Larry Wolters was very specific about the period these ratings covered, writing on October 28th, 1949 that “Milton Berle is again top man in television, according to the first fall Hooper poll of video. The initial checkup, covering September, placed him far ahead of his nearest competitor.” That’s an understatement. According to Wolters, Berle had a 73.7 share of the audience for his Texaco Star Theater program, aired on NBC. Unfortunately, the ratings for the top four programs were the only ones disclosed in this article. One of the programs tied for third place was Television Playhouse, which is probably The Philco Television Playhouse on NBC.
|1.||Texaco Star Theater (The Milton Berle Show)||NBC||73.7|
|2.||Arthur Godfrey and His Friends||CBS||39.8|
|3.||Television Playhouse (Philco Television Playhouse)||NBC||37.7|
|Stop the Music||ABC||37.7|