December 1948 New York City Hooper Ratings

Here are the top ten “regularly sponsored” television shows in New York City from December 1948 according to C.E. Hooper:

  1. Texaco Star Theatre (WNBT)
  2. Arthur Godfrey Talent Scouts (WCBS)
  3. Toast of the Town (WCBS)
  4. We, the People (WCBS)
  5. Amateur Hour (WABD)
  6. The Howdy Doody Show – Friday (WNBT)
  7. Chevrolet Tele-Theatre (WNBT)
  8. Kraft Television Theatre (WNBT)
  9. The Bigelow Show (WNBT)
  10. Break the Bank (WJZ)

“Radio and Television.” New York Times. 30 Dec. 1948: 38.

Related Posts

Become a Patron Today

Are you a fan of obscure television? Please support Television Obscurities on Patreon by becoming a patron today.

One Reply to “December 1948 New York City Hooper Ratings”

  1. “ARTHUR GODFREY’S TALENT SCOUTS”, his first regular TV series, had its TV premiere at the beginning of December {simulcast with the original radio edition on Monday nights at 8:30(et)}, and already it was the #2 program among viewers; #1, of course, was “Mr. Television” himself, Milton Berle [Tuesdays, 8pm(et)], with “Smilin'” Ed Sullivan’s “TOAST OF THE TOWN” [Sundays, 9pm(et)] in third place {despite this, Ed’s original sponsor, Emerson Radio & TV, pulled out in early 1949; Ford’s Lincoln-Mercury division then became Sullivan’s sponsor for the next nine years}. “WE, THE PEOPLE” [also a simulcast, of radio’s popular “human interest” program emceed by Dwight Weist on Tuesdays at 9pm(et)] was fourth; Ted Mack’s “ORIGINAL AMATEUR HOUR” was DuMont’s #1 show on Sunday nights [7pm(et)], and in fifth place [eventually, NBC picked it up for the fall of ’49]. Why the Friday afternoon edition [5:30-6pm(et)] of “HOWDY DOODY” was sixth, I don’t know, unless it had something to do with a special “holiday themed” series of episodes…”CHEVROLET TELE-THEATER” was a live half-hour anthology series on NBC’s Monday night schedule [8pm(et)], and a darned good one to be in seventh place, airing just before Arthur Godfrey on CBS. “KRAFT TELEVISION THEATER”, one of the pioneering live TV anthology shows [Wednesdays, 9pm(et)], with the soothing voice of announcer Ed Herlihy pitching whatever Kraft Foods was selling on the air that week, was eighth. “THE BIGELOW SHOW” {aka “DUNNINGER AND WINCHELL”}, featuring the unlikely pairing of Paul Winchell & dummy “Jerry Mahoney” (their big break on TV) and “Dunninger the Mentalist” [Joseph Dunninger was an expert at “reading minds”] was on NBC’s Thursday night schedule [9:30pm(et), following Bob Smith’s “GULF ROAD SHOW”], was ninth; and “BREAK THE BANK”, ABC’s popular quiz show on Fridays [9pm(et)], emceed by Bert Parks, with Bud Collyer representing sponsor Bristol-Myers, rounded out the “Top Ten”.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.