To promote its Fall 1978 line-up ABC commissioned a series of seven posters–one for each night of the week–depicting characters from its new and returning shows. Check back every day this week for a look at one of these posters. Today we’ll examine the Monday poster.
Monday on ABC in the fall of 1978 featured two half-hour sitcoms and two hours of football:
8:00PM Welcome Back, Kotter
8:30PM Operation Petticoat
9:00PM Monday Night Football
Monday Night Football started its season on September 4th with a game between the Dallas Cowboys and the Baltimore Colts. The fourth and final season of Welcome Back, Kotter premiered the following week, September 11th, with a special hour-long episode airing from 8-9PM. The second season of Operation Petticoat was scheduled to debut on September 18th but an address by President Carter and subsequent analysis forced ABC to pre-empt network programming from 8-9PM. Operation Petticoat opened its second season on September 25th.
Here’s the ABC poster for its Monday lineup:
Football–both players and announcers–takes up the bulk of the poster. The cast of Welcome Back, Kotter is well represented but only the submarine from Operation Petticoat is included, unless you count the tiny figures atop the sub.
Here’s a closer look:
Fans of Welcome Back, Kotter know that the show underwent significant changes during Season 4. Gabe Kaplan appeared in only a handful of episodes but is nevertheless front and center on the poster. Likewise, John Travolta was no longer a series regular but made numerous special guest appearances throughout the season. Also, John Sylvester White (Mr. Woodman) looks like he’s growing out of Kotter’s arm.
And another close-up:
Can anyone chime to confirm whether this is an accurate representation of the ABC Sports logo in 1978?
Check back tomorrow for a look at the Tuesday poster.