The Partridge Family for Rice Krispies

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Here’s a commercial for Rice Krispies featuring the cast of The Partridge Family in character. I’m not familiar enough with the series to be able to say whether this was a “sponsor commercial” that was only aired in conjunction with the series or if it was a traditional commercial. Nor can I say if David Cassidy is actually singing during the commercial.

Notice that unlike the rest of the cast, Susan Dey is only in the background, nor do the lyrics don’t mention her character’s name the way they do the others. Brian Forster appears as Chris Partridge in the commercial, meaning it is not from the first season (1970-1971) when Jeremy Gelbwaks played Chris.


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7 Replies to “The Partridge Family for Rice Krispies”

  1. Kellogg’s was a primary sponsor of “THE PARTRIDGE FAMILY” on alternate Fridays during the 1971-’72 season (as they were on ‘THE MONKEES”, from 1966 through ’68). As was the custom {and, as Mike, Davy, Peter and Micky did}, the cast appeared in a 30 second “integrated” commercial for Kellogg’s at the end of the episodes they sponsored. This is one of those spots…

  2. I’ve seen this ad on YouTube before, but I have no memory of seeing it during the ABC primetime run of The Partridge Family. This may have been one of the last of the “integrated commercials” with a show’s cast appearing in character for its sponsors.

  3. If I recall (may be mistaken), but the Partridge Rice Crispy commercials ran on Saturday morning when kid cartoons were played. They did not air then Friday night when the actual Partridge Family program was on.

  4. If I recall (may be mistaken), but the Partridge Rice Crispy commercials ran on Saturday morning when kid cartoons were played. They did not air then Friday night when the actual Partridge Family program was on.

  5. I’ve got great 16mm print of a Partridge commercial promoting the new show, narrated by the great Dave Madden, aka “Reuben Kincaid.” Just found this site, and I’ll share the ad here if possible. “Havin’ a ball” plays throughout…not a Cassidy-sung number but still good…if ya like that kinda stuff. Also has a few good behind the scenes shots. I’m 61 and I’ve had 2 school busses and it’s all the Partridges fault!! Searching for the fate of the Partridge Bus is a great way to waste hours and hours. Had all my 16mm stuff put away the past 10 years or so but I’ve been itching to get it out. I’ve got 2 big reels of ads, promos etc. as well as other stuff.

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