According to a February 17th, 1954 article in The Chicago Daily Tribune by Anton Remenih, comedian Jack Eigen was fired by Chicago television station WBKB (Channel 7) after a long kiss with an actress on his Monday, February 15th broadcast . Eigen’s program, The Jack Eigen Show, ran from 11:10PM-11AM local time. Remenih reported that the kiss “brought protests from hundreds of women viewers” despite the fact that WBKB’s switchboard closed at 11PM, before Eigen’s show went on the air .
Irate viewers did reach the station’s traffic department and apparently called employees at home. And the following day, the station was “inundated by calls” that denounced Eigen for “vulgarity,” “coarseness” and “bad taste” . To fire Eigen, WBKB’s vice president Sterling Quinlan sent him the following telegram:
Regret to inform you that due to extreme poor taste exhibited in telecast of Monday night in putting on a kissing exhibition that under no circumstances can be considered acceptable television fare in the homes of our viewers, we must terminate your services with the program of Monday, Feb. 15. 
Cleo Moore was his guest on the night in question, promoting her new movie Bait. Eigen, curious at how kissing took place in Hollywood, locked lips with Moore for “more than two minutes” and then compared her kiss to those from his wife. Said Eigen, “I have no guilty conscience. I have been happily married for 18 years, and my wife knew what I had planned for the program. If she had thought there was anything unladylike or rude in it, she would have told me” .
An article in The Los Angeles Times about the incident quoted Miss Moore as saying she had been “taken a bit aback” when Eigen proposed the kissing test, but that she “tried to be a good sport. I’m sorry that all this came about, because I wouldn’t want anyone to lose his job. It certainly wasn’t meant to be offensive” . Moore would repeat the stunt a year later with WSMB’s Scott Muni in New Orleans during his late-night radio program Scott’s Shangri-La. Only this time the kiss reportedly lasted 11 minutes and one second according to Billboard, beating her kiss with Eigen by five minutes .
Eigen and Moore would later repeat the kiss at a Chicago restaurant according to a photograph published in the February 18th issue of The Chicago Daily Tribune . The Jack Eigen Show was replaced by The Guest House, an interview/talk/variety program hosted by Fran Allison and Burr Tillstrom, beginning Monday, February 22nd. It ran from 11:15PM-12AM local time and went off the air in June.
6 “Comedian Jack Eigen Fired Over Long TV Kiss.” Los Angeles Times. 17 Feb. 1954: 5.
7 Bundy, June. “Vox Jox.” Billboard. 30 Apr. 1955: 20. (Read online at Google Books).
8 “Kiss That Cost Job Re-enacted.” Chicago Daily Tribune. 18 Feb. 1954: 3.