Here’s the schedule for NBC’s experimental station W2XBS in New York City for the week starting Sunday, July 2nd, 1939, straight from television listings printed in The New York Times. According to an article in The New York Times, published on July 2nd, NBC and W2XBS would stop using mobile pick-ups in order to send their mobile van to New Jersey for upgrades (adding a second camera, for example) . But the station’s Saturday “matinee” broadcasts would end and full-length movies would be added. Indeed, a full-length movie (Heart of Paris, a French film with English subtitles) was broadcast on Saturday, July 8th.
Tuesday, July 4th, 1939 
12:00-1:00PM – “Exposing a New Racket;” Roy Post, Inventor; Films; Interviews with Hitch-Hikers; News.
8:30-9:30PM – Showboat Program with Josephine Huston, Dave Mallon, Roberts and Martin, the Southernaires and an Actors’ Troupe, including Winfield Hoeney, Paula MacLean and John Boyd.
Wednesday, July 5th, 1939 
12:00-1:00PM – Interview; Sending a Child to Camp; Films; George Ross, Columnist; News.
8:30-10:00PM – Film: Heart of New York; George Olson, Madge Evans, Harry Langdon.
Thursday, July 6th, 1939 
12:00-1:15PM – Fashion Show; Film: Around the Village Green; Make-Up Interview; News.
8:30-9:30PM – Musical Comedy: Time for Love; Melodrama: Services of an Expert.
Friday, July 7th, 1939 
4:00-5:00PM – Folksongs in Costume; Films; Adelaide Moffett, Singer, Interviewed; News.
8:30-9:30PM – Mexican Peasant Film: Adventures of Chico.
Saturday, July 8th, 1939 
8:30-10:00PM – Film: Heart of Paris.
2 “Today on the Radio.” New York Times. 4 Jul. 1939: 23.
3 “Today on the Radio.” New York Times. 5 Jul. 1939: 31.
4 “Today on the Radio.” New York Times. 6 Jul. 1939: 42.
5 “Today on the Radio.” New York Times. 7 Jul. 1939: 24.
6 “Today on the Radio.” New York Times. 8 Jul. 1939: 23.