Bookshelf: The NBC Book of Stars

Bookshelf is a monthly column examining printed matter relating to television. While I love watching TV, I also love reading about it, from tie-in novels to TV Guides, from vintage television magazines to old newspaper articles. Bookshelf is published on the second Thursday of each month.

The NBC Book of Stars
By Earl Wilson
First Published in October 1957
Pocket Book Edition Published December 1957
185 Pages

I was perhaps a little too proud of myself when I realized that I was familiar with all twelve of the NBC television personalities columnist Earl Wilson discusses in this 1957 book. A few of them, like Bob Hope and Groucho Marx, are names everyone should know. Many others, like Steve Allen, Dave Garroway, Gisele Mackenzie, and George Gobel, may not be as well-known today.

Here’s the full list:

  • Steve Allen
  • Perry Como
  • Eddie Fisher
  • Groucho Marx
  • Dave Garroway
  • George Gobel
  • Bob Hope
  • Milton Berle
  • Tennessee Ernie Ford
  • Dinah Shore
  • Gisele MacKenzie
  • Arlene Francis

I’m sure most visitors to Television Obscurities recognize some or all of these names just as I’m sure many know a lot more about these people than I do. They were all very popular on television at one point so none of them are obscure personalities, although an argument could be made that some of them have slipped into obscurity due to the passage of time. I doubt many people born during the last three or four decades know who Gisele MacKenzie is unless they’re Canadian or interested in the history of television/music/pop culture.

Front cover to The NBC Book of Stars
Front cover to The NBC Book of Stars – Copyright 1957 Earl Wilson

The very first page lays out the point of the book:

In The NBC Book of Stars, the frankness that has won Wilson thirty million readers gives you a unique and personalized introduction to your favorite TV stars.

Here is the first really fresh and intimate close-up of the celebrities everyone wants to know the truth about.

Author Earl Wilson is described as a “famed Broadway columnist” but that’s the only information provided about the author. Presumably, anyone buying The NBC Book of Stars in 1957 would’ve known who Early Wilson was so there was no reason to give background on him.

Wilson devotes a chapter to each personality and starts each chapter with a “vital statistics” section that covers details like name, marital status, parents, and career highlights. I thought perhaps there was a bit of sexism at play because Gisele MacKenzie’s height and weight were included (in Chapter 2) whereas those numbers were absent from Tennessee Ernie Ford (in Chapter 1). But then I discovered that Wilson also listed height and weight for many of the men as well as all of the women. Maybe Tennessee Ernie Ford was just embarrassed about his figure.

The chapters range in length from nine pages for Dave Garroway to over 20 pages for Steve Allen. Most of them are around 13 pages long.

Back cover to The NBC Book of Stars
Back cover to The NBC Book of Stars – Copyright 1957 Earl Wilson

In several of the chapters, Wilson mentions sitting down to lunch with whoever he is profiling. He had lunch with Tennessee Ernie Ford at Mike Lyman’s restaurant in Hollywood, for example, ate lunch with Groucho Marx at the Absinthe House in New York City, and was invited to breakfast at Dinah Shore’s house. He also attended a party thrown by George Gobel and met Princess Margaret at a ball with Eddie Fisher.

In other words, the man was connected and was friendly with the people he wrote about. Perhaps that’s why there are no criticisms within the pages of The NBC Book of Stars. Wilson was also likely under strict orders to keep things light–NBC wanted publicity and promotion, nothing more.

That’s not to say the biographies aren’t interesting. They really are. Earl Wilson was able to write with authority about the early television work of Milton Berle because he watched it. He could discuss how Gisele MacKenzie’s career got started because he was around during her early days and also heard about her from Jack Benny. The conversations Wilson has may be interesting but what The NBC Book of Stars really offers is a vivid and specific view of NBC television during the 1950s.

I should point out that it’s entirely possible Wilson wasn’t always accurate with his dates and facts and he probably glossed over certain unsavory aspects here and there. I can’t see any scholarly use for it but I was never bored while reading The NBC Book of Stars.

For the record, the cover artwork and black-and-white caricatures of all 12 personalities were drawn by George Wachsteter.


4 Comments

  • David says:

    I am a US citizen born in 1962, and I think Gisele MacKenzie was fantastic! I was first made aware of her when I saw a TV Guide cover of her in the book “TV Guide: The First 25 Years,” which I received as a gift in 1978. I have all her recordings on CD. She was a wonderful singer. A couple years ago I downloaded her Christmas album, which has never been released on CD. As synchronicity would have it, I listened to it for the first time this season this morning.

  • David says:

    I will have to see if I can find a copy of this book. I had never heard of it before.

  • Jon says:

    I had heard of all 12 of these personalities. I’m also familiar with Gisele MacKenzie, probably the most obscure of these personalities, from seeing her picture in & on TV Guide. She also had a square (center right, I think) on the first Hollywood Squares pilot hosted by Bert Parks in 1965.

    If I am correct, I think the caricatures on the cover are in clockwise order from top left Hope, Marx, Gobel (He was the hardest for me to recognize since I’m used to see him wearing glasses.), Shore, Berle (the wildest caricature here, I think, with those huge buck teeth), Como, Ford, Fisher, Allen, MacKenzie, Garroway, Francis. Fisher was the youngest of this group & the last survivor, having passed away in 2010.

  • Joseph says:

    During the first half of 1957, Earl Wilson was a regular on NBC’s “America After Dark”, a late-night show that lasted just six months between the Steve Allen and Jack Paar “Tonight” shows.

Leave a Reply to David Cancel reply