A Year in TV Guide: October 24th, 1964

A Year in TV Guide explores the 1964-1965 television season through the pages of TV Guide magazine. Each week, I’ll examine the issue of TV Guide published exactly 50 years earlier. The intent is not simply to examine what was on television each week but rather what was being written about television.

Week #6
October 24th, 1964
Vol. 12, No. 43, Issue #604
Philadelphia Edition

On the Cover: Robert Vaughn of NBC’s The Man from U.N.C.L.E. (photograph by Sheedy-Long).

Note: This was the first of several issues not in my collection. The copy I was able to acquire is the Philadelphia Edition, which includes listings for a total of just nine stations in and around Philadelphia (compared to the 16 stations included in the Western New England Edition). You’ll notice that the issue itself is in very good condition. The cover is slightly detached from the staples and unfortunately has a mailing label but otherwise is nearly pristine condition with sharp edges and very few creases or tears.

The Magazine

The cover article this week is a far-too-short look behind the scenes of NBC’s new spy series for the 1964-1965 season: The Man from U.N.C.L.E.. Personally, I’m a bigger fan of The Girl from U.N.C.L.E. but I still enjoyed the article and it had a lot of behind-the-scenes information, including some insight into just how much of a role Ian Fleming — the creator of James Bond — had in developing the series. According to Norman Felton, despite reports to the contrary, Fleming had next to nothing to do with the series.

Felton talked to him about and Fleming was excited about the concept but was forced to withdraw from any actual involvement after a heart attack. His only real contribution was the name Solo, which was initially going to be the name of the series until producers for the James Bond movie series got involved, so the name was changed to The Man from U.N.C.L.E.. Felton gave all the credit for developing the series to Sam Rolfe.

Front Cover
Front Cover – Copyright 1964 Triangle Publications, Inc.

The article also includes a few other interesting bits of information. For example, a legal charter for the United Network Command for Law and Enforcement was drawn up and the cast and crew became members. Felton and Rolfe once handed out U.N.C.L.E. membership cards at an NBC affiliates meeting. The cards were accidentally printed in three different colors (gold, silver, and blue) and the two were immediately besieged by calls from people asking why they received a silver or blue card and not a gold one. People who would not believe that the colors were meaningless. Oh, and that iconic U.N.C.L.E. gun? Four were built for the series. Each cost $3500. They could fire real bullets or 38-caliber blanks.

The other articles aren’t quite as a good. “Lincoln Learned a Lesson” is an overview of the impact of photographs and later moving images on Presidential elections. Senator Goldwater, for example, asked the networks for three things in their coverage of the 1964 Republican National Conventions: that they stay away from low angles to avoid any Big Brother imagery; that they not cut to reaction shots from the crowd during his speech; and that no “creepie-peepie” cameras (small, handheld video cameras) be used. The networks, according to the article, ignored his requests.

Here’s what NBC’s James Kitchell had to say about covering politicians:

“Good taste is the only restriction we recognize in deciding how to photograph a politician. If a speaker has a big scar on one side of his famous, we stay off it. Mrs. Johnson doesn’t happen to photograph well in full profile, and you’ll rarely see her pictured that way on television. It’s all mostly a matter of good taste.”

(I doubt TV Guide writes much of anything about politics these days.)

I admit to not reading all of Melvin Durslag’s “If Televised Football Arrives…” because it wasn’t about television, not really. It was about football coach Sid Gillman and how the American Football League had signed a huge five-year contract with NBC and would soon be flush with money. “Never Toss a Tomato at A Lady” is a fluff piece on actress Cathleen Nesbitt, then co-starring on ABC’s The Farmer’s Daughter. Finally, TV Guide published another excerpt from Only You, Dick Daring! Or How to Write One Television Script and Make $50,000,000, written by scriptwriter Merle Miller (with Evan Rhodes) about his experience writing a pilot script for a proposed CBS series called Calhoun to star Jackie Cooper.

There are four other articles in this issue. One is actually an excerpt from a book written by scriptwriter Merle Miller (with Evan Rhodes) about his experience writing a pilot script for a proposed CBS series called Calhoun to star Jackie Cooper. The book was called Only You, Dick Daring! Or How to Write One Television Script and Make $50,000,000 and was published the same week this issue of TV Guide was published.

Disappointingly, the “As We See It” editorial this issue was little more than an advertisement for Only You, Dick Daring! which makes me wonder whether the publisher paid TV Guide to feature the excerpts. The editorial claims that the chapters excerpted in TV Guide “are funny, and instructive, for they reveal something of how an idea becomes a script, something of what goes on at a meeting of network brass and something of why much of television is bland, safe, unexciting.” That may well be true but such effusive praise on top of two excerpts seems like a bit much.

Rounding out the national section this week are a picture feature on the opening credits to Gunsmoke being updated for the first time in eight years; another Designer’s Choice feature showcasing outfits by Bud Kilpatrick modeled by actress Gena Rowlands, and a crossword puzzle.

Cleveland Amory’s review in the listing section this week focused on ABC’s Bewitched. He’s a fan, praising Sol Saks, Danny Arnold and William Asher “for their switch on this old-wives’ witch story–particularly the basic idea of making their girl a young, suburban housewitch. He calls Elizabeth Montgomery “enchanting” and Dick York both “sometimes trying” as well as “winning” in some scenes. But he’s critical as well, particularly of Agnes Moorehead for “overplaying her part and witching about everything.” He doesn’t like the commercials featuring Montgomery and Moorehead, either. In the final paragraph of the review, he somehow he finds a way to use every possible variation of the word witch (i.e. “witching hour,” “witch hunt,” “witch doctor”). It unfortunately obscures his point. I think he’s suggesting that that the series is in danger of relying too much on witchcraft special effects but he might be seriously concerned about the depiction of witchcraft on prime time television.

Notes from the Hollywood and New York TV Teletype columns:

  • Sally Field will play the title role in the pilot for My Gidget from Screen Gems.
  • Cynthia Pepper and Gary Lockwood will star in a pilot called “Sally and Sam” for 20th Century-Fox. [It wasn’t picked up.]
  • The November 1st episode of Candid Camera will include a sequence with a woman wearing a topless bathing suit.
  • George Tobias and Alice Pearce will have fairly regular roles on Bewitched playing neighbors to Elizabeth Montgomery and Dick York.

This week’s “For the Record” column includes four reports:

  • Correspondent Sander Vanocur has quit NBC News over a contract dispute. His contract expired October 3rd and he worked an extra week to see if NBC would meet his demands (rumors to be $100,00 a year when NBC was offering half that). He denies asking for that much.
  • The first two-week Nielsen report for the season, covering the two weeks ending September 27th, have the following shows in the Top 15: Bewitched (2nd); Gomer Pyle, U.S.M.C. (5th), No Time for Sergeants (7th), Peyton Place (8th); The Addams Family (10th); The Munsters (12th); The Tycoon (14th); and Wendy and Me (15th).
  • ABC plans to move its headquarters to a building in New York City between 53rd and 54th Streets on Avenue of the Americas, meaning all three networks will soon be within four blocks of one another.
  • Ed Sullivan is furious at Jackie Mason for refusing to leave the stage when instructed to do so during the October 18th episode (and for expressing his defiance by thumbing his nose). [In fact, Sullivan thought Mason had given him the finger and the resulting controversy eventually led to Mason filing a libel suit against Sullivan.]

The letters page is once again filled with great responses to the new season, most about new shows:

Slattery’s People gets my vote–whatever his party affiliation may be. It may be a bit premature, but here’s hoping that he comes up for reelection.
John A. Mutka
Hobart, Ind.

Not just three, but six cheers for Slattery’s People.
Rick Gonzalez
Santa Monica, Cal.

Cheers for the new “chuckles” season. With death and taxes always present, it seems good to spend an evening with such goodies as The Tycoon, No Time for Sergeants, etc. It’s too bad, with so many poor programs, the networks have to try to eliminate good shows by spotting them opposite each other, i.e., Bewitched against Dr. Kildare.
E. Edgerley
Westerly, R.I.

Whoever said that Dennis Weaver would always be a “Chester” can go limp around the bock. Kentucky Jones is one of the few new programs which I have thoroughly enjoyed.
(Name withheld)
Sumter, S.C.

Last night ended The Danny Kaye Show for me. I can’t bear to watch that talented man do the trashy stuff he is doing this season.
K. DeWitt
New York, N.Y.

An eagle feather to Daniel Boone. It is refreshing to watch a show in which the American Indian is portrayed as a human being rather than a howling savage.
Beth Oxford
Phoeniz, Ariz.

There’s also a letter critical of Cleveland Amory’s review of Peyton Place in the October 10th issue and a very lengthy tirade from a reader angry at how the networks are drowning out the closing themes of shows with promotional voiceover announcements for other shows.

The TV Listings

The 1964 Summer Olympics ended on Saturday, October 24th. NBC aired a two-hour special from 5-7PM that included finals in basketball, boxing, and equestrian jumping, plus the closing ceremonies and highlights from the games. A final hour-long special aired on Sunday, October 25th from 6:30-7:30PM consisting of interviews with athletes and coaches, reviews of outstanding performances, and the final medal count, plus a preview of the 1968 Summer Olympics in Mexico City. There was a lot of football on Saturday and Sunday and a lot of advertisements for football.

There was also a lot of political and election programs throughout the week. Both President Johnson and Senator Goldwater were on television on Thursday, October 29th. Johnson spoke live from Philadelphia’s Convention Hall on WFIL-TV (Channel 6), the city’s ABC affiliate, so My Three Sons was pre-empted locally. A taped Goldwater speech aired nationally on CBS from 9:30-10PM, so The Baileys of Balboa was pre-empted across the country.

The issue is filled with advertisements for election coverage, including a full-page ad for NBC’s national coverage and WRCV-TV’s (Channel 3) local coverage with Vince Leonard. There are also some small ads for WCAU-TV (Channel 10) sprinkled throughout the issue in the form of black arrows running across the bottom of several pages, enticing viewers to follow TV10 on election night.

A new game show called What’s This Song? premiered Monday, October 26th at 10:30AM on NBC, hosted by Win (later Wink) Martindale. Beverly Garland and Lorne Greene were the guests. Each week the celebrities teamed with audience members to identify songs.

There are an incredible nine TV Guide close-ups this week:

  • College Football (NBC, Saturday at 1:45PM)
  • Summer Olympics (NBC, Saturday at 5PM
  • Pro Football (CBS, Sunday at 1:30PM)
  • Twentieth Century: “Smear: The Game of Dirty Politics” (CBS, Sunday at 5PM)
  • World War I: “Verdun the Inferno” (CBS, Tuesday at 8PM)
  • Mock Election Returns (WFIL-TV, Wednesday at 5PM, Live)
  • The Perry Como Show (NBC, Thursday at 10PM)
  • The Defenders: “The Man Who” (CBS, Thursday at 10PM)
  • Rawhide: “Canliss” (CBS, Friday at 7:30PM)

One of these is for a local program so now I’m curious about whether the close-ups were typically the same in every regional issue or if different regions had very different close-ups each week.

I had hoped to perhaps find some short-lived shows being aired in syndication in the Philadelphia area but other than The Rebel, they were all well-known shows like I Love Lucy, The Real McCoys, The Andy Griffith Show, Father Knows Best, and Surfside Six.

Philadelphia had a lot of local programming, much more than Western New England. I can’t hope to identify everything local. There is of course the Mock Election Returns broadcast on WFIL-TV on Wednesday, October 28th, which received its very own close-up. The elaborate four-week mock election involved high schools throughout the tri-state area (in this case the tri-state area means Delaware, New Jersey, and Pennsylvania). Rallies for either Goldwater or Johnson were held each Saturday for four weeks, the last of which aired on Saturday, October 24th.

The election results program aired live on WFIL-TV, a mixture of films of actual Presidential campaigning and taped highlights of the mock rallies. The schools voted using paper ballots or voting machines and reporters at each school were to call WFIL-TV with the results. Joel Alberts and John Roberts reported on the election results and interviewed student campaign managers. What are the chances someone reading this participated in those mock elections fifty years ago?

WFIL-TV also pre-empted Bewitched locally on Thursday, October 29th in favor of an installment of its Studio Workshop series, which this week presented The Paul Roberts Choir.

Advertisement for WFIL-TV's Studio Workshop
Advertisement for WFIL-TV’s Studio Workshop – Copyright 1964 Triangle Publications, Inc.

Various stations aired locally produced political and/or election-related programs throughout the week. On Sunday, October 25th WRCV-TV (Channel 3) aired a half-hour Report to the People from 11:30AM-12PM featuring Mayor James H.J. Tate of Philadelphia while WCAU-TV (Channel 2) aired a similar report with Governor Richard J. Hughes of New Jersey in the same time slot. That same day, WRCV-TV also aired an hour-long Meet the Candidates special from 3-4PM in which Pennsylvania’s Congressional candidates spoke about their campaigns.

On Tuesday, October 27th WRCV-TV presented Television Kitchen, a weekly half-hour series in which Florence P. Hanford prepared dishes live and in color. This week she made brisket, horseradish sauce, carrot-onion potatoes, Italian sald bowl, applesauce biscuits, and fresh chocolate rolls.

Advertisement for WRCV-TV 's Television Kitchen
Advertisement for WRCV-TV ‘s Television Kitchen – Copyright 1964 Triangle Publications, Inc.

WHYY-TV (Channel 10) was the only educational station serving the Philadelphia region in 1964. It appears to have offered a lot more locally produced programming than WEDH-TV out of Hartford. It had its own news shows and also aired local school reports and political debates.

And of course there was local news, sports and weather on several different channels throughout the week.

That’s it for this week. Hit the comments with your thoughts.


  • Bob says:

    Robert – the choir ad appears twice in the article.

    What commercials featuring Montgomery and Moorehead did Cleveland Amory dislike? I thought all the stars back then had to do commercials for their sponsors in character.

    Funny this issue mentions “Bewitched” now that NBC wants to do a continuation of the series (‘Bewitched’ follow-up about Samantha’s granddaughter lands at NBC). Basically erasing the ABC 1977 “Tabitha” spinoff.

    • Robert says:

      Bob, I’ve fixed the duplicate image.

      Amory didn’t specify the commercials. Here’s all he wrote: “We particularly object to Miss Moorehead and Miss Montgomery doing witchcraft commercials.” This was from the final paragraph so I suppose he could have just been trying to fit in another word with “witch” in it rather than actually being upset about any cast commercials.

      • Paul Duca says:

        There’s one Chevrolet commercial that had Montgomery and Moorehead
        riding in the back seat of a 1965 Impala, commenting on its ride and comfort–
        then each realizing they thought the other was making the car drive on its own.
        That wasn’t a magic trick but a Chevy trick–the automaker had previously used driverless cars in its ads.

  • rick johnson says:

    According to “The Complete Idiot’s Guide to Boomer TV” by Murray Grieg, Ian Fleming and Norman Felton envisioned Napoleon Solo as a Canadian Rhodes Scholar who joined the intelligence community after service in the Canadian Highland Regiment. As you said Sam Rolfe revised that concept.

    • Paul Duca says:

      Remember, “Mr. Solo” was the character killed off when he chose not to be part of Goldfinger’s plan to rob Fort Knox.

  • Paul Duca says:

    WRCV was the NBC station, owned by the network itself. In one of broadcasting’s most famous stories, in 1956 NBC forced the station’s previous owner, Westinghouse Broadcasting (Group W) to swap ownership of it for the station it owned in Cleveland, KYW. Group W did so, under threat of losing its NBC affiliation for it and its Boston station. However, the company fought a long legal battle, taking it to the Supreme Court–and winning. In 1965, Westinghouse reclaimed the Philadelphia frequency, bringing with it both the KYW call letters and its syndicated talk program THE MIKE DOUGLAS SHOW.

    • rick says:

      So that’s why the Douglas show moved to Philadelphia. Mike didn’t mention that in his autobiography.

      • Joseph says:

        Did NBC leave color equipment behind in Philly (and purchasing new color gear for Cleveland), allowing “Mike Douglas” to be taped in color?

  • Ken Douglas says:

    Paul is spot on! Cleveland’s NBC station was indeed known as KYW-TV. After Group W left, the network became owner of the station and its’ call was changed to WKYC-TV, which it remains to this day. Imagine, that happened 50 years ago!
    Incidentally, the show Sally Field starred in would simply become known as “Gidget”. James Darren sang the theme song to the show, which aired on ABC from September 1965 until April 1966.
    The neighbors to Samantha and Darrin were called the Kravitzes. George Tobias played Abner until “Bewitched” ended in 1972. Alice Pearce, who played the snooping Gladys, would be replaced by Sandra Gould when the series went to color.
    WFIL-TV (now WPVI) was also the station where “American Bandstand” with Dick Clark originated from. The show began on that station in 1952 and went national 5 years later.
    I wonder if that “Candid Camera” episode, or ANY episodes from the original CBS era (1960-67) even exist today. On 11/1/64, “What’s My Line?” was pre-empted. I assume the same could be said of “Camera” as well. There was a WML episode on 11/8, but sadly, no kinescope of that show is available. Robert Goulet was the mystery guest that night.
    The educational station in Philly, WHYY-TV, is on channel 12, and is licensed to nearby Wilmington, DE. It began operations on 9/2/1957, but on UHF channel 35. It moved to the current frequency in 1963 (the year i was born). The WHYY call stands for “Wider Horizons for You and Yours”.
    KYW and WCAU swapped network affiliations in 1995. It’s kinda complicated how it all came about, but it’s quite fascinating. Look it up on Wikipedia.
    It might also interest you to know that the Philadelphia stations also appeared in both the Central and Southeast Pennsylvania editions of TV Guide. The Southeast PA edition also carried listings for stations in Harrisburg (state capital), Lancaster and York, as well as three stations in Baltimore (WBAL, WJZ-TV and WMAR)
    The Harrisburg/Lancaster/York region was also covered in the Central PA edition, which also covered stations from Scranton/Wilkes Barre as well as New York City’s main channels.
    Three Kansas City stations had carried “The Mike Douglas Show”; as i recall, it was first on KMBC-TV channel 9, then moved to KBMA-TV (now KSHB) channel 41. WDAF-TV channel 4 was the last to carry it. It aired at 4 PM (CT) after Dinah Shore’s syndicated show as part of their ‘Dinah-Mike’ combo.
    I had regularly seen “Man from U.N.C.L.E.” reruns when TNT had them. Since Solo was bumped off in “Goldfinger”, Sam Rolfe must have been waiting in the wings with an instant transmogrifier to turn him into the Napoleon Solo that we know. ;)

  • Joseph says:

    Sander Vanocur’s contract dispute with NBC probably ended by the time this issue hit the streets; since he was back on the air at the Peacock Network by Election Day and remained with NBC until the early seventies.

    He would later move to WETA Washington to do public-affairs shows produced by that station which would be seen on the full PBS network, and finally to ABC News, where he stayed until he retired.

  • Joe Buonadonna says:

    I was looking for memorabilia about the 1964 Mock Presidential Campaign that I participated in as a high school student and was delighted to find your detailed article. I was one of the televised speakers at the time. I was a Junior at (then) Bishop Neumann High School. I was President of the Forensic League and we were all excited to participate in something so national. Memories blur, but I do remember that the taping was held on city line avenue and I was assigned to speak in favor of LBJ. It was the year after Kennedy’s assassination. Being high school students, I don’t think we realized what a big deal it was.
    I would really like to see archive footage. Any suggestions?

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