A Year in TV Guide: November 21st, 1964

A Year in TV Guide explores the 1964-1965 television season through the pages of TV Guide magazine. Each week, I’ll examine the issue of TV Guide published exactly 50 years earlier. The intent is not simply to examine what was on television each week but rather what was being written about television.

Week #10
November 21st, 1964
Vol. 12, No. 47, Issue #608
Western New England Edition

On the Cover: Jim Nabors of Gomer Pyle, U.S.M.C. on CBS (photograph by Gene Trindl).

The Magazine

The national section this week is relatively underwhelming. There’s no mention of the anniversary of President Kennedy’s assassination whatsoever, which surprised me. Instead, the As We See It editorial discussed complaints from the broadcasting industry about Howard H. Bell, the man in charge of enforcing the Radio and Television Code of the National Association of Broadcasters. He announced that he would start publishing a monthly list of stations that broke ran afoul of the code (by airing too many commercials, for example).

Previously, stations that broke the code were kicked out and not allowed to display the Seal of Good Practice. Apparently, some in the broadcasting world were of the opinion that publicly shaming stations was too much. Not TV Guide, which ended its editorial by writing “Give ’em hell, Bell.”

Front Cover
Front Cover – Copyright 1964 Triangle Publications, Inc.

There are four articles this week. “CBS Calls the Signals” by Arnold Hano is another article about sports on television but one that I actually found interesting. In it, Hano explores how CBS has forced the National Football League, players, coaches, and broadcasters to make changes so games will be more exciting on television. The network paid $28.2 million dollars in January 1964 to air NFL games for two years. In September, CBS gathered NFL broadcasters and production crews from the 14 NFL cities and laid down the law. Announcers were told not to talk when quarterbacks gave instruction on the scrimmage line. Announcers were also told that CBS preferred they switch off every half hour rather than every quarter hour.

When the season kicked off, CBS had two play-by-play announcers in the broadcast booth and two color commentators on the sidelines, rather than one of each in the booth. The network hoped the sideline announcers would gather interesting tidbits from players and coaches and relay that information to viewers. It didn’t work. There were often technical difficulties that led to dead air. CBS then wanted game officials to explain their rulings during time outs, which the NFL didn’t like. CBS insisted. CBS also wanted the scoreboard clock to be considered official so viewers could always know how much time was left in the game. The NFL said it wasn’t accurate enough but according to Hano, CBS would probably get its way. These days the networks will do anything and pay anything for the opportunity to air football games.

(Does anyone remember watching some of these CBS games? How did they come across to viewers at home? And did CBS get its way about the scoreboard clock?)

“Dear Frayands” by Les Raddatz is a bizarre article about Jim Nabors, described as an open letter to his friends back home in Sylacauga, Alabama. Raddatz attempted to write with a Southern drawl, which makes for rather painful reading. Here’s an excerpt:

Jim hat on the Marine’s unyform he warrs on the TV, but septin fer thayut, he’s jayust the same ole boy he useter be down home–frenly an smilin an full o’ fun. Why, to show how frenly he is, they was this lil ole lady–Hedder Hopper?–at the porty, an Jim treated her jayust as nahse as any o’ the purty gals theyer, dogged if he ditten!

The most interesting thing to come out of this was the revelation that Nabors had a sandwich named after him at the studio commissary, as did Danny Thomas, Andy Griffith, and Dick Van Dyke. But the Jim Nabors sandwich — which included corn beef, pastrami, coleslaw, and Thousand Island dressing — used to be a sandwich named for someone from I’m Dickens, He’s Fenster (so either John Astin or Marty Ingels).

“TV’s Button-Down Actor” is a profile of actor Edward Andrews, co-star of ABC’s Broadside, whose career in television started in the late 1940s when television was live. He felt television had changed since those days and some of the fun had gone out of it. He also revealed he was a big fan of books and boats and the sea.

Finally, there’s “The Great Ghost Hunt of ’64” by Robert Musel, an article about Margaret Rutherford and the NBC special “The Stately Ghosts of England” which she hosted. In it, she explores three homes in England said to be haunted: Longleat, Beaulieu, and Salisbury Hall. There were all sorts of mysterious accidents and incidents, ranging from lights falling over or exploding to a cameraman suddenly losing his hearing while in a particular room only to get it back when he walked out of it. [The color special aired on Monday, January 25th, 1965 from 10-11PM.]

Unlike last week’s review of Slattery’s People, Cleveland Amory’s review of 90 Bristol Court this week was anything but effusively positive:

…the plain fact is that running three none-too-original and all-too-similar half-hour shows into one hour-and-a-half total not only doesn’t make a good three-act comedy, it doesn’t even let you fully appreciate the occasional half hour that is good. None of the three shows is, by itself, terrible; but, with the exception of the middle one–Harris Against the World, which can be very funny–neither are they, on the average, strong enough to do anything more than grin and bore you.

However, Amory praised Jack Klugman’s performance in Harris Against the World, which was the only one of the three sitcoms he could recommend.

Rounding out the national section was a crossword puzzle, another fashion spread, this one featuring actress Viveca Lindfors wearing clothes designed by Eric Lund, and a picture feature showcasing the newspaper “city room” set from The Reporters, featuring $50,000-$70,000 worth of furniture from the actual offices of the defunct New York Mirror.

Again there were only two news reports in the “For the Record” column this week, one very lengthy and the second just two paragraphs:

  • California’s pay-TV saga continues. Dana Andrews, president of the Screen Actors Guild and president of the Fair Trial for Pay-TV Council, supported Pat Weaver’s Subscription Television Inc. in its fight for survival in California. He felt commercial television could not support the artistic standards of the acting profession and pay-TV could. On Election Day, voters approved a proposition banning pay-TV in the state. Andrews, however, continued to rail against commercial television at every opportunity.
  • The first cancellation of the 1964-1965 season is NBC’s The Bill Dana Show, which drew low ratings and will be replaced on January 24th, 1965 by Branded, a half-hour Western starring Chuck Connors.

Lots of great tidbits in the Hollywood and New York TV Teletype columns this issue:

  • A series based on Irving Wallace’s 1960 novel The Chapman Report is in the early planning stages.
  • Herbert Hirschman’s CBS series The Quest has received a 26-episode order.
  • Bert Lahr has signed to play the title role in “Thompson’s Ghost,” a sitcom pilot about a married couple (Robert Rockwell and Phyllis Coates) who buy a house and learn it is haunted (by Lahr). James Sheldon will direct.
  • Bob Crane will leave The Donna Reed Show at the end of the 1964-1965 season, possibly for his own series.
  • Phillis Avery’s role on Mr. Novak will be phased out due to her character never reaching “its expected importance.”
  • Raquel Welch and Barbara Perkins will be featured on ABC’s “Deb Star Ball” on January 2nd, 1965.
  • Peter Jennings was recently added to ABC’s news staff, the second Canadian to do so after Baden Langton.
  • NBC is planning a musical series called Hullaballoo as a mid-season replacement should it need to pull once of shows in January.

The letters page was a mixed bag, with three writers criticizing A.C. Nielsen’s November 7th article defending his company’s Nielsen ratings. One of them noted the irony of the issue also featuring an article about actor Michael Burns, whose series It’s a Man’s World was cancelled due to low ratings. There were also four letters reacting to network election coverage:

A pat on the back for all three networks for the superb election coverage. We switched from one to another and they were all excellent.
Mrs. C. Sebley
Iowa City, Iowa

I was completely disgusted with the NBC coverage of election returns. With only 2 percent of the popular vote in, and half the country still voting, the projected votes of the RCA computers had the election over and definitely decided.
(Name withheld)
St. Clairsville, Ohio

I was pleased to see good old Walter Cronkite back at the helm.
Jane Allen
Oakland, Cal.

Congratulations to ABC–it kept track of all the details.
Anna Smalls Jr.
Bronx, N.Y.

The final letter was from another reader who, after admitting to being a 1942 Sinatra fan, wondered why “poor talentless eye-rolling Beatle-type groups” need to appear on television in prime time.

The TV Listings

Although TV Guide didn’t mark the 1st anniversary of President Kennedy’s assassination, the networks did. CBS, which on November 18th had broadcast an hour-long news special about the late president, aired another hour-long special on Sunday, November 22nd from 11:30AM-12:30PM. “Four Dark Days” was a review of the four days following the assassination, including films of public reactions, Kennedy’s funeral, and his burial. ABC and NBC both scheduled their hour-long specials from 6:30-7:30PM. ABC’s “John F. Kennedy: His Two Worlds” featured a mix of Kennedy family films and films of the President at work. NBC’s “John F. Kennedy Remembered” was a review of Kennedy’s time in the White House, with NBC correspondents recalling the high points of his Presidential career. The Ed Sullivan Show on CBS also included a tribute to Kennedy: Irish singers from County Wexford singing “The Boys of Wexford” and “kelly, the Boy from Killane.”

There were many other Kennedy tributes and specials airing on the networks and local stations. On Saturday, November 21st WNHC-TV (Channel 8) aired an hour-long special hosted by Stelio Salmona called “Four Days in November,” featuring film of Kennedy in Connecticut. That same day WHDH-TV (Channel 5) aired a half-hour film called “A Thousand Days” that was produced for the 1964 Democratic National Convention, with Richard Basehart narrating. On Sunday there were specials all over the place: a memorial mass live from the Cathedral of the Holy Cross in Boston on WNAC-TV (Channel 7) at 10AM; an installment of Comments and People on WNHC-TV (Channel 8) with guest Peter Phillippse, who painted Kennedy’s portrait, at 12PM; a local tribute on WHDH-TV (Channel 5) at 1PM; an episode of ABC’s Directions ’65 featuring recorded words of Kennedy at 1PM; “The Last Full Measure of Devotion,” an hour-long tribute to Abraham Lincoln, Franklin D. Roosevelt, and John F. Kennedy, on WNHC-TV (Channel 8) at 2:30PM; a special featuring interview excerpts on WHYN-TV (Channel 40) at 2:30PM; and NBC’s Sunday at 4PM, with host Frank Blair, was dedicated to Kennedy.

The week was filled with other specials. ABC aired another installment of The Jo Stafford Show on Saturday, November 21st at 9:30PM, with guest Peter Lawford. NBC had a Thanksgiving show on The Bell Telephone Hour live in color on Tuesday, November 24th, with Andre Previn, Earl Wrightson, Lois Hunt, and others. Both CBS and NBC had parade coverage on Thanksgiving. NBC also had “Your All-Time Favorite Songs” at 7:30PM on Thanksgiving, with Dean martin, Eydie Gorme, and Al Hirt, and “NBC Follies of 1965” on Friday, November 27th at 10PM, with host Steve Lawrence.

There were also two syndicated specials. Three stations aired an hour-long documentary on the Battle of Britain during the week: WJAR-TV (Channel 10) at 10PM on Monday, November 23rd; WHDH-TV (Channel 5) at 7:30PM on Wednesday, November 25th; and WHYN-TV (Channel 40) at 8:30PM, also on Wednesday, November 25th. A more elaborate special — “France: The Faces of Love” starring Claude Dauphin — aired on three stations. An installment of Esso World Theatre, it aired on WNHC-TV (Channel 8) on Saturday, November 21st at 7:30PM; on WNAC-TV (Channel 7) on Sunday, November 22nd at 2:30PM; and on WHCT-TV (Channel 18) at 6PM on Sunday, November 22nd.

Advertisement for Esso World Theatre - France: The Faces of Love on WNHC-TV (Channel 8)
Advertisement for Esso World Theatre – France: The Faces of Love on WNHC-TV (Channel 8) – Copyright 1964 Triangle Publications, Inc.

Here are the TV Guide close-ups for the week:

  • Tributes to John F. Kennedy (ABC/NBC, Saturday at 6:30PM)
  • Slattery’s People – “Question: What is Honor…What is Death” (CBS, Monday at 10PM)
  • Thanksgiving Parades (CBS/NBC, Thursday at 10AM)
  • Pro Football (CBS, Thursday at 12:15PM)
  • College Football (NBC, Thursday at 2:45PM)
  • Special: Your All-Time Favorite Songs (NBC, Friday at 7:30PM)
  • 12 O’Clock High – “Interlude” (ABC, Friday at 9:30PM)
  • Special: NBC Follies of 1965 (NBC, Friday at 10PM)

Here are some of the programs available for purchase by subscribers to Zenith Radio Company’s Phonevision pay television experiment on Connecticut’s WHCT-TV (Channel 18):

  • Movie: The Thin Red Line (Saturday at 8:30PM, $1.00)
  • Movie: Stage to Thunder Rock (Sunday at 7PM, $1.00)
  • Music: The Isaac Stern Trio (Sunday at 8:30PM, $1.50)
  • Movie: The Visit (Monday at 9PM, $1.50)
  • Pro Hockey: Toronto Maple Leafs vs. New York Rangers (Live, Wednesday at 7:30PM, $1.25)
  • Movie: Where Love Has Gone (Thursday at 9PM, $1.50)
  • Movie: Behold a Pale Horse (Friday at 8PM, $1.50)

With this issue, TV Guide started publishing descriptions for Dateline Boston, the local series Boston’s WHDH-TV (Channel 5) aired live and in color from 6-6:25PM Monday through Friday. Here are the summaries for this week:

Monday, November 23rd, 1964
Captain Bob gives an art lesson from the basic outline to the finished sketch.

Tuesday, November 24th, 1964
“Readers Choice” takes a look at the latest developments in the publishing field.

Wednesday, November 25th, 1964
Host John Fitch explores the world of science.

Thursday, November 26th, 1964
Dr. Edwin P. Booth interprets the meaning of Thanksgiving.

Friday, November 27th, 1964
The Massachusetts Department of Public Health reports on its Day-Car Services.

WTIC-TV (Channel 3) aired a half-hour discussion program called “This is UConn,” about the University of Connecticut, on Saturday, November 21st from 1-1:30PM. The same station pre-empted The Beverly Hillbillies on Wednesday, November 25th for a half-hour program called “What’s Ahead.”

Here’s a nice advertisement for Springfield’s WWLP (Channel 22) and its 11PM newscast Monday through Friday

Advertisement for The Big News on WWLP (Channel 22)
Advertisement for The Big News on WWLP (Channel 22) – Copyright 1964 Triangle Publications, Inc.

That’s it for this week. Hit the comments with your thoughts.

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13 Replies to “A Year in TV Guide: November 21st, 1964”

  1. I don’t know precisely when the scoreboard clock became official in the NFL, but I remember watching games circa 1970 and hearing the announcers say that the clock wasn’t official, and that the umpire was keeping the official time on the field.

    I wonder whether one of the innovations the NFL got at this time was the two-minute warning, which exists solely to create another commercial break. I recall that it was relatively new in the late 60s, so maybe.

  2. These overviews are wonderful, and I look forward to them every week. I do have one request. Could you please name the photographer or painter who did the cover photos? I recall that information being listed on the table of contents page. Thank you for considering this.

  3. I also found the Jim Nabors profile very hard to read, and the attempt to imitate a drawl in writing was probably an insult to anyone in Alabama or anywhere near there.

    Branded premiered on January 24, 1965, not 1964. The Bill Dana Show was the only series in the P&G-owned 8:30-9 PM NBC Sunday night timeslot to be cancelled midseason, though NBC cancelled Hey Landlord (from that same timeslot) in May 1967 for a primetime version of Let’s Make a Deal.

    I have to check my DVD collection to be sure, but I think that WFAA-TV, Dallas Morning News-owned ABC affiliate in Dallas, also aired a tribute to JFK on 11/22/64, and it is included on WFAA-TV’s DVD about the JFK Assassination.

    I assume that CBS aired a Lions game on Thanksgiving Day, though I’m not sure it was against the Packers. The NFL started including a later afternoon game hosted by the Dallas Cowboys on Thanksgiving Day 1966, just 3 days after future Cowboys Super-Bowl winning QB Troy Aikman was born.

    1. The Lions meet their division rival, the Bears, that Thanksgiving in Chicago. Bears won, 27-24.

      Over at the AFL, Buffalo Bills meets the visiting Chargers, Buffalo win, also by the score of 27-24.

  4. The background of the NFL story is fascinating….as said, CBS paid $28 million for two years’ broadcast rights. NBC expected to win them with its $20 million bid. Failing that, the Peacock remade sports history, paying $36 million to air the next five seasons of the struggling American Football League. That provided the resources which allowed the AFL to reach equal footing with the NFL, and ultimately lead to their full merger in 1970.

  5. Are you positive that the NFL oddity for ’64 was prenatal sideline reporters? I’ve done some research on my own in the past, and the biggest oddity I could find was that CBS used a bizarre home/visiting announcer split (the home team’s announcers would work the 1st half, while the visiting team’s crew would work the 2nd) CBS only used this in ’64, returning to the dedicated franchise concept in ’65.

    To the best of my knowledge, the scoreboard clock became official in the NFL as a result of the 1970 merger, as the AFL always kept official time on the scoreboard

    1. I may not have explained it clearly so here is an excerpt from the article introducing the concept:

      “Swapping off in the TV booth was not the only innovation planned for the season. In the past, there was a play-by-play announcer together with his color analyst, usually an ex-player-turned-broadcaster, whose job was to complement the description of a completed play with an explanation of the play’s intricacies. This year CBS began with two announcers in the booth–the two play-by-play men from the teams playing that afternoon. The two color men were placed down on the field, acting as side-line reporters. CBS pretentiously called the system ‘the Canton Format,’ because it was introduced at a Sept. 6 exhibition game at Canton, Ohio between Baltimore and Pittsburgh.”

      According to the article, the side-line reporter concept was dropped by the fourth week of the season.

      1. At least the sideline reporter thing is now common for all football games, even the college ones!!!

    1. That’s true, Joe. The station began broadcasting on 3/17/1953 and was an NBC affiliate from the beginning. It first broadcasted on channel 61, but moved to channel 22 on 7/2/1955. WWLP began broadcasting one month prior to the arrival of WHYN-TV, which took up residence on channel 55, but moved to channel 40 in 1957.
      “From its’ beginnings, the Springfield/Holyoke (MA) market was designated as a ‘UHF island’ because it was too close to Boston, Hartford/New Haven (CT) and the Capital District of New York State for VHF analog service. As a result of technical limitations UHF stations faced in the 50’s, WWLP’s signal was not viewable in much of the northern portion of the market, which at the time included Brattleboro, VT and Keene, NH. The station would sign-on two full- time satellites (WRLP channel 32 in Greenfield and WWOR/WJZB channel 14 in Worcester) to solve that problem and extend its’; broadcasting radius”.
      From Wikipedia
      Which reminds me, WJZB must be the channel 14 in the Eastern New England edition of TV Guide, i saw a page of that from the March 27, 1965 issue. Thank you, Bookshelf!

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