To promote its Fall 1978 line-up ABC commissioned a series of seven posters–one for each night of the week–depicting characters from its new and returning shows. Check back every day this week for a look at one of these posters. Today we’ll examine the Saturday poster.
Saturday on ABC in the fall of 1978 featured two half-hour sitcoms and two hour-long dramas
8:00PM Carter Country
8:30PM Apple Pie (New)
9:00PM The Love Boat
10:00PM Fantasy Island
The Love Boat opened its second season with a special two-hour episode on September 16th followed by the second season premiere of Fantasy Island at 10PM. The following week, the second and last season of Carter Country premiered at 8PM followed by the series premiere of the short-lived Apple Pie at 8:30PM.
Here’s the ABC poster for its Saturday lineup:
Everyone seems a little bit squished together in the center of the poster, don’t you think?
Let’s take a closer look:
If the pie isn’t an obvious enough clue, that’s the cast of Apple Pie (Jack Gilford, Rue McClanahan, and Dabney Coleman), which ran for just two weeks before ABC yanked it.
And another another close-up:
Ricardo Montalban and Herve Villechaize are both obviously recognizable but they’re also just a little bit off.