A Year in TV Guide: January 9th, 1965

A Year in TV Guide explores the 1964-1965 television season through the pages of TV Guide magazine. Each week, I’ll examine the issue of TV Guide published exactly 50 years earlier. The intent is not simply to examine what was on television each week but rather what was being written about television.

Week #17
January 9th, 1965
Vol. 13, No. 2, Issue #615
Western New England Edition

On the Cover: Kathleen Nolan and ‘Broadside’ WAVES (photo by Ron Thal).

The Magazine

Last week’s issue featured an article about television critics. This week’s issue included an article by Roger J. Youman surveying how those same critics reviewed the new shows introduced at the start of the 1964-1965 season. For 23 days, from Sunday, September 13th until Monday, October 5th, critics across the country watched 33 new shows. TV Guide gathered columns from 22 critics, all of whom were underwhelmed with the season as a whole. It was called “boring,” “bland,” “tedious,” “mediocre,” and “disappointing.”

Only seven shows were said to be well-reviewed. World War I was apparently unanimously praised while Slattery’s People had only a few detractors. Jack Anderson of The Miami Herald called Slattery’s People an “absorbing, taut drama” while The San Francisco Chronicle‘s Terrence O’Flaherty called it was “a first-rate effort.” But P.M. Clepper of The St. Paul Dispatch felt it was simply “talk, talk, talk” and Terry Turner of The Chicago Daily News called it “superficially slick.” Five other shows also received fairly positive reviews: The Rogues, 12 O’clock High, Flipper, Jonny Quest, and Kentucky Jones.

Front Cover
Front Cover – Copyright 1965 Triangle Publications, Inc.

Below these top seven shows were another six that a majority of critics liked but weren’t as universally loved: Bewitched, The Bing Crosby Show, The Munsters, Gomer Pyle, U.S.M.C., The Man from U.N.C.L.E., and The Tycoon. Then there were four shows that were split right down the middle: Voyage to the Bottom of the Sea, My Living Doll, The Entertainers, and The Addams Family. The critics hated the remaining 16 shows with Gilligan’s Island easily the worst of the worst. “It is impossible that a more inept, moronic or humorless show has ever appeared on the home tube,” said Rick Du Brow of United Press International. Other shows condemned by most critics included Mickey, 90 Bristol Court, The Famous Adventures of Mr. Magoo, No Time for Sergeants, Wendy and Me, and Peyton Place.

Frustratingly for the critics, their reviews seemed to fall on deaf ears. The two shows they liked the most — World War I and Slattery’s People — viewers seemed to like the least. Peyton Place, a show the critics hated, was a huge hit with viewers. Still, some shows the critics and viewers agreed on, like Bewitched and Gomer Pyle, U.S.M.C.. Nevertheless, author concluded that television critics had it rough:

But, all in all, the ratings offer little solace to the critics. They find themselves in a most unenviable predicament. First, they have to sit through 30-odd television shows which, judging by their reactions, provide them with very little enjoyment or enlightenment. Then they have to find something intelligent to say about programs which they really don’t think are worthy of comment. Then, when they speak their minds, nobody seems to pay much attention. And, most discouraging of all, since their views don’t’ appear to carry much weight either with the public or with the men who decide what the public will see, they can look forward to more of the same next season.

(I suspect critics these days have it a little easier. They probably have access to pilots of most new shows before the new season starts and it seems as if reviews are less about criticism and more about promotion.)

Arnold Hano’s article about actress Kathy Nolan is another in a long line of TV Guide biographies that are relatively light and relatively harmless. She’s left-handed, which according to Hano means “she thinks around corners, she has a woolly eccentricity and a cussed independence.” In 1955, while appearing in Peter Pan as Wendy alongside Mary Martin, she acted like a brat when her two songs were cut, but as an adult understands that it was Mary’s show, not hers. She’s said to have matured since then but then there’s a tidbit about her Broadside co-stars complaining that she refuses to pose with them for publicity pictures, so who knows.

I probably would have gotten more out of Dwight Whitney’s article “The Seven Faces of Danny Kaye” if I didn’t keep confusing Danny Kaye with Donald O’Connor while reading it. Kaye is described as a moody workaholic not well liked by everyone he works with, particularly those guest stars he publicly criticizes. Hano worries that Kaye’s arrogance has started to seep through to audiences. His show, in its second season, has seen ratings decline. Could viewers be tiring of him? [No, it seems, because The Danny Kaye Show remained on the air through the 1966-1967 season.]

Finally, there’s a two-page article about the NFL’s pension plan, paid for by massive television revenue.

The look of the “As We See It” editorial changed with this issue. Rather than a half-page column it is now a full page with very small text. This week’s topic is Congress and the three things it needs to do to fix television:

  1. Abolish or change Section 315 of the Communications Act of 1934 to deal with the problem of equal-time restrictions.
  2. Allow television to cover the House and Senate with cameras and microphones the way newspapermen do with pen and pencil.
  3. Change election laws to settle the question of whether television reports impact polls on the West Coast. TV Guide appears to supports a plan championed by CBS President Frank Stanton that would keep polls open in all 50 states from noon on Saturday to noon on Sunday (Eastern Time).

Cleveland Amory’s review of The Twentieth Century, now in its eighth season, contains very little criticism. He explored briefly the history of the series and discussed first episode of the season, about Anne Frank. He also praised another episode about Anthony Eden, “which was one long, almost unbroken interview and which illustrated, among other things, the fact that this show doesn’t keep interrupting you to tell you what you’re seeing; it just lets you see it.”

News from the Hollywood and New York TV Teletype columns:

  • Ben Gazarra will direct, produce, and star in Run for Your Life, a planned Universal-TV series. [The series ran for three seasons and 85 episodes from 1965 to 1968.]
  • Rose Marie and Shecky Greene star in a Screen Gems pilot called “This Is a Hospital?” that will spoof doctor shows.
  • Two episodes of Alfred Hitchcock Presents (“Something with Claws” and “The Uninvited”) are pilots for potential drama series, as is an episode of Kraft Suspense Theatre with John Cassavetes and Gena Rowlands. All are from Universal-TV. [The Kraft Suspense Theatre episode was called “Won’t It Ever Be Morning?” and aired on March 18th, 1965.]
  • Irwin Charone has a semi-regular role on The Munsters playing Lester the Wolf Man, Lily’s brother.
  • Lassie has been renewed through September 1970.
  • MGM has filmed eight pilots. The latest, “Happily Ever After,” is a sitcom pilot for CBS and stars Shirley Jones as a mind-reading housewife. [It didn’t sell.]

Rounding out the national section are two picture features. One explores the unusual production of The Baileys of Balboa on CBS which was split between a studio and the actual island of Balboa. The other showcases Carol Burnett in four outfits perfect for fun at home. There is also the regular TV crossword puzzle.

There were again two news reports in the “For the Record” column in the listings section this week:

  • ABC’s nightly news will have a new host (Peter Jennings) and a new look starting Monday, February 1st. The new format will feature “a faster-paced, more comprehensive presentation of the news” and “a variety of visual innovations for greater interest and clarity.” The weekend of February 6th will debut a 15-minute newscast anchored by Bob Young on Saturdays and Sundays at 11PM.
  • The inaugural United Nations special (“A Carol for Another Christmas,” aired December 28th by ABC) had so much going for it — produced and directed by Joseph Mankiewicz, written by Rod Serling, no commercials, and a stellar cast — but still failed to live up to its potential. What went wrong? Maybe Mankiewicz was to blame, “His contempt for the intelligence of the viewers was painfully obvious throughout” the special. Perhaps with someone else in charge, the remaining four UN specials will be result in “some truly alive truly meaningful television drama.”

The letters page this week was all about responses to content from previous TV Guide issues. There was a lengthy letter from a reader upset about the November 28th “As We See It” editorial supporting FCC regulation of CATV, blasting TV Guide for advocating against free enterprise. Two readers wrote in to support the December 19th TV Guide article about positive portrayals of native Americans on television. There were also two letters responding to a letter in the December 19th issue about NBC’s refusal to address venereal disease in some of its programs. And there was a letter from a reader who didn’t understand Leslie Raddatz’s December 19th article about the Munstermobile. Finally, there was one letter actually about television, from a viewer praising NBC’s “The Battle of the Bulge Special” while also criticizing all the commercials.

The TV Listings

If you were hoping for even more bowl games this week, you’re in luck. There were two more: the Senior Bowl (NBC, Saturday, January 9th at 2PM) and the NFL Pro Bowl (NBC, Sunday, January 10th at 4PM). Other sports on Saturday included a live basketball game between Boston College and St. Joseph’s on CBS at 2PM, the return of Pro Bowlers Tour on ABC at 3:30PM, and the Dade Metropolitan Handicap horse race on CBS at 5PM. Other sports on Sunday included the return of CBS Sports Spectacular at 2:30PM featuring the Harlem Globetrotters.

On Monday, NBC’s The Man from U.N.C.L.E. moved to its new 8-9PM time slot replacing two-thirds of 90 Bristol Court. WWLP (Channel 22) out of Springfield took out a half-page advertisement alerting viewers to the move:

The Man from U.N.C.L.E. Mondays on WWLP/WRLP
The Man from U.N.C.L.E. Mondays on WWLP/WRLP – Copyright 1965 Triangle Publications, Inc.

Tuesday was a big night for NBC, with the premiere of its new hour-long musical/variety series Hullabaloo at 8:30PM and a new documentary special “The Capitol: Chronicle of Freedom” from 10-11PM. Here’s a quarter-page WWLP ad for Hullabaloo:

Hullabaloo Premiere on WWLP/WRLP
Hullabaloo Premiere on WWLP/WRLP – Copyright 1965 Triangle Publications, Inc.

The rest of the week was relatively normal for the networks. An episode of ABC Scope on Wednesday, January 13th focused on death row inmate William Witherspoon, scheduled to be executed on February 14th. [He wasn’t and was eventually paroled.] On Friday, January 15tth NBC aired its annual Bob Hope Christmas special from 8:30-10PM.

Here are the TV Guide close-ups for the week:

  • Senior Bowl (NBC, Saturday at 2PM)
  • Holywood Palace (ABC, Saturday at 9:30PM)
  • CBS Sports Spectacular (CBS, Sunday at 2:30PM)
  • NFL Pro Bowl (NBC, Sunday at 4PM)
  • Sunday Night Movie: Exodus, Part 1 (ABC, Sunday at 9PM)
  • Hullabaloo (NBC, Tuesday at 8:30PM)
  • Special: The Capitol – Chronicle of Freedom (NBC, Tuesday at 10PM)
  • ABC Scope (ABC, Wednesday at 10:30PM)

Here are some of the programs available for purchase by subscribers to Zenith Radio Company’s Phonevision pay television experiment on Connecticut’s WHCT-TV (Channel 18):

  • Movie: The Lion (Saturday at 6:30PM, $1.00)
  • Movie: Woman of Straw” (Saturday at 8:30PM, $1.25)
  • Pro Hockey: Toronto Maple Leafs vs. New York Rangers (Live, Sunday at 7:30PM, $1.25)
  • Movie: Joy House (Monday at 9PM, $1.25)
  • Movie: Send Me No Flowers (Wednesday at 7PM, $1.50)
  • Ballet: Pinocchio (Thursday at 6:30PM, $1.25)
  • Pro Hockey: New York Rangers vs. Boston Bruins (Live, Thursday at 8PM, $1.25)
  • Movie: Rio Conchos (Friday at 8:30PM, $1.25)

Locally, yet another station aired “The Big Little Show,” a half-hour syndicated special raising money for the March of Dimes. WPRO-TV (Channel 12) out of Rhode Island aired it at 4:30PM on Sunday, January 10th. Also on Sunday at 11:30AM was another installment of From the College Campus on WTIC (Channel 3), featuring Yale University. And at 7PM WTIC aired a live, hour-long telecast of the Hartford Symphony from the Aetna Life Auditorium, with Arthur Winograd conducting and Sara Endich as soloist. It pre-empted Lassie and My Favorite Martian.

Several stations aired an hour-long taped Pro Hockey game between the Boston Bruins and the Toronto Maple Leafs at 1:30PM on Sunday: WHDH-TV (Channel 5), WJAR-TV (Channel 10), and WWLP (Channel 22) and its translator WRLP (Channel 32). The first two were CBS stations while the last two, out of Springfield, MA were NBC affiliates, so I’m not sure if this was a national CBS broadcast that WWLP/WRLP picked up because of the Boston Bruins. In any event, WWLP took out an ad for the game:

Boston Bruins Hockey on WWLP/WRLP
Boston Bruins Hockey on WWLP/WRLP – Copyright 1965 Triangle Publications, Inc.

On Thursday, January 14th WWLP and WRLP pre-empted Dr. Kildare for an hour-long documentary special “Hollywood: Golden Years.”

There were no episode descriptions this week for Dateline Boston, a local series broadcast live and in color Monday through Friday from 6-6:25PM on WHDH-TV (Channel 5). Hopefully they’ll be back in next week’s issue.

That’s it for this week. Hit the comments with your thoughts.


7 Comments

  • Mitchell H. says:

    An excellent review as always, and very good commentary!

  • “Lassie has been renewed through September 1970.”

    Wow, a five year renewal? How unusual was this for television in the 60’s?

  • David says:

    As always, a great overview. Thank you.

    It is interesting that so many of this year’s shows were disliked by the critics, but I suppose that is probably not so different from most years. I wonder why they did not like “The Famous Adventures of Mr. Magoo.” Mr. Magoo was usually held in high regard, and the show’s premise was clever. I am surprised that “Bewitched” was not in the “well-reviewed” tier. I cannot fathom how anyone could not have liked “Bewitched,” especially during its earliest seasons. I liked “Jonny Quest” as a kid, but I began watching it during its Saturday morning run a few years later. I would have thought the critics would have favored “The Addams Family” over “The Munsters.” I like both shows, but they are very different in their approaches to humor, with “The Addams Family” being much more sophisticated.

    It is interesting that “The Danny Kaye Show” ran for four seasons, but seemed to vanish from the public’s consciousness as soon as it left the air. I rarely ever read references to it, and as far as I know episodes were never in syndication (although that is not particularly unusual for variety shows).

    I was surprised to read that Rose Marie starred in a sitcom pilot, because “The Dick Van Dyke Show” was still riding high in the ratings, and would run for another season after this one. Would she have left that show if the pilot was picked up? Of course, she could have been a guest star in the pilot episode, and not one of the regulars.

    “Happily Ever After” was renamed “Dream Wife,” but never aired. The premise predates the similarly-themed “The Girl with Something Extra” by nearly a decade. When I searched the Internet for more information about this pilot, I found that there was a Q & A about it on this site on October 12, 2009.

    That is amazing that “Lassie” was renewed for five years! That must be a record for number of seasons renewed at one time.

    • Alvaro Leos says:

      Well a lot of TV critics seemed to hate everything that wasn’t news, information, or high culture. Look at all the critical response to Newton Minnow’s “wasteland speech”. Almost nobody pointed to a show like “Alfred Hitchcock” or “Dick Van Dyke” as what the TV networks could emulate; instead they suggested news or Shakespeare as what should be on TV.

  • Bob says:

    “2.Allow television to cover the House and Senate with cameras and microphones the way newspapermen do with pen and pencil.”

    Sounds like the early beginnings of C-Span.

  • Joseph says:

    During the 1965-65 and 1965-66 seasons, the old WHDH Channel 5 in Boston carried Boston Bruins hockey games.

    Generally, they were Saturday-night games taped and edited down to an hour for broadcast on Sunday afternoons on both Channel 5 and some other stations in New England (most of which also carried WHDH’s telecasts of Boston Red Sox baseball during the spring and summer).

    During the fall of 1965, WHDH taped some Sunday-night Bruins games and showed them in full that night at 11:30 P.M., on a delay of about four hours. For the rest of the season, the station went back to taping Saturday games for edited broadcasts the next day. And in February, 1966, the station did one live game from New York that aired on a Saturday afternoon. That game was broadcast in color, using a color remote truck from WOR-TV New York, which broadcast the game on tape that evening.

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