Here are the first ten programs from the twenty-fifth week of the 1972-1973 television season, which ran from Monday, February 26th, 1973 through Sunday, March 4th, 1973. There were a total of 62 programs broadcast during the week and The Los Angeles Times published the complete Nielsen report on March 17th, 1973. All in the Family was once again the most-watched program for the week, with the 15th Annual Grammy Awards in second place, both on CBS. This was the third televised Grammy Awards ceremony and the first to be broadcast on CBS (the previous ceremonies were aired by ABC). It aired on Saturday, March 3rd from 10-11:30PM. Also in the Top Ten was You’ll Never See Me Again, an installment of the ABC Wednesday Movie of the Week
CBS won the week with an average 21.0 Nielsen rating (up from a 19.9 rating the previous week), followed by NBC with an 18.2 rating (down from an 19.2 rating) and ABC with an 18.1 rating (up from a 17.7 rating). Here’s the Top Ten, complete with Nielsen ratings:
|1.||All in the Family||CBS||34.0|
|2.||15th Annual Grammy Awards||CBS||29.6|
|4.||The Wonderful World of Disney||NBC||26.9|
|5.||The NBC Mystery Movie (Columbo)||NBC||26.3|
|7.||The Mary Tyler Moore Show||CBS||25.6|
|10.||ABC Wednesday Movie of the Week||ABC||23.7|
And here are the five lowest-rated programs of the week:
|59.||The Julie Andrews Hour||ABC||10.9|
|61.||The Bobby Darin Show||NBC||10.5|
|62.||The Men (Jigsaw)||ABC||8.8|
|63.||Here We Go Again||ABC||6.8|
Here We Go Again averaged an 11% share of the audience, which was actually an improvement from the previous week when it only drew 9% of the audience.
Here’s how the networks fared on Saturday, March 3rd, 1973. ABC aired Here We Go Again, A Touch of Grace, The Julie Andrews Hour and The Men (Jigsaw). CBS broadcast All in the Family, Bridget Loves Bernie, The Mary Tyler Moore, The Bob Newhart Show and the 15th Grammy Awards. NBC filled its schedule with Emergency! and the NBC World Premiere Movie, which this week featured a made-for-TV movie called A Time for Love, pilot for an anthology series about love in which two loosely connected stories were told, each with their own cast.
Time ABC CBS NBC 8:00PM 6.8/11 34.0/54 21.1/34 (avg) 8:30PM 11.8/19 21.5/33 21.1/34 9:00PM 10.9/18 (avg) 25.6/41 16.7/28 (avg) 9:30PM 10.9/18 23.6/33 16.7/28 10:00PM 8.8/15 (avg) 29.6/53 (avg) 16.7/28 10:30PM 8.8/15 29.6/53 16.7/28 Average 9.6/16 27.3/45 18.2/30
Note that Bridget Loves Bernie lost a considerable portion of its lead-in. Notice also that The Mary Tyler Moore Show was able to draw some of those viewers back. This was the season and series finale of Bridget Loves Bernie; The Mary Tyler Moore Show also ended its season on the evening of March 3rd. Even more interesting is the fact that A Touch of Grace was able to improve significantly on Here We Go Again. This could be attributed to the relative weak performance of Bridget Loves Bernie or perhaps A Touch of Grace was simply seen on more affiliates than Here We Go Again.