It’s Local Connecticut Commercials Week! The following commercial originally aired on WTXX (Channel 20) in Connecticut.
Bob’s Stores started with a single store in Middletown, CT in 1954. By the time this commercial aired in December 1987 there were five, all in Connecticut: in Middletown, Enfield, Hamden, Waterbury, and Manchester. The company was sold to a national retail chain in 1990 and began expanding outside the state shortly after that. The company went bankrupt in 2024 and closed all its stores.
I guess that’s how you do a commercial when you spent your budget on the jingle. ;)