Gidget, that lovable surfer girl created by Frederick Kohner in a 1959 novel entitled Gidget, the Little Girl with Big Ideas, is coming back to television and the movies, according to Variety.com. If you can’t access that article, here’s one from EW.com. One of those involved in this new incarnation is Mark Canton, producer of the 2007 blockbuster action film 300. Here’s an excerpt from the article, which explains why now is such a great time to revive the character:
As a lifestyle brand, Gidget has enjoyed something of a global revival in recent years, spanning apparel, accessories, sportswear, surfboards, bikes, skateboards and a Gidget Surf School.
“Gidget has always been such a strong symbol of girl power,” Canton said. “With female surfing exploding across the globe, the time is right to bring her back in a major way.”
Cohen says the new Gidget will tackle contemporary issues and will be aimed at teens, tweens and pre-tweens.
The character of Gidget first appeared on film in 1959, played by Sandra Dee, and that movie was followed by two others in 1961 and 1963, starring Deborah Walley and Cindy Carol, respectively. Sally Field played the character on television from 1965 to 1966 on ABC. A 1969 made-for-TV movie, Gidget Grows Up, saw Karen Valentine in the lead role. That was followed by another made-for-TV movie in 1972, Gidget Gets Married, starring Monie Ellis. Both were also aired on ABC.
In 1985, yet another made-for-TV movie, Gidget’s Summer Reunion, was aired on ABC, with Caryn Richman as Gidget; it was followed by a syndicated sitcom, The New Gidget, which aired in syndication from 1986 to 1988. The three theatrical films and the 1965-1966 television series are available on DVD.
Of all the decades-old properties to revive for the big and smalls screens, Gidget seems to be one of the worst. I can’t believe the 1980s television version managed to survive two seasons in syndication (actually, I’m surprised it even made it past the made-for-TV movie stage). The Variety.com article states that the Gidget franchise is popular these days. Here‘s the website for Gidget Worldwide, Inc., which seems to have nothing at all to do with the Gidget character.
Let’s just hope they don’t change the name Moondoggie.