Nielsen Bottom 10, January 29th-February 4th, 1973

Week 21 of the 1972-1973 season started on Monday, January 29th, 1973 and ended on Sunday, February 4th, 1973. The highest-rated program was All in the Family on CBS with a 34.7/54 Nielsen rating/share. Here are the 10 lowest-rated programs:

## Program Network Rating
55 Touch of Grace ABC 12.6/20
56 Bill Cosby CBS 11.6/19
57 Julie Andrews ABC 10.5/17
58 SEARCH NBC   9.8/17
59 The Men ABC   9.7/17
60 “Much Ado” Special CBS   9.5/17
61 Hawaiian Open Golf ABC   9.0/19
62 LBJ Interview CBS   8.9/16
63 Conversation With Kissinger CBS   7.7/11
64 Here We Go Again ABC   6.7/10

For the record, program titles are written exactly the way they were published in 1973.

“CBS aired “Conversation with Henry Kissinger” from 9-10PM ET on Thursday, February 1st. “LBJ: The Last Interview” followed from 10-11PM ET. The network aired a three-hour production of William Shakespeare’s Much Ado About Nothing from 8-11PM ET on Friday, February 2nd. Sponsored by IBM, the only commercials came between each of the five acts.

Sources:

“Bunkers Bury Bard in New Nielsens.” Los Angeles Times. 15 Feb. 1973: H22.


7 Comments

  • Karen Martin says:

    Bravo to CBS and IBM for bringing three hours of Shakespeare to network television. I’d be interested in knowing if CBS aired the special for “bragging rights” that they provided culture and weren’t just interested in high ratings.

    • David says:

      I was in fifth grade in January 1973, and remember commercials promoting “Much Ado About Nothing.” The image that has stayed in my mind after all these years is of a couple waltzing around an otherwise empty ballroom.

      • charles says:

        If I’m not mistaken, this show marked the TV debut of Sam Waterson, later of “Law & Order”. He was already a respected stage actor when this occurred, but his biggest fame came much later.

  • David says:

    “A Touch of Grace” was in a time slot where it never had a chance. It was scheduled against “Bridget Loves Bernie.”

    • charles says:

      Yes, and ironically BLB was canceled soon after because of controversy surrounding a Jewish man marrying a Catholic woman. “Touch of Grace” was notable for giving Shirley Booth her last on-screen role.

  • Joseph says:

    The Hawaiian Open golf tournament must have been a “spill-over” into prime-time due to either a weather delay or (more likely) a playoff to determine the winner.

    Even with the time difference between our 50th state and the mainland, I would think ABC’s broadcast was originally scheduled to end at 7 P.M. Eastern time.

  • Joseph says:

    Wasn’t “Here We Go Again” scheduled on Saturday night at 8 (Eastern/Pacific), going up against “All In The Family” and “Emergency”?

    With competition like that, no wonder it would finish dead last in the ratings!

    However, it should also be noted that back then, a lot more people stayed home on Saturday nights than is the case today. Thus, a lot more people were around to watch TV which is why there were some extremely popular shows on that night from roughly 1950 through the early 1990’s.

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