Here’s a TV Guide ad from January 1964 promoting the start of the 1964 Winter Olympics on ABC:
The 1964 Winter Olympics were held in Innsbruck, Austria from January 29th through February 9th, 1964. ABC’s coverage kicked off at 10PM on Wednesday, January 29th with the Opening Ceremony, including the Parade of Nations.
This particular ad is from the Western New England Edition of TV Guide. Channel 6 was WTEV in New Bedford, MA; Channel 8 was WNHC-TV in New Haven, CT; Channel 20 was WATR-TV in Waterbury, CT; and Channel 40 was WHYN-TV in Springfield, MA.
TV Guide, January 25th, 1964 (Vol. 12, No. 4), Western New England Edition, A-52