A Year in TV Guide: October 10th, 1964

A Year in TV Guide explores the 1964-1965 television season through the pages of TV Guide magazine. Each week, I’ll examine the issue of TV Guide published exactly 50 years earlier. The intent is not simply to examine what was on television each week but rather what was being written about television.

Week #4
October 10th, 1964
Vol. 12, No. 41, Issue #602
Western New England Edition

On the Cover: Gig Young, Charles Boyer, and David Niven of NBC’s The Rogues (photograph by Gene Trindl).

The Magazine

Although the title printed across the cover of this week’s issue may suggest otherwise, there is not an article filled with “complete details of Olympic Coverage.” There is an article about the 1964 Summer Olympics, but it isn’t about television coverage. The complete details referred to on the cover are in fact confined to a single page in the listings section.

There are four articles in this issue. “It’s Game Time In Tokyo,” by sportswriter Melvin Durslag, is the aforementioned article about the Olympics. It discusses NBC’s plans to broadcast the two-hour opening ceremony live, courtesy of the Syncom III satellite, as well as 14-and-a-half hours of taped coverage. “Too Much Too Soon” by Blake Hunter is an interesting overview of instructional television (ITV) seen in classrooms, separate but often related to educational television (ETV), as well as the recently introduced 2500-megacycle instructional television fixed service (ITVFS). “They Laughed When She Played It Straight” offers a brief biography of actress Pamela Britton, then co-starring in My Favorite Martian on CBS.

Front Cover
Front Cover – Copyright 1964 Triangle Publications, Inc.

The cover article this week is Dwight Whitney’s “The ‘Rogue’ That Got Away” which includes several interesting factoids about The Rogues, which was basically a last-ditch effort by Four Star Television to create a new hit show. The death of Dick Powell in January 1963 led to a rapid decline for the company, which went from having a dozen shows on the air during the 1960-1961 season to just one during the 1963-1964 season. The Rogues, with rotating stars Niven, fellow Four Star owner Charles Boyer, and Gig Young, was an attempt to revive Four Star.

Niven could spare just five weeks over the course of April and May 1964 to come to the United States for filming. So, 21 scripts were hastily completed and the five episodes starring Niven were shot, plus brief scenes to be added to five others. A total of 30 episodes were produced and Niven appeared in more than five, so he must have returned at some point to film additional episodes. Unfortunately, The Rogues was not the huge success Four Star hoped for. NBC cancelled it after the 1964-1965 season.

The “As We See It” editorial in this issue focused on pay television (or pay-TV), specifically Pat Weaver’s Subscription Television service suspending program production and laying off 143 employees. TV Guide noted that the 6,000 subscribers watched mostly movies and sporting events, not the cultural programs championed by Weaver. That was worrisome:

If pay-TV can succeed only with sports and movies, it follows that pay-TV must complete with free-TV for those sports and movies. This despite Weaver’s insistence that pay-TV would not compete with free-TV for programs.

We’d like to see pay-TV have a fair trial and learn whether it can offer its subscribers programs that are new and different, that are not now seen on free-TV. But what would viewers gain if the programs they now see for nothing are switched to pay-TV?

(Subscription Television launched in Los Angeles on July 17th and in San Francisco on August 14th. California responded, at the urging of movie theater owners, with a state referendum that would ban pay-TV in the state. It would pass in early November only to be ruled unconstitutional by the California State Supreme Court in March 1966. In October 1966, the U.S. Supreme Court refused to review that ruling, meaning pay-TV was legal in California. But it was too late for Subscription Television, which went bankrupt in 1965.)

As promised in the September 26th issue, Cleveland Amory’s TV reviews returned in this issue, with his thoughts on ABC’s new twice-weekly prime time soap opera Peyton Place. Suggesting that viewers would either love the show or hate it, Amory admitted that he was fascinated by the show. Airing it twice weekly was a “bold new concept” and praised the producers and writers “for taking the adulterated trash of the original [novel] and making out of it, not only adult entertainment but also a program which, at 9:30, is not too gamey for the children.”

Amory was impressed with some members of the cast, notably Dorothy Malone and Ryan O’Neal, but wasn’t quite sure about Mia Farrow.

Notes from the Hollywood and New York TV Teletype columns this week:

  • Jean Arthur will probably provide the voice of the mother/car on My Mother, the Car, referred to as “probably the most far-out comedy series yet” by Walt Anderson in the Hollywood TV Teletype. [The mother was ultimately voiced by Ann Sothern.]
  • Don Knotts will leave The Andy Griffith Show at the end of the current season to focus on movies.
  • The Hanged Man, the second “Project 120” production, will air on November 18th as an installment of Wednesday Night at the Movies on NBC. Edmon O’Brien, Vera Miles, Robert Culp, and others star.
  • Astronaut Alan Shephard and ABC’s science editor Jules Bergman will discuss new photographs of the Moon in an episode of ABC’s Discovery ’64 on October 18th.

This week’s “For the Record” column includes three reports:

  • ABC has suspended newscaster Lisa Howard due to her involvement with the Democrats-for-Keating Committee. She notified ABC days after The New York Times published a report on the formation of the group, something ABC News didn’t appreciate. [Howard later sued ABC but lost. She died in July 1965 after overdosing on barbiturates.]
  • NBC’s That Was the Week That Was began its new season on Tuesday, September 29th, a week after it was supposed to premiere, due to the Republican National Committee purchasing airtime on September 22nd. It would be pre-empted on October 6th and 13th for the same reason. In fact, the RNC wanted to also buy airtime on September 29th but was denied due to a one-minute spot purchased by the Democratic National Committee. According to an NBC spokesman, because the half-hour series aired live, the airtime was cheap to buy.
  • The networks were said to have done a fine job covering the release of the Warren Commission’s Report on the Assassination of President Kennedy, released publicly at 6:30PM on Sunday, September 24th. All three networks had specials on the air immediately after release of the report.

Letters this week ranged from one praising CBS for its coverage of the Warren Commission Report to one asking for Mitch Miller to return to television during election season. There was also a letter pointing out a mistake in the September 26th issue regarding the “winningest” football coach and one from the California State Electronics Association applauding TV Guide‘s September 12th article about the price of good TV service. And there were more articles about new shows:

I don’t think Bewitched will “be-watched” for very long.
Glenn Herzer
Murphys, Cal.

Thanks to NBC for Flipper, The Famous Adventures of Mr. Magoo, and Kentucky Jones. Saturday is one of the nights the kids can stay up and watch.
Mrs. INez Shaw
Spokane, Wash.

The Addams Family and The Munsters can go back to the graveyard.
Arthur Fox
Bethlehem, Pa.

Rounding out the national section was a four-page picture feature about Combat! faking a snow scene, a four-page Designer’s Choice article showcasing gowns by James Galanos modeled by actress Dana Wynter, and some humorous made-up TV plots by Jerry Buck.

The TV Listings

It was another big sports week on television, with plenty of Olympics coverage as well as the end of the 1964 World Series. The listings section is filled with “Special Announcement” boxes advising readers that World Series games, if necessary, will pre-empt regularly scheduled programming. All the games were necessary and there were games on Saturday, Sunday, Monday, Wednesday, and Thursday. The St. Louis Cardinals won the series 4-3 over the New York Yankees.

Advertisement for the Olympics on NBC
Advertisement for the Olympics on NBC – Copyright 1964 Triangle Publications, Inc.

NBC aired Olympic coverage every night of the week starting on Sunday with an hour-long special from 6:30-7:30PM. There were with highlights Monday through Friday from 11:15-11:30PM as well as specials on Tuesday and Thursday. The Sunday special included a recap of the opening ceremonies for those who hadn’t stayed up late to watch them live.

Other special programming during the week included reports on the British elections; a tribute to Eleanor Roosevelt (aired on three different stations, two on Sunday at different times and one on Monday); and a documentary titled “Berlin: Kaiser to Khrushchev” narrated by Richard Basehart that aired on four different stations.

There were only two TV Guide close-ups this week:

  • The World Series (NBC, Saturday at 12:45PM)
  • Bob Hope Special: “Have Girls – Will Travel” (NBC, Friday at 8:30PM)

Here are some of the programs available for purchase by subscribers to Zenith Radio Company’s Phonevision pay television experiment on Connecticut’s WHCT-TV (Channel 18):

  • Movie: Robinson Crusoe on Mars (Saturday at 6:30PM, $1.25)
  • Movie: The Ceremony (Saturday at 11PM, $1.00)
  • Movies: Amazons of Rome & Roar of the Iron Horse, Chapter 1 (Sunday at 1PM, $0.50)
  • Concert: Bernard Haitink & the Concertgebouw Orchestra of Amsterdam (Sunday at 9PM, $1.25)
  • Movie: Looking for Love (Monday at 7PM, $1.25)
  • Movie: The Masque of the Red Death (Friday at 8PM, $1.25)

As an example of how difficult it has been to identify local programs, I noticed while flipping through the listings section that a new half-hour educational series called Family Living on WTIC (Channel 3). The premiere episode, “Television and the Family,” was about the problems of child raising. Was this a local WTIC series? I thought it might have been but eventually determined it was a syndicated series produced by the University of Michigan, hosted by Professor Robert O. Blood.

There were a number of local programs during the week, many of them on WWLP (Channel 22) in Springfield, MA and its satellite WRLP (Channel 32) in Northfield, MA. The station aired a 90-minute children’s program called Little Old Toymaker from 8:30-10AM on Saturdays. I don’t know anything about it other than the title. On Monday, October 12th from 4:30-6PM the station aired coverage of a Columbus Day Parade down Main Street in Springfield, with commentary from Sylvia Forestiere and Rollie Jacobs. It was not live.

Advertisement for Little Odd Toymaker on
Advertisement for Little Old Toymaker on WWLP/WRLP – Copyright 1964 Triangle Publications, Inc.

Plus there was the return of Schools Match Wits (also known as As Schools Match Wits) on WWLP/WRLP on Friday, October 16th from 7:30-8PM. The high school quiz show premiered in October 1961 and aired live. It is still on the air more than 50 years later, having moved to PBS affiliate WGBY in January 2007.

There was also a live football game between the Springfield Acorns and the Providence Steamrollers that same day on WRPO-TV (Channel 12) in Providence, RI.

That’s it for this week. Hit the comments with your thoughts.

4 Replies to “A Year in TV Guide: October 10th, 1964”

  1. Mr. Herzer’s letter about “Bewitched” is actually very clever. However, he must have been dismayed when it ended the season at #2 in the ratings!

    I still have a distinct memory of my younger brother and I running in from playing in the yard one Saturday evening when we were told that “Flipper” was about to begin. It is funny how I can still remember that brief moment.

  2. I first read about “The Rogues” long before I ever got a chance to see it, but when we got MeTV a couple of years ago and I found out it was on, I thought I’d take a chance and DVR a couple of episodes. What a fun show! Gig Young and Charles Boyer are both very good (not enough of David Niven), but I was particularly pleased with the supporting performances of Robert Coote and Gladys Cooper.

    It’s a shame it never really caught on. I recall a TV Guide interview with Young (you’ve probably got it in an upcoming episode) where he’s sanguine about the show’s failure: “A lot of people really enjoyed “The Rogues,” a lot of people didn’t.” I think it might have been somewhat ahead of its time; perhaps back then people weren’t accustomed to rooting for crooks, even charming ones who often stole for a good cause!

  3. The Republican National Committee deliberately bought the time period “THAT WAS THE WEEK THAT WAS” normally occupied during October– in order to “destroy it”. They didn’t like the show’s satires on Republicans and their candidates (including Barry Goldwater), and wanted it off the air. They strategy was to pre-empt it as much as possible before the Presidential election that November. Ultimately, their strategy worked, because once the series returned to its regular schedule by November, more viewers were watching “PETTICOAT JUNCTION” on CBS……..and NBC cancelled “TW3” the following May.

  4. By the time the 1964-’65 season ended, “PEYTON PLACE” was on THREE nights a week {Tuesdays, Thursdays and Fridays}- with NO REPEATS, even during the summer. That’s why 514 half-hour episodes were produced over a five year period. There was a gag in “THE FLINTSTONES” episode “The Long, Long Weekend” (January 21, 1966), where the Flintstones and the Rubbles visit “21st Century” Bedrock….and discover that some habits never change. When Wilma asks a rocket stewardess what’s on the portable TV she’s offering, she replies, “You’ll have to watch ‘PEYROCK PLACE’.”/”Why?”/”‘PEYROCK PLACE’ is the ONLY show that’s on- 24 hours a day, 7 days a week, on ALL the networks!”/FRED: “Hoo-boy…..”

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