A Year in TV Guide: May 22nd, 1965

A Year in TV Guide explores the 1964-1965 television season through the pages of TV Guide magazine. Each week, I’ll examine the issue of TV Guide published exactly 50 years earlier. The intent is not simply to examine what was on television each week but rather what was being written about television.

Week #36
May 22nd, 1965
Vol. 13, No. 21, Issue #634
Eastern New England Edition

On the Cover: Julie Andrews (photograph by Ivan Nagy).

The Magazine

There wasn’t much to read in this issue, with just three articles. It’s interesting that Julie Andrews graced the cover even though there wasn’t an article about her inside. There was, however, a lengthy picture feature about her upcoming NBC special. The big article in this issue is a profile of Max Baer titled “‘A Lot of Hostility'” that runs a little under three pages.

The son of boxer Max Baer, the junior Baer grew up in the shadow of his famous father, developing both trust issues and big ambitions. After his father died in 1960, he moved to Hollywood and eventually became an actor. He soon landed the role of Jethro on The Beverly Hillbillies.

Front Cover
Front Cover – Copyright 1965 Triangle Publications, Inc.

Although the dim-witted Jethro doesn’t allow for much depth, Baer isn’t too concerned:

I’m not complaining. Sure, Hillbillies isn’t my type of humor, personally. I’d like to move on to bigger things. But I go for this good Hollywood life. The money’s good, the dames are good, even if all the older dames in town want to mother me.

He’s also very opinionated, about actors, acting, stardom, and more. Jim Drury (The Virginian) is “a nice guy personally but a nothing actor” while Robert Reed (The Defenders) is “a nice-looking kid and that’s all.” On the topic of politics: “What do I care which party blows up the world?” About acting: “Acting is a business, not an art. You don’t have to study to learn a business.” He has turned down acting roles that he knows he can’t handle, suggesting he’ll be ready for them in four of five years.

The profile concludes with some introspection by Baer:

There’s a lot of hostility churning inside of me. Some days I stand in front of the mirror and I stare at my chubby face and I holler, “I hate you!” about four thousand times. But then I think, “Hey, wait now, be reasonable. I’m 27 years old. I wish everyone could be as successful as I am at 27–and I hope to heaven I can say the same at 50.”

Also in this issue is TV Guide‘s fourth “If I Had a Network” essay, this one from British humorist and critic Malcolm Muggeridge. It’s titled “I’d Serialize ‘Huckleberry Finn’ Instead of ‘Peyton Place'” and makes for very dull reading.

(Previous entries came from Max Schulman in the December 5th, 1964 issue, Marya Mannes in the February 6th, 1965 issue, and Leo Rostein in the April 3rd, 1965 issue).

Muggeridge would first mount “a furious, sustained and lethally well-documented assault” on the Nielsen ratings, instituting instead some sort of qualitative and quantitative system to more accurately estimate viewing habits, perhaps through the sociology department of Columbia University. Next, he would focus his network’s content on comedy, which should be “television’s greatest asset” but unfortunately is not. “Those tired old tell-maestros (I name no names) who for years past have been repeating their gag-writers’ indifferent jokes for vast sums of money–are they worthy exponents of television’s comic possibilities? Surely not.”

To help with the comedy problem, Muggeridge would reach out to Zero Mostel and together they would develop “the comedy of daily life, wrung from misfortunes and discomforts, as well as skimmed off the ebullient surface of joys and delights.” In other words, soap opera. He calls the soap opera, like England’s Coronation Street, “the most satisfactory of all television offerings.” The BBC’s Steptoe and Son “got somewhere near” the ideal program that Muggeridge would strive for. So, too, did the British version of That Was the Week That Was (but not the NBC version).

Muggeridge would then entice Fred Friendly to leave CBS and take charge of news and public affairs programs. Friendly would have just two directives to follow: “to go for comment, the harder and more vehement the better” and “to leave news stories as such to the news agencies, as sensible newspapers do, devoting all available camera resources to elucidating the meaning or significance of what is happening in the world.” Finally, Muggeridge would focus on making his network “intensely American,” perhaps by turning Huckleberry Finn into a serialized TV show rather than Peyton Place. His network would thus be “something joyous, innocent, humorous; exactly contrary to the gangster violence, the sick sex obsessions, the portentous moralizing, which so often, alas, pass for being American.”

The final article, “Be a Rich TV Writer” by F.P. Tullius, isn’t an article at all. It’s a list of 14 “dramatic situations” and readers are tasked with guessing the line of dialogue that would follow. Here’s an example:

Duke, a slightly tarnished but good guy, has agreed to tackle a rough job for Oliver Heaviside, a slightly tarnished but bad guy. However, Duke has got wind that the caper includes murder. Duke: “I think you’ll have to get yourself another boy.” Heaviside:

Drawing a blank on what the next line of dialogue should be? Here it is: “You know I never accept resignations.”

The “As We See It” editorial this week tackles Gresham’s Law (“Bad money drives out good”) in relation to television. Unlike radio, TV Guide feels there is still good in television despite all the bad money. While there may be fewer musical specials and limited drama and far too many “B” movies, soap operas, and wriggle ‘n’ writhe shows in prime time, “you really can’t call this proof that the bad is driving out the good, because television still has much that is quite good, and besides in many cases it’s all but impossible to decide what’s better than what, or worse.”

Cleveland Amory’s review of Celebrity Game suggests viewers have to drink before watching. Amory is in top form with this review, offering many quotes and examples but little substantive criticism. He doesn’t seem taken with host Carl Reiner or many of the guests. At the end of the review, Amory “looked back fondly on to the show on which Tommy Sands prefaced his answer ‘I’m not going to try to be cute or funny, because I’m not cute or funny.’ With that line, he almost stole the show.”

News from the Hollywood and New York TV Teletype columns:

  • NBC News is working on a number of specials for the 1965-1966 season: a report from David Brinkley about why the French hate Americans; two specials in the Of Men and Freedom series (“The Reformation” and “The Defeat of the Spanish Armada”); and “A Look at the Congo.”
  • ABC Scope plans to examine an African village and U.S. Ambassador to Kenya William Attwood. And in June the series will take a look at college graduates from Ohio State University.
  • Joan Baez, Pete Seeger, Sonny Terry, and The McPeake Family will all appear on NET’s Festival of the Arts series.
  • Combat! will film five episodes in Europe next season.
  • Daniel Boone will film episodes in Kentucky, Utah, and South Dakota next season.
  • Guy Marks will be a regular on The John Forsythe Show.
  • Hazel is replacing Don DeFore and Whitney Blake with Ray Fulmer and Lynn Borden.
  • Ruth Warrick and Leslie Nielsen have been added to the cast of Peyton Place as semiregulars.
  • Vincent Edwards has a new record out featuring “See That Girl” and “No Not Much.”
  • Sammy Jackson and Laurie Sibbald of No Time For Sergeants have been signed by Warner Brothers for a movie called Summer Tour. [I don’t believe it was ever made].
  • Tippi Hedren will make her television debut in an episode of Kraft Television Theatre. [“The Trains of Silence” aired on June 10th, 1965.]
  • The Patty Duke Show is moving to Hollywood now that Patty Duke has turned 18 and can work more than four hours a day.

Rounding out the national section is a two-page picture feature examining the use of rear-projection on Voyage to the Bottom of the Sea, a much longer seven-page picture feature showcasing Julie Andrews preparing for her November NBC special, a TV Jibe feature from Helen M. Braun offering humorous ways to fix a broken TV set, and the regular TV crossword puzzle.

There are three news reports in the “For the Record” column in the listings section this week:

  • ABC is planning to launch its own domestic satellite, in part to save money on AT&T circuits which cost the networks $50 million a year. Comsat, meanwhile, is working to finish a ground complex for Early Bird with FCC permission. Stations will be built in the northeastern and northwestern parts of the continental U.S. plus Hawaii, with additional “gateway” stations in New York and San Francisco to allow programs to be transmitted to the ground stations to be relayed to Early Bird.
  • ABC-TV Major League Championship Baseball color commentator Leo Durocher met his match in Vice President Hubert Humphrey when the latter stopped by a stadium in Washington, D.C. to watch the Washington Senators play the New York Yankees and the two discussed baseball.
  • Not content to let the FCC regulate television alone, Representative Oren Harris recommended last week that Congress set “reasonably specific and concrete national television policy goals,” starting with the creation of an advisory group consisting of both television industry professionals and outsiders.

There is no letters page in this issue. There is, however, an article in the listings section. It’s not included in the table of contents. It comes after the TV Movie Guide and TV Sports Guide but before the Saturday listings. “When It’s ‘Ice-Cream Time’ in the White House” by Samuel Grafton is a two-page examination of the ongoing disagreement between the networks and the White House over President Johnson’s televised addresses. The networks continue to maintain that they need proper notice, which previous administrations offered, while President Johnson apparently prefers to go on at the last minute.

The TV Listings

The listings section this week is filled with advertisements for local programs. The networks, it seems, have started to check out for the summer. There are eight local ads, most of them full pages, and just one network ad, a half-page advertisement for The Bell Telephone Hour. That’s not to say there wasn’t anything interesting on the networks during the week.

ABC aired a baseball game between the San Fransisco Giants and the Houston Astros at 2PM on Saturday, May 22nd. At 2:30PM, NBC Sports in Action aired its final Saturday afternoon episode for several months, featuring coverage of Notre Dame’s annual charity football game (the following day it would move to 6:30PM). NBC aired an Early Bird special called “The Changing Face of England” from 6-7PM, with Sander Vanocur. It was not live. Four weeks of Jackie Gleason repeats kicked off on CBS at 7:30PM.

At 2PM on Sunday, May 23rd NBC aired “The Inheritance,” an hour-long color special tracing the development of the ancient Hebrews from a nomadic tribe into a nation. Alexander Scourby narrated. ABC repeated the “Custer to the Little Big Horn” episode of Saga of Western Man from 4-5PM. At 6:30PM, NBC Sports in Action premiered in its new time slot with coverage of the Monte Carlo Rally. [The sports series would remain in this time slot until August.]

On Monday, May 24th from 10-11PM CBS aired a CBS News Special called “‘National Drivers Test'” that was split into four sections. Judgement featured Walter Cronkite explaining how to prevent common collisions. Knowledge was an animated quiz on rules of the road. Perception was a short film examining driving hazards and alertness. Special Situations showed viewers how to deal with an unavoidable collission. After each segment, Mike Wallace discussed test results from 2,000 drivers tabulated by computer.

[TV Guide revealed in its May 1st issue that CBS was receiving 50,000 requests a day for test forms and more than 20 million people were expected to participate.]

The season premiere of Moment of Fear aired on Tuesday, May 25th from 8:30-9:30PM on NBC. Like Cloak of Mystery, which debuted last week, the anthology series consisted of repeats from earlier filmed anthology series. The premiere episode was “Cat in the Cradle,” which originally aired on G.E. Theatre in 1961. At 10PM, Donald O’Connor hosted a tribute to Cole Porter on NBC’s The Bell Telephone Hour.

Perry Como’s last show of the season aired from 10-11PM on Thursday, May 27th on NBC. Guests included Richard Chamberlain, Diahann Carroll, and the New Christy Minstrels.

Here are the TV Guide close-ups for the week:

  • Special: The Inheritance (NBC, Sunday at 2:00PM)
  • NBC Sports In Action – Monte Carlo Rally (NBC, Sunday at 6:30PM)
  • Special: National Drivers Test (CBS, Monday at 10:00PM)
  • Perry Como’s Kraft Music Hall (NBC, Thursday at 10:00PM)

Locally, it was a relatively quiet week. Another installment of This Is UConn aired on WTIC-TV (Channel 3) from 1-1:30PM on Saturday, May 22nd. Both WHDH-TV (Channel 5) and WPRO-TV (Channel 12) aired a baseball game between the Boston Red Sox and the Cleveland Indians at 1:30PM. WNHC-TV (Channel 8) aired a different baseball game, this one between the Washington Senators and the New York Yankees, at 1:55PM.

At 5PM, WBZ-TV (Channel 4) premiered Hollywood a Go Go, a syndicated musical variety series that debuted in other parts of the country in January 1965. At 4PM, WBZ-TV pre-empted NBC’s Early Bird special (“The Changing Face of England”) for an episode of Death Valley Days.

On Sunday, May 23rd from 10-11AM, WNAC-TV (Channel 7) aired highlights of the May 20th Massachusetts Committee of Catholics, Protestants and Jews Awards Dinner. Southern Connecticut State Teachers College was featured on WNHC-TV’s Morning Seminar from 11-11:30AM. At 12:55PM, WNHC-TV aired another baseball game between the Senators and the Yankees while at 1PM WHDH-TV and WPRO-TV aired another baseball game featuring the Red Sox and the Indians. WBZ-TV pre-empted NBC Sports in Action at 6:30PM to air an NBC News Special about Russian leaders, delayed from the previous week.

At 7:30PM on Monday, May 24th WGBH-TV (Channel 2) premiered a new series called Changing Congress with Joseph F. McCaffrey. The premiere episode was titled “A House Divided” and examined the House of Representatives. At 9PM, WGBH-TV aired an hour-long special highlighting the May 15th public hearing on American policy in Vietnam. [Both programs were likely National Educational Television presentations.] Finally, at 10PM, WGBH-TV aired a local special called “Years of Trial” about changes in science and math education.

On Thursday, May 27th, WNHC-TV pre-empted ABC’s Jonny Quest and The Donna Reed Show repeats for an hour-long David L. Wolper documentary called “France: Conquest and Liberation” with narrator Richard Basehart.

Here’s an advertisement for WNAC-TV’s new weekday morning lineup:

Advertisement for WNAC-TV's new weekday morning lineup
Advertisement for WNAC-TV’s new weekday morning lineup – Copyright 1965 Triangle Publications, Inc.

Here’s an advertisement for WTEV’s weekday afternoon kids programming (note the outdated ABC eagle logo):

Advertisement for WTEV's weekday afternoon kids programming
Advertisement for WTEV’s weekday afternoon kids programming – Copyright 1965 Triangle Publications, Inc.

Here’s an advertisement for WJAR-TV’s weekday live telephone quiz games:

Advertisement for WJAR-TV's weekday live telephone quiz games
Advertisement for WJAR-TV’s weekday live telephone quiz games – Copyright 1965 Triangle Publications, Inc.

Here are the episode descriptions for Dateline Boston, a local series broadcast live and in color Monday through Friday from 6-6:25PM on WHDH-TV (Channel 5):

Monday, May 24th, 1965
Capt. Bob illustrates line and perspective.

Tuesday, May 25th, 1965
A look at a new program that provides opportunities for qualified women to return to the teaching profession.

Wednesday, May 26th, 1965
Host John Fitch explores a current scientific project.

Thursday, May 27th, 1965
[No description given.]

Friday, May 28th, 1965
A program of classic music is presented by the students of concert pianist Miklos Schwalb.

That’s it for this week. Hit the comments with your thoughts.

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7 Replies to “A Year in TV Guide: May 22nd, 1965”

  1. Your images are all broken in this site’s RSS feed. This is happening because you are using relative URLs such as /img/yeartvguide/19650522cover.jpg. Most feed readers can’t handle relative URLs (I’m using Feedly). You should switch to full URLs in your feed.

  2. I see WTEV (now WLNE) went back to the old ABC eagle logo again in their ad, but i must admit, they were keeping relevance with that schedule. Some fine programs like The Magilla Gorilla Show, Peter Potamus, The Adventures of Superman (which the ABC network carried in the late 50’s), Rocky and his Friends and the Hercules cartoon. All very good shows, presented under a nice balloon title.
    Thanks for the WJAR ad for it’s call-in quiz shows. I had no idea Eye-Dentify was a quiz show, I figured it was a fanciful title for its’ 6 PM news report. It is fanciful, anyway.
    And here a little something off the cuff: did you know that 50 years ago, WCBS-TV in New York was showing reruns of Leave It to Beaver every weekday afternoon, Monday through Friday at 1 PM, leading into As the World Turns? There were 3 independent (non-network) stations. I’d like to know how WCBS could possibly outbid WOR, WPIX and WNEW for the rights to that show? I’m sure you might not know too much about the business side of TV, but it is something i would like to know.

    1. In the mid-’60s, just about every show that had ever played on a network was available for local station use during “off-hours”.
      In the case of network affiliates, the local stations often had the early morning, noontime, late afternoon, early evening, and late night timeslots to program, in the absence of network offerings.
      Here in Chicago, for example, “Leave It To Beaver”, after ABC dropped it from the network schedule, was picked up by WBBM, the CBS station, which ran it weekday afternoons at 3:30 pm, after CBS’s network daytime schedule ended, and before the daily 4:00 pm movie, “The Early Show”.
      Like WCBS in NYC, WBBM was a CBS owned-and-operated station, my guess would be that the five CBS O&Os bought the “Beaver” reruns for the group, a common practice in those days. (Correction welcome, if needed.)
      I’ll add in passing that 50 years ago, Chicago had only one independent station, WGN-channel 9, which bought up many of the available syndication offerings, both reruns and first-run series, which were still being made back then.
      The three network stations, with many “off-hours” to fill as noted above, frequently bid for syndie reruns to use at all hours, as recently as the early ’70s, before all the nets began early morning , late night, and overnight programming, and five-a-week “stripping” became the common practice for independent stations.

    2. Eye-Dentify was a 5-minute game show that preceded local news. Rhode Island residents would be telephoned live on-air. The preliminary hurdle was to identify a local Rhode Island area landmark– these were always quite easy. If correct, then the contestant would then view the jackpot photo. Each day the contestant was wrong, $10 was added to the jackpot. These mystery images were usually microphotographic images of everyday objects, taken extremely close-up, and were extremely hard to identify. Often months would pass before some of the photos were identified.

  3. This comment ties in with this A Year in TV Guide series and the New Obscurities series. I do not recall any mention of Many Happy Returns in any of the issues of the TV Guides yet featured. That is truly an obscure show. It seems it did not get much attention at all from the press or the viewers. The two versions of the opening credits are on YouTube, but that is it. I have always wanted to see an episode of this series. Does anyone remember watching it? If yes, what were your impressions of it?

    1. I mentioned this in an earlier comment, back when this series started:

      Many Happy Returns got its “mention”, sort of, a couple of weeks before the season, in late August.

      This was a picture feature about John McGiver, the show’s star, and his family – wife and ten children.

      The McGiver family lived in upstate New York, in a one-time Baptist church (the McGivers were Catholics).

      As to the series, that was going to be filmed in Hollywood, and there was mention of the logistics involved in transporting a family of twelve across the nation for Dad’s job.

      But Many Happy Returns only ran the one season; my understanding is that it drew somewhere in the middle of the overall ratings list – CBS always had to drop something to make room for new stuff, and so …

  4. The “Eagle” logo with the ABC logo seen in the WTEV ad was unique to WTEV.

    The eagle was actually based on an eagle statue in New Bedford, Massachusetts and not on an eagle of a different design which ABC used in the early and mid 1950-‘s as a logo.

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