Read an entire issue of early program guide Television Forecast from September 1948, with listings for WBKB, WGN-TV, and WTMJ-TV.
Television Forecast was an early television program guide covering the Chicago, Illinois area. The first issue was published in May 1948. Billing itself as “a weekly television newsmagazine” Television Forecast provided daily listings, editorials, brief articles on various topics relating to programming and television personalities, and advertisements for local television manufacturers and dealers.
This exhibit presents the 18th issue of Television Forecast, which contained listings for Monday, September 6th through Sunday, September 12th, 1948. At the time, each issue cost fifteen cents and a year’s subscription was $3. Robert A. Kubicek was editor, Patricia Cooper associate editor, Roy V. Whiting advertising director, Lester Vihon sales manager, Norbert F. Dompke business director and John E. Groenings production manager.
On the cover were Buddy Bomar, Paul Fogarty and Violet Wright of WGN-TV’s Sportsmen’s Corner.
Television Forecast was renamed TV Forecast in 1949. It was purchased by Walter Annenberg’s Triangle Publications in 1953 along with two other local program guides: New York City’s TV Guide and Philadelphia’s TV Digest, and merged into the national TV Guide magazine, first published in April 3rd, 1953. TV Forecast was published as a standalone title as least as late as February 1953 and potentially right up until the national TV Guide was launched.
TV News © 1948 Television Forecast, Inc.
Published April 25th, 2009
Last Updated May 8th, 2018