Read an entire issue of early program guide Television Forecast from September 1948, with listings for WBKB, WNBQ, WWENR-TV, WGN-TV, and WTMJ-TV.
Television Forecast was an early television program guide covering the Chicago, Illinois area, first published in May 1948. Billing itself as “Chicago’s Own T.V. Magazine” Television Forecast provided daily listings, editorials, brief articles on various topics relating to programming and television personalities, and advertisements for local television manufacturers and dealers.
This exhibit presents the 16th issue of the second volume of Television Forecast, which contained listings for Saturday, August 20th through Friday, August 26th, 1949. The listings covered WBKB (Channel 4), WNBQ (Channel 5), WENR-TV (Channel 7) and WGN-TV (Channel 9), plus limited listings for WTMJ-TV (Channel 3) out of Milwaukee, Wisconsin. At the time each issue cost 15 cents and a year’s subscription was $3 or $5 for two years. Pat Kubicek was editor, Patricia E. Moran program editor, Lester Vihon advertising sales manager, Roy V. Whiting promotional manager, Norbert F. Dompke business manager, John E. Groenings production manager, Thomas F. Ingram circulation manager and Herman H. Block art director.
On the cover was Roberta Quinlan, host of Mohwak Showroom, which would being airing on WNBQ in September. At the time the issue was published the program was only seen on the East Coast.
Television Forecast was renamed TV Forecast in 1949. It was purchased by Walter Annenberg’s Triangle Publications in 1953 along with two other local program guides: New York City’s TV Guide and Philadelphia’s TV Digest, and merged into the national TV Guide magazine, first published in April 3rd, 1953. TV Forecast was published as a standalone title as least as late as February 1953 and potentially right up until the national TV Guide was launched.
Television Forecast © Television Forecast, Inc.
Published January 21st, 2010
Last Updated May 8th, 2018