magazine inserts and a variety of Internet advertisements. “The NBC Primetime Preview Show,” a half-hour special produced by the NBC Marketing Group to preview NBC’s new and returning 2010-2011 programs, made its debut this past weekend and will reportedly be seen some 500 times via broadcast, cable and digital outlets. According to a press release the special has been made available to all NBC affiliates so check your local listings. It will also be shown on a number of cable channels including Syfy, USA, Chiller, Oxygen, MSNBC, Sleuth and CNBC. If you’re flying American Airlines during the next few weeks you might get to see the special as your in-flight entertainment.
You can also watch it online at Hulu.com, NBC.com and potentially the website for your local NBC affiliate. I’ve embedded the Hulu.com and NBC.com streams below; they may not be available outside the United States.
It doesn’t look like the special will air on NBC itself. No word yet on whether the other networks will air fall preview specials or not. Both ABC and FOX have Hulu pages with clips and previews of their new programming but no actual preview specials. And all the networks have fall preview sections at their websites.
For the 2009-2010 season I believe CBS was the only network to broadcast its fall preview special during prime time. Will this be the year when not a single network actually airs a fall preview special in prime time? We shall see. Take a look at my article History of the Fall Preview Special to learn more about this once venerable aspect of network broadcast television.