CBS ordered 22 episodes of this hour-long drama in January 1965, intending to air the series during the 1966-1967 season. Instead, it would be held until the summer of 1967 and only 13 episodes produced. Frank Converse starred as an amnesiac attempting to learn who he was. All he could remember about his past was the phrase “coronet blue.” The series went off the air without a conclusion after 11 episodes had been aired.
It’s not often that a television network will go through all the trouble of producing a number of episodes of a television series and then not air them. Pilot episodes are filmed and cast aside in the hundreds every season. But weeks worth of actual episodes? Hours worth of valuable network time? That’s a lot of money to simply write off. So, when CBS shelved thirteen episodes of a drama series called Coronet Blue in 1965, it was an unusual occurrence. The network, in an attempt to recoup some of the cost of producing the episodes, scheduled them for a summer run beginning in June 1967.
The story of Coronet Blue actually begins almost three years earlier when it was listed in The New York Times — alongside The Quest, Lost in Space, The Wild West and The Haunted — as an hour-long pilot in the running for a spot on CBS’s 1965-1966 schedule . In its January 25th, 1965 issue, Broadcasting reported that CBS had ordered 22 episodes of Coronet Blue for the upcoming season . The series would “concern the ‘search for identity’ of teenagers just reaching young adulthood” but would feature only one regular character, one with amnesia .
According to executive producer Herbert Brodkin, however, the amnesia was an allegory for “more abstract quests for identity to be explored in each episode” . In its February 1965 issue, Television Magazine explained that Coronet Blue would feature a “no-format format” and would “dramatize the search for identity of young Americans” . Brodkin told Television Magazine that because the show would have no other regular characters, the sole main character in Coronet Blue would be “free of boundaries. Therefore, so are the writers” .
Plautus Productions, a subsidiary of Paramount Pictures Corporation of which Herbert Brodkin was president, would produce Coronet Blue. As Broadcasting pointed out, that meant Plautus would be in the incredible situation of having five television shows on the air at the same time, all on CBS, if everything worked out. Two Plautus shows — The Doctors & The Nurses and The Defenders — were currently on the air. A mid-season replacement called For the People was set to premiere on January 31st while The Quest would premiere in the fall alongside Coronet Blue.
The first, tentative CBS schedule for Fall 1965, released in early February, didn’t include The Quest, placed Coronet Blue on Fridays from 10-11PM and left out both The Defendersand The Doctors & The Nurses . It looked like Plautus would, at best, have only two shows on CBS during the 1965-1966 season: Coronet Blue and For the People. On March 8th, The New York Times reported that Frank Converse had been given the lead role in the series .
And then everything fell apart.
Slattery’s People, the show Coronet Blue would be replacing on Fridays during the 1965-1966 season, was renewed by CBS in mid-March . With Slattery’s People back on the schedule there was no room for Coronet Blue, which was dropped. However, Michael Dann, the CBS vice president for programming, asserted that “we have enormous enthusiasm for Coronet Blue and expect it will be in our schedule in 1966″ .
Hal Humphrey, in an article for The Los Angeles Times, explained that the abrupt renewal of Slattery’s People was mostly a result of James Aubrey being fired as president of CBS and not, as many presumed, because of letters and appeals from fans . After taking over as president, CBS chief Frank Stanton wanted to show the public and the television industry that the network would be different now that Aubrey was gone. Michael Dann suggested renewing Slattery’s People, a series Aubrey hadn’t supported .
The final shoe dropped on March 26th, 1965 when For the People was canceled after only thirteen episodes . In the space of less than two months, Herbert Brodkin and Plautus Productions had three of its television shows canceled, another not picked up and a fifth placed in limbo. It would start the 1965-1966 season without a single show on the air.
Although it didn’t have a slot on the CBS schedule, Coronet Blue began filming in New York City in the spring of 1965 . By mid-July, seven episodes had been completed and production was set to wrap at the end of the month (only thirteen of the 22-episode order would eventually be produced) . CBS kicked in with over $2 million to produce the series and on July 15th, John Schneider visited Plautus Productions in New York City to watch a finished episode and parts of several others .
According to Broadcasting, Herbert Brodkin (who was executive producing the series) and Edgar Lansbury (a producer) were hoping that Schneider would include Coronet Blue in the 1966-1967 CBS schedule rather than use it as a mid-season replacement in January 1966 . But Larry Cohen, who created Coronet Blue, was happy just being paid:
Sure, I’m disappointed [about the series being dropped by CBS] but what the hell. They’re committed for 13 episodes which are being filmed now, so I’ll make at least 20 grand, and who knows, maybe it will go in mid-season. Something on CBS is probably going to flop, and they’ll need it. 
Cohen came up with Coronet Blue after Herbert Brodkin asked him if he had any ideas for a television show. Cohen had earlier written episodes of Brodkin’s The Defenders. Unlike Brodkin, who saw the show as a “search for identity,” Cohen stated simply that Coronet Blue was “about a man who is nearly murdered, and in each succeeding week’s episode he is chasing his would-be murderer” . Cohen modeled Coronet Blue (and another show he created, Branded) on ABC’s The Fugitive and had to push Brodkin to bring it to CBS .
Coronet Blue was not used by CBS as a mid-season replacement, as Cohen had suggested. Nor was it included in CBS’s 1966-1967 schedule as Brodkin had hoped. Instead, it simply disappeared. In late February of 1966, in an article discussing television shows about characters on the run Val Adams of The New York Times asked “whatever happened to ‘Coronet Blue’?” .
He wouldn’t get his answer until April 1967 CBS finally announced Coronet Blue would be given a slot on its schedule. It would premiere on Monday, May 29th at 10PM, replacing To Tell the Truth and Password . Critics were not kind to the show, with Jack Gould of The New York Times writing that “the program is a dull one in any weather” with “sticky dialogue and corny villains” .
Gary Mayfield, writing for The Los Angeles Times, was harsher:
Filled with everything but drama, the premiere episode was a study in confusion — from acting to script. With sequence after sequence of erratic and hardly relatable scenes, cliches tumbled forth without force or meaning, backed by a musical score out of a daytime soap opera. 
Mayfield suggested that, if later episodes were as bad as the pilot, “the only answer to Michael Alden’s query of ‘what’s out there for me?’ will be empty living rooms” . Clay Gowran of The Chicago Tribune called Coronet Blue a “tired takeoff” of shows like The Fugitive (which was successful) and A Man Called Shenandoah (which wasn’t) . According to Gowran, “network publicity proclaimed that seven writers had worked on Coronet Blue. If so, they must have been suffering an off day when they concocted the opener, because some of the dialogue was almost unbelievable” .
The only “bright spot” Gowran could see concerning Coronet Blue was that only thirteen episodes existed .
In the premiere episode, the unnamed character played by Frank Converse was attacked aboard a luxury liner and tossed overboard. He barely survived the attack, was pulled out of the water and brought to Alden General Hospital. Although he regained consciousness, he was suffering from amnesia and couldn’t remember his name or anything about his identity. The only thing he could remember was the phrase “coronet blue” but of course not its meaning.
(Alden General Hospital was also the name of the hospital in the prime time drama The Nurse/The Doctors & The Nurses and its daytime spin-off, also called The Nurses. Both shows were produced by Plautus Productions and executive produced by Herbert Brodkin.)
The man decided to call himself Michael Alden, after the name of the doctor treating him and the hospital, and set out to learn the truth about who he was. He began by trying to figure out what “coronet blue” meant. Alden got a job at The Searching i, a diner/coffee shop owned by Max Spier (played by Joe Silver), and the two became friends.
Alden would also befriend a monk named Brother Anthony (played by Brian Bedford). Alden met Brother Anthony after being shot while walking through the streets of New York City. Wounded, he passes out and when he weakes up he discovers he is in a monestary, where Brother Anthony lived. In the monestary’s chapel was a stained glass window that appeared to show Alden’s face surrounded by a dozen demons.
Converse was the only regular cast member. Silver and Bedford had recurring roles and each appeared in only a handful of episodes. Every week, Michael Alden would attempt to uncover his past and learn who he was.
Alden’s investigations often led to dangerous situations. In one episode thought he was meeting with someone in Central Park who could tell him who he was but instead was attacked. He managed to escape by hiding in a cave, where met a young boy who had recently lost his father and the two bonded. In another, while attending a magic show Alden decided that the sapphire crown worn by the magician’s assistant was a clue only to be threatened by the magician’s wife.
Several episodes featured clues that turned out to be less helpful than Alden thought. A newspaper lead him to a couple who claimed they were his parents and a woman who said he was her fiance. There was even a picture of him in the couple’s house. But all was not what it seemed. Likewise, after spotting himself in a picture, Alden visited a small New England town hoping to find some answers. Instead, he discovered that the picture had been taken at a funeral of a murder victim. Suddenly, Alden found himself wondering if he could have been the killer?
Other episodes involved Alden traveling to Ohio to consult a memory expert, getting a job at a college and finding himself in the midst of a campus rebellion; coming to the aid of a pedestrian who took a bullet that was meant for him; drawn into a complex trap starting with a matchbook; participate in a simulated mission to Mars; and connecting song lyrics to his missing past.
Episodes of the series were aired out of production order. CBS pre-empted Coronet Blue on Monday, June 5th, the week after it premiered. It was pre-empted again on Monday, June 26th. Thus, in its first six weeks on the air, only four episodes of Coronet Blue were shown. Football pre-empted the series for two weeks in late August and on Monday, September 4th the eleventh episode was shown. It was the last to be broadcast, leaving two episodes unaired.
On July 15th, The New York Times reported that Coronet Blue would end its summer run without any sort of conclusion. CBS executives and television critics alike were surprised when the show proved popular with viewers . According to a CBS spokesman, “I certainly don’t know how it would have ended. I doubt if the author does” . But creator Larry Cohen did know:
I’ve never been associated with a show like this one. I know how it ends, but I can’t tell you. I’m negotiating with TV Guide to do an article on how it would have ended, but even that depends on whether or not someone decides to revive the series. With all this attention, it could happen. I can say this: All of the clues to Michael Alden’s identity are contained in the first episode.” 
Cohen also revealed that Coronet Blue was intended to be a “search program,” that the role of Michael Alden had originally been planned for an older actor, not 27-year-old Frank Converse, and that Brodkin “changed the original conception because he wanted something more than suspense. He felt it should have social consciousness because that had been responsible for the success of his earlier series, The Defenders .
Had CBS wanted to continue Coronet Blue — which it didn’t — it couldn’t. Frank Converse had a new lead role in ABC’s N.Y.P.D. series that premiered on Tuesday, September 5th, the day after Coronet Blue went off the air. When asked by Linda Crawford of The Chicago Tribune in August 1967 if “it was true the phrase Coronet Blue meant nothing,” Converse had this to say:
Absolutely. Nothing at all. It was just a taking-off point, a story gimmick, one I think would offend any adult watching the show. The Fugitive was much more sophisticated in that respect, in its premise, in filling in background. We had no premise–just amnesia, period. The show was so general it’s almost impossible to talk about.” 
N.Y.P.D. survived for two seasons, with its last first-run episode airing in March 1969. Converse would later co-star in Movin’ On on NBC from 1974 to 1976, and made dozens of guest appearances throughout the 1970s. But he could never totally move past Coronet Blue, despite never finding out what the title meant. He explained in February 1981 that “the words were just a story hook” and “the history of the show was as much of a mystery as the content of the show” .
In March 2001, Converse told The Hartford Courant that people were still telling him how much they had loved Coronet Blue. He had even gone on an audition once only to learn there wasn’t a role for him. People just wanted to talk to him about the show .
Even if the phrase “coronet blue” meant nothing, there was an answer to the mystery of Michael Alden’s identity. Larry Cohen knew it. In 2003, Elvis Mitchell revealed in an article about Cohen for The New York Times that Coronet Blue “was to culminate with the Converse character’s discovery that he was a Russian sleeper agent on a destructive secret mission” .
Several episodes of Coronet Blue were shown by TV Land in the 1990s but otherwise the series has never been seen since it went off the air. Prints of the 13 episodes, including the two unaired by CBS, have been part of the collection at the Library of Congress since 1992. UCLA’s Film & Television Archive also has two episodes of the show. And six are available for viewing by the general public at the Paley Center for Media at its New York City and Los Angeles locations.
The theme song to Coronet Blue was performed by Lenny Welch. Here are the lyrics:
Opening Theme Song Lyrics
Deep down inside my brain
I keep hearing that wild refrain
No other clue
I know that this must be
The thing that can set me free For I was born just yesterday
Lonely as a misty river
Always a’ moving like a river
If I linger, I will die And so I go my lonely way
Every journey filled with danger
Even to myself a stranger
Wondering who am I. Coronet Blue.
2 “Plautus May Have Five Shows on CBS-TV.” Broadcasting. 25 Jan. 1965: 74.
5 “The Month.” Television Magazine. Feb. 1965: 7-9.
7 Adams, Val. “C.B.S. Fall Slate Omits 14 Shows.” New York Times. 4 Feb. 1965: 63.
8 Gardner, Paul. “A.C.L.U. Lifts Bars to Pay-Television.” New York Times. 8 Mar. 1965: 59.
9 “Networks Report Sales for Next Season.” Broadcasting. 22 Mar. 1965: 62.
11 Humphrey, Hal. “Slattery Thrown Lead Life Ring.” Los Angeles Times. 29 Mar. 1965: C22.
13 Adams, Val. “C.B.S. Will Drop ‘For the People’.” New York Times. 26 Mar. 1965: 71.
14 An April 8th, 1965 article in The New York Times by Val Adams stated that filming would begin “soon” in New York City (“A.B.C. Prepares Innovations For Its Venture Into Baseball,” Page 79).
15 “A Slot on the Network May Be Hard to Get.” Broadcasting. 19 Jul. 1965: 29.
18 Humphrey, Hal. “Larry’s a Young Man in a Hurry.” Los Angeles Times. 12 Apr. 1965: D22.
21 Adams, Val. “TV Heroes on the Run.” New York Times. 27 Feb. 1966: X23.
22 “Coronet Blue Set for Summer Slot.” Los Angeles Times. 17 Apr. 1967: D33.
23 Gould, Jack. “TV: Crisis in Middle East Is Given Full Coverage.” New York Times. 30 May 1967: 43.
24 Mayfield, Gary. “Coronet Blue Series Better Left Forgotten.” Los Angeles Times. 30 May 1967: F12.
26 Gowran, Clay. “New Mystery Series Has a Dubious Start.” Chicago Tribune. 30 May 1967: B2.
29 George Gent wrote in The New York Times that “Few expected it to be anything more than [a summer replacement]. The critical reception was generally unenthusiastic. Despite this, the series has had good ratings, and its hero, played by Frank Converse, has become a darling of the teen-agers.” (“TV Show to Take Secret to Grave,” Page 23).
33 Crawford, Linda. “N.Y.P.D. Is No Dragnet: Converse.” Chicago Tribune. 20 Aug. 1967: F14.
34 Reich, Steve. “Frank converse metes out.” Herald Statesman [Yonkers, NY]. TV/Radio & Cable Week sec. 1 Feb. 1981: 25.
35 Seremet, Pat. “Father Figure Frank Converse, At 62, Moves Into the Next Stage of His Acting Career.” Hartford Courant. 13 Mar. 2001: D1.
36 Mitchell, Elvis. “Larry Cohen’s Art of Paranoia.” New York Times. 27 Apr. 2003: 2.13.
Originally Published December 29th, 2008
Last Updated October 26th, 2016