Here are the first ten programs from the eighteenth week of the 1972-1973 television season, which ran from Monday, January 8th, 1973 through Sunday, January 14th. There were a total of 64 programs broadcast during the week and The Los Angeles Times published the complete Nielsen report on January 24th, 1973. CBS was, not surprisingly, at the top of the chart with All in the Family. But for the week as a whole, NBC was able to top CBS for the first time since mid-November with a 20.3 Nielsen rating (down from a 20.8 the week before). CBS was second with a 19.4 rating (down from a 21.0) and ABC third with a 17.7 (up from a 17.5).
Here’s the Top Ten, complete with Nielsen ratings:
|1.||All in the Family||CBS||33.8|
|2.||Sanford & Son||CBS||31.2|
|5.||The Mary Tyler Moore Show||CBS||26.7|
|6.||The Flip Wilson Show||NBC||26.1|
|7.||Marcus Welby, M.D.||ABC||26.0|
|9.||The Bob Newhart Show||CBS||25.4|
Rather than compare one evening’s programming I’ve decided to do something a little different and take the five lowest-rated programs and compare them to the competition. ABC’s The Julie Andrews Hour was 60th out of 64th programs. Broadcast on Wednesday, January 10th, it competed with Cannon (13th) on CBS and SEARCH on NBC. It ranked a poor third in the time slot, with SEARCH (40th) a relatively noncompetitive second.
Net Rating CBS 24.8/43 NBC 17.7/31 ABC 10.6/15 Total 53.1/89
On Thursday, January 11th from 9-11PM ABC broadcast “Highlights of Michelangelo Antonioni’s ‘Chung Kuo’ (China)” (61st) opposite The CBS Thursday Movie (The Gypsy Moths, 31st) on CBS and a combination of Ironside and The Dean Martin Show (27th) on NBC.
Net Rating NBC 24.9/38 (avg) CBS 20.4/33 ABC 10.0/16 Total 55.3/87
Next was Alias Smith & Jones (62nd) on ABC, broadcast from 8-9PM on Saturday, January 13th opposite both All in the Family (1st) and Bridget Loves Bernie (11th) and Emergency! (39th) on NBC.
Net Rating CBS 29.6/47 (avg) NBC 18.1/29 ABC 9.8/16 Total 57.5/92
Ranking 63rd was 60 Minutes on CBS. I’m not sure why it was included in the weekly Nielsen chart given that it aired from 6-7PM on Sunday, January 14th — outside of prime time. In any event, its competition was not included in the Nielsen chart, so comparisons are impossible. The 64th and final program was an hour-long special CBS News Special entitled “Nixon: The Next Four Years,” broadcast on Monday, January 8th from 10-11PM opposite the second half of The NBC World Premiere Movie (Set This Town on Fire, 28th) and the second half The ABC Monday Movie (Five Card Stud, 18th).
Net Rating NBC 22.7/36 (2nd half) ABC 20.6/32 (2nd half) CBS 8.6/14 Total 51.9/82