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Here’s a commercial from February 1988 for a WTIC-TV contest called Ski Trek. In order to win viewers had to watch either Star Trek or Star Trek: The Next Generation, write down the racing number of a skier shown during the broadcast and send a postcard to the channel.
The grand prize was a pair of tickets for a weekend at Magic Mountain in Connecticut complete with hotel and lift tickets. Second prize was four lift tickets and the use of a Subaru from Genest Subaru in Cheshire, CT and forty other lucky winners could receive a lift ticket.
