Nielsen Bottom 10, January 15th-21st, 1973

Week 19 of the 1972-1973 season started on Monday, January 15th, 1973 and ended on Sunday, January 21st, 1973. The highest-rated program was All in the Family on CBS with a 37.5/56 Nielsen rating/share. Here are the 10 lowest-rated programs:

## Program Network Rating
56 Rowan & Martin NBC 14.2/21
57 CBS Thursday Movie (“Vertigo”) CBS 13.8/23
58 Return–Peyton Place Spec NBC 12.9/21
59 “Three Remarkable Women” ABC 12.7/22
60 Julie Andrews ABC 12.7/20
61 Bobby Darin NBC 12.6/22
62 Mission: Impossible CBS 12.5/20
63 NBC Reports (“Forbidden City”) NBC 12.0/21
64 Here We Go Again ABC 11.5/17
65 Inaugural Highlights Spec. NBC   8.9/13

For the record, program titles are written exactly the way they were published in 1973.

NBC aired filmed highlights of President Nixon’s second inauguration from 8-8:30PM ET on Saturday, January 20th. That same night, ABC aired “Three Remarkable Women,” a special highlighting Mary Martin, Jane Goodall, and Ethel Kennedy, from 10-11PM ET. NBC aired an hour-long prime time Return to Peyton Place special from 10-11PM ET on Sunday, January 21st.


“ABC Lineup Fails to Dent CBS Lead.” Los Angeles Times. 2 Feb. 1973: G14.


  • David says:

    I regularly watched “Here We Go Again.” Judging from the ratings, I was about the only one who did!

    • charles says:

      The big problem with that show was that it was up against “All in the Family”, the No. 1 show in America. Today, it is only remembered as one of the valleys in Larry Hagman’s career, between the peaks of “Jeanie” and “Dallas”.

    • Paul Duca says:

      The man behind HERE WE GO AGAIN relished the idea of going up against ALL IN THE FAMILY, as he had a personal feud with Norman Lear. He felt Lear took his credit for the story of the movie DIVORCE, AMERICAN STYLE (Lear had sole writing credit)

  • charles says:

    Yes, and may I add that the NBC competition was “Emergency!”, a Jack Webb show which appealed to the Bible Belt audience who thought AITF and HWGA were too risqué.

    • Karen Martin says:

      Emergency had a Bible Belt audience? We watched Emergency in Pennsylvania because we thought it was entertaining. I never thought about the “non-risque” factor.

  • Kelly Werre says:

    That was probably the last time “Vertigo” would be seen for many years.

    • charles says:

      Well, it was actually out of circulation for about 10 years. It seems Hitchcock bought back the rights to several of his films including “Vertigo’, then in the Mid-80’s, Universal made a deal with his daughter Patricia to re-issue the films They have been seen on TCM and have just been released to Starz.

  • Joseph says:

    “Rowan and Martin’s Laugh-In” had been one of the most popular shows on TV during it’s first four-and-a-half seasons (January, 1968-May, 1972).

    But ratings fell through the floor in the 1972-73 season, thanks to the continuing popularity of “Gunsmoke” on CBS and a new police drama on ABC called “The Rookies”. “Laugh-In” left the air in the spring of 1973.

    BTW, one of the wives of the young officers on “Rookies” was played by Kate Jackson, who a few years later rocketed to stardom as one of “Charlie’s Angels”.

    • Mike Doran says:

      It should also be noted that Dan Rowan and Dick Martin had forced out producer George Schlatter after the ’71-’72 season.
      The only original cast members left were Ruth Buzzi and Gary Owens; from the prior season, only Richard Dawson returned.
      Everybody else was new, but nobody caught on, and so Laugh-In fell …

  • Mike Doran says:

    I have to throw this in for PB:

    Schlatter’s Laugh-In “reboot” had a cast which at the time was 100% unknown.
    Robin Williams didn’t become Robin Williams for another couple of years.

    After Mork & Mindy became a hit, NBC repeated the Schlatter Laugh-Ins, and what everyone noticed was that the writers had no idea what to do with Robin Williams; I recall that they stuck him with a “hillbilly” character that didn’t work at all.

Leave a Comment