TV Guide Ad: NBC’s Monday Lineup, Fall 1969

Here’s an NBC TV Guide ad from September 1969 promoting the network’s Monday lineup consisting of My World and Welcome to It, Rowan & Martin’s Laugh-In, and NBC Monday Night at the Movies:

Scanned black and white TV Guide ad for NBC's Monday Lineup, Fall 1969
TV Guide Ad for NBC’s Monday Lineup, Fall 1969 – Copyright 1969 Triangle Publications, Inc.

This may look like a full-page advertisement but you’re actually looking at a pair of half-page ads that ran on two pages. I stuck them together so they’d fit better online.

NBC debuted its new Monday lineup on September 15th, 1969. Kicking things off at 7:30PM was the series premiere of My World and Welcome to It, a new sitcom based on the work of James Thurber that starred William Windom. It was followed at 8PM by the third season premiere of Rowan & Martin’s Laugh-In. Then at 9PM came the season premiere of NBC Monday Night at the Movies with Nobody’s Perfect, a 1968 comedy.

My World and Welcome To It was cancelled at the end of the 1969-1970 season, making it a one season wonder.

This particular ad is from the Eastern New England Edition of TV Guide. Channel 4 was WBZ-TV in Boston, MA and Channel 10 was WJAR-TV in Providence, RI.

Image Credit:
TV Guide, September 13th, 1969 (Vol. 17, No. 37), Eastern New England Edition, A-42 & A-43.


  • Jon says:

    Nice ad, thanks for posting!

  • Patrick McNamara says:

    There’s a Christmas episode of My World on YouTube. Windom is probably best recognized as the captain in Star Trek who fought the giant space cannoli.

  • Jim says:

    My World and Welcome To It is one of my all-time favorite shows. It won a bunch of Emmy Awards. That was the year that all the shows that won Emmys had already been cancelled.

  • Vance Woodlee says:

    Is NBC’s iconic Thursday comedy block back? The network is certainly making an effort to revive it, with a sophomore season of Superstore, followed by

  • Paul Duca says:

    Is that David Hartman with McClure in that illustration?

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