Here are the first ten programs from the seventh Nielsen Television Index (NTI) report for the 1966-1967 television season, covering the thirteenth and fourteenth weeks of the season, from Monday, December 5th, 1966 through Sunday, December 18th, 1966. They were published in the January 9th, 1967 edition of Broadcasting . Note that the Nielsen ratings are the average of both week’s programming except in the case of special programming or pre-emptions.
With the holiday season gearing up, these two weeks were filled with quite a few specials. None of them, however, could knock NBC’s Bonanza off the top spot. On Sunday, December 11th, Bonanza was pre-empted by a Danny Thomas special titled “The Wonderful World of Burlesque” with Carol Channing, Mickey Rooney and others. It ranked third. A CBS repeat of “A Charlie Brown Christmas,” also broadcast on Sunday, December 11th, was second (it was broadcast outside of prime time, from 7-7:30PM).
Fourth was a Frank Sinatra special, “A Man and His Music Part II,” aired by CBS on Wednesday, December 7th. The inaugural broadcast of “Dr. Seuss’ How the Grinch Stole Christmas” by CBS on Sunday, December 18th was fifth. It, too, was aired outside of prime time. The two installments of NBC’s Walt Disney’s Wonderful World of Color were “Joker, the Amiable Ocelot” (on Sunday, December 11th) and “Disneyland Around the Seasons” (on Sunday, December 18th). And the installments of The NBC Tuesday Movie were The Bridges at Toko-Ri (on December 6th) and Omar Khayyam (on December 13th).
|2||A Charlie Brown Christmas (Special)||CBS||33.6|
|3.||The Danny Thomas Show (Special)||CBS||32.7|
|4.||The Frank Sinatra Show (Special)||CBS||29.4|
|5.||The Red Skelton Show||CBS||27.5|
|6.||How the Grinch Stole Christmas (Special)||NBC||26.9|
|7.||Walt Disney’s Wonderful World of Disney||NBC||26.1|
|8.||The Andy Griffith Show||CBS||25.8|
|9.||The Beverly Hillbillies||CBS||25.7|
|10.||The NBC Tuesday Movie||NBC||25.2|
|*Broadcast one week only|
Sources: 1 “NBC-TV Leads Another Nielsen Report.” Broadcasting. 9 Jan. 1967: 64.