Me-TV, now available in 89% of the country, signed an agreement in January to be rated nationally by Nielsen starting this spring. I never imagined any ratings figures would ever be made public but I was wrong. Media Life Magazine publishes a weekly chart of Nielsen ratings for broadcast network (as well as for cable and syndication). Beginning with the chart for the week of April 1-7, Me-TV and fellow digital specialty network Bounce TV were added to the list of networks for which Nielsen ratings are provided.
Here’s the full chart showing just the Nielsen household rating and share:
WEEKLY PRIMETIME AVERAGES BY NETWORK
Ranked on Households
Week Ending April 7
(Most of the acronyms are self-explanatory, but several are for Spanish-language networks: UMA is UniMas, ETV is Estrella TV, AZA is Azteca America and MFX is MundoFox.)
Me-TV’s 0.2 rating translated into approximately 280,000 households, 340,000 viewers and 70,000 adults age 18-49. That pales in comparison to the 7.9 million households and 11.2 million viewers for CBS but it isn’t that bad considering The CW drew 820,000 households and 1,120,000 viewers (and was actually beaten that week by ION Television). The high point for Me-TV thus far was the week of April 22-28 when it averaged a 0.3 rating, 290,000 households, 370,000 viewers and 80,000 adults 18-49.
Be sure to check back on Monday when I start a week-long look at classic television digital specialty networks like Me-TV, Cozi TV and Antenna TV.