Bookshelf: TV 70

Bookshelf is a monthly column examining printed matter relating to television. While I love watching TV, I also love reading about it, from tie-in novels to TV Guides, from vintage television magazines to old newspaper articles. Bookshelf is published on the second Thursday of each month.

The Only Complete Guide to TV 70
By Dave Kaufman
First Published in September 1969
Published by Signet Books
272 Pages

Thanks to Larry for sending me a copy of this book so I could review it here at Television Obscurities.

Dave Kaufman worked as Daily Variety‘s television editor from 1951 to 1990 (during that time he spent a few years with Triangle Publications). He also wrote two books about TV, each a comprehensive account of a single season. Signet published the first, The Only Complete Guide to TV 69, in September 1968.

Kaufman’s follow-up book, The Only Complete Guide to TV 70, came out in September 1969. As the title suggests, it aimed to provide readers with a complete guide to the 1969-1970 television season. It includes information on every new and returning network TV series as well as network movies and specials. Also covered are daytime , news and documentary, children’s, late night, syndicated, sports, and educational programs.

November 14th, 2016: As Mike Doran notes in the comments, this was actually the third entry in “The Only Complete Guide…” series. Murray Horowitz wrote the first (The Only Complete Guide to TV 68) and Media Books published it in the fall of 1967. Kaufman then took over with The Only Complete Guide to TV 69, which Signet.

The book opens with a bitter introduction from Tom Smothers, who criticizes the TV industry for being too bureaucratic and failing to remain relevant:

The value system which had been imposed upon the medium did not lend itself to the creative use of tv. It was a patchwork of old values drawn from other media, and it tended to stratify the medium back to in the 1950’s. But the leadership must have thought that even if the medium was out of touch, it was at least safe. Little did they know that the monster they were building was actually worse than the one they feared.

He continues by discussing how The Smothers Brothers Comedy Hour attempted to draw young people to TV only to prove too relevant. He concludes by hoping TV will improve with the new season, something he and his brother hope every season. Kaufman clearly went to Tom Smothers for a reason. He wanted a Tom Smothers introduction and got it and he followed it with a four-page analysis of The Smothers Brothers Show censorship saga.

Only then does Kaufman turn his attention to the new TV series premiering as part of the 1969-1970 season. They’re presented in alphabetical order, beginning with The Andy Williams Show and ending with To Rome with Love. Most get a two-pages overview with several black-and-white pictures, although some get just a single page. Bracken’s World and The Survivors get four pages; Movie of the Week five.

Scan of the front cover of TV 70
Front Cover of TV 70 – Copyright © 1969 Darien House, Inc.

The overviews typically include a few paragraphs explaining the premise of the new TV series, with quotes from network executives, producers, or actors, followed by brief biographies of the main cast members. Kaufman devotes more than 50 pages to new TV series.

Over the years I’ve written about several new TV shows from the 1969-1970 season, including The New People, My World & Welcome to It, and To Rome, With Love. There’s not a whole lot of useful information in the overviews for these shows. However, the overview of The New People does include quotes from executive producer that I may add to my article about that show. Also, the overview discusses several episodes (complete with titles) that weren’t produced or, if they were, they ended up being significantly different than the summaries in the book. Perhaps that’s something I can write about.

The section on returning series begins with a page listing changes to shows that are coming back. For example, Tim Matheson will replace David Hartman on The Virginian, Martin Landau and Barbara Bain have left Mission Impossible, and Dick Sargent is replacing Dick York on Bewitched. Kaufman spends more than 70 pages discussing returning TV series.

The movies section features reviews by Robert Windeler. It lists movies alphabetically. Each review includes a release date for the movie, its format (color or black-and-white), and which network will air it. There are no airdates, however, likely because the networks had yet to finalize their movie schedules. They knew which movies they purchased but not when they were going to air them. It’s possible that some of the more than 120 movies reviewed in this section didn’t air during the 1969-1970 season.

Kaufman also includes a brief section discussing made-for-TV movies (World Premieres) NBC plans to air during the 1969-1970. Next is a look at the various specials each of the networks will air. NBC plans to air 100 specials (25 of which will be news specials). CBS will have perhaps 40-50 specials throughout the season while ABC intends to air just 15 specials. Some of the NBC specials include “Silver Skates,” “David Copperfield,” “Debbie Reynolds Presents the Sound of Children,” “Burlesque is Alive and Swinging in Downtown Burbank,” “Peggy Fleming at Madison Square Garden,” and “Goldilocks.”

Scan of the back cover of TV 70
Back Cover of TV 70 – Copyright © 1969 Darien House, Inc.

Most of the other sections are short as well. Daytime TV gets just three pages, news programs get five pages, and late night programming gets four. But the section on sports is very long and very comprehensive. It includes schedules for AFL regular season football on NBC, NFL regular season football on CBS, and NCAA football on ABC. Kaufman spends another four pages discussing National Educational Television.

There are also two sections devoted to awards. The first features a list of winners of the 21st Annual Emmy Awards as well as winners of the Fourth Annual Critics’ Consensus Awards and the Peabody Awards. The second section covers the Tenth Annual TV Commercials Festival Awards.

The very last section includes addresses for production companies (CBS Studio Center, Universal TV, MGM, Screen Gems, 20th Fox TV, General Service, Paramount, Warner Brothers-7 Arts, Walt Disney Studios, and Beverly Hills Studio) so viewers can write fan letters to their favorite shows.

Ultimately, The Only Complete Guide to TV 70 is not a particularly useful book in terms of research. With a few exceptions, most of the information contained in the book is easily found online. I don’t know how well it sold in 1969. It was the second “Only Complete Guide” from author Dave Kaufman. There was no third, which could suggest it wasn’t very successful. From the point of view of someone in 2016, it probably would be much more useful had it been published after the 1969-1970 season rather than before it. That way, it could’ve included airdates for network movies and specials, information on mid-season replacements, ratings information, and more.


Did you buy a copy of this book in 1969? Was it useful? Do you still have it? Hit the comments with your thoughts.


5 Comments

  • Mike Doran says:

    Actually, this was the third book in this series.

    The Only Complete Guide To TV 68 came out as a trade paperback in the fall of 1967, from Media Books.

    The author was Murray Horowitz, who was apparently Dave Kaufman’s predecessor at Variety.

    The format is identical to to the two Kaufman books (I had all three when they first came out, in the years since, I mislaid all of them, but now have replacements).

    I don’t know why the series changed publishers after #1, or why it was discontinued after #3, although I have a theory, which I’ll get to in a bit.

    In the first two books, the movie reviews are by Howard Thompson, who at the time did the one-line gags that accompanied the capsule reviews in the New York Times.
    Those one-liners aren’t in this book, and anyway Windeler got the gig in #3, so there too.

    In his books, Dave Kaufman makes no bones about his own left-leaning views on network news coverage, which he feels doesn’t lean left enough (read his blasts at Eric Sevareid and Howard K. Smith).
    Basically, I’d call myself center-left, and at that time I thought Kaufman was over-the-top (I was 18 when TV70 came out).
    Still, I was anticipating TV 71 for the next season, but that didn’t come out, and I’ve been spending the intervening years waiting for someone else to take up the task.
    There have been a few one-offs in all that time, but nothing even semi-permanent – and that’s our loss.

    • Robert says:

      Thanks for the information, Mike. I didn’t even think to look for an earlier book by a different author. When I only found the two Kaufman books I just assumed they were it.

  • Gregory Terlecki says:

    How strange certain things connect at the right time. Your article on Dave Kaufman’s TV ’70, an obscure book I was certain no one else would have, or take the time to write about, just happened to be written up only a week ago as I searched for info on it, and other annual editions. This very book has been sitting on my desk as a quick reference to a growing DVD collection of those wonderful years. I bought it December 1969 for one dollar before a long Christmas journey by train, and, unlike much of life’s possessions, it was never lost or spoiled in many moves: yes, it also is in great shape – the binding, holding firm. I submitted info from it to a blogger for a Mod Squad site. I have wondered if there were previous, or later editions, and so appreciate what you have written. These books were important for archiving collections, whereas today, it is all digital, and a click away.

  • Gary Peterson says:

    Interesting reading. I have a book by the very same name–TV 70–written by Peggy Hudson and published by Scholastic. It is aimed at young readers and was likely bought by them through the Scholastic Book Clubs that would deliver books to your classroom. The 127-page book boasts “more than 80 photos” and is light on content, but does dedicate space to lesser-known shows like The Governor and J.J. and My World and Welcome to It, along with interviews with Peter Graves, Clarence Williams III, and Andy Williams. Fun and nostalgic reading.

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