I’ve added two commercial spots for TV Guide fall preview issues to my TV Guide Commercial Spots article, and, coincidentally, The New York Times published an interesting article about TV Guide yesterday, in which Jeremy W. Peters relates how the magazine is in the midst of a valiant effort to cut costs and become an “enthusiast publication” that television fans will want to read every week. As Peters points out, there was a time when the annual fall preview issue of TV Guide sold more than 20 million copies, but that was decades ago. Is there anything the magazine can do to convince readers it is relevant in today’s blog-oriented world?
For some reason the article states that this year’s fall preview issue came out this week and is September 20th. I have the fall preview issue sitting in front of me right now. It is dated September 13th and came out last week. I believe this week’s issue is the traditional “returning favorites” issue.