I hate to sound like a broken record but I don’t know the exact period these ratings are for because the article they were published in doesn’t include that important bit of information. They’re from the January 31st, 1954 edition of The New York Times and are introduced as “the latest rating report” from The Pulse, Inc. Furthermore, there’s no way of knowing whether these are local ratings just for New York City. However, I believe The Pulse was only reporting local ratings in January of 1954, so that’s what I’m going with. Evidence pointing towards these being local ratings is the inclusion of Racket Squad, which ended its CBS network run at the end of the 1952-1953 season.
Unlike many of the earlier rating reports I’ve discussed from the late 1940s and very early 1950s, there are a lot of recognizable titles here, including the number one program, I Love Lucy. Third on the list is The Buick-Berle Show, which was a new name for Texaco Star Theater.
|1.||I Love Lucy|
|3.||The Buick-Berle Show (The Milton Berle Show)|
|4.||You Bet Your Life|
|5.||The Jackie Gleason Show|
|6.||Arthur Godfrey’s Talent Scouts|
|8.||Arthur Godfrey & His Friends|
|9.||The Red Buttons Show|
|10.||Your Show of Shows|