Here are the first ten programs from the tenth week of the 1972-1973 television season, which ran from Monday, November 6th, 1972 through Sunday, November 12th, 1972. There were a total of 61 programs broadcast during the week and The Los Angeles Times published the complete Nielsen report on December 1st, 1972. Topping the chart was ABC’s broadcast of Patton, released in 1970 and starring George C. Scott. It aired on Sunday, November 19th as part of The ABC Sunday Night Movie. According to television listings in The New York Times, the movie ran for three and a half hours, not ending until 12:30AM, long after prime time had ended. Uncut, Patton runs 172 minutes or roughly two hours and 51 minutes. Depending on how much ABC cut from the movie for its television premiere, once commercial breaks are added in, the broadcast easily could have lasted that long.
The previous week, ABC’s broadcast of True Grit, which ranked first with a 38.9 Nielsen rating, ran until 11:30PM, also outside of prime time. A total of four movies were in the Top Ten: The Green Berets (The NBC Saturday Movie), The Victim (The ABC Tuesday Movie) and Giant, Part II (The NBC Monday Movie). The first part of Giant aired the previous week and ranked 16th. The Los Angeles Times pointed out that while movies did well, four specials, including the 100th installment of Hallmark Hall of Fame (NBC, “Hands of Cormac Joyce,” broadcast Friday, November 17th) and the season premiere of The Undersea World of Jacques Cousteau (ABC, broadcast Wednesday, November 15th) ranked 47th, 48th, 49th and 51st, respectively.
NBC won the week with a 21.2 rating (up from an 18.8 the previous week), CBS ranked second with a 20.1 (up from a 19.2) and ABC brought up the rear with a 19.5 (up from a 17.8 rating). Here’s the Top Ten, complete with Nielsen ratings:
|1.||ABC Sunday Movie||ABC||38.5|
|2.||All in the Family||CBS||31.5|
|3.||NBC Saturday Movie||NBC||28.9|
|4.||ABC Tuesday Movie||ABC||27.2|
|7.||Marcus Welby, M.D.||ABC||26.8|
|8.||NBC Monday Movie||NBC||25.9|
|9.||Sanford & Son||NBC||25.7|
Here’s how the networks fared on Tuesday, November 14th. ABC aired Temperature’s Rising, made-for-TV movie The Victim and Marcus Welby, M.D.. CBS broadcast Maude, Hawaii Five-O, and made-for-TV movie The Strangers in 7A. And NBC filled its schedule with Bonanza, The Bold Ones and the first installment of America, a 13-part documentary series written and hosted by Alistair Cooke.
Time ABC CBS NBC 8:00PM 18.1/26 27.1/40 16.7/24 8:30PM 27.2/40 25.1/36 16.7/24 9:00PM 27.2/40 25.1/36 14.6/22 9:30PM 27.2/40 17.0/27 14.6/22 10:00PM 26.8/44 17.0/27 14.0/21 10:30PM 26.8/44 17.0/27 14.0/21 Average 25.6/39 21.4/32 15.1/22
ABC easily won the night thanks to “The Victim,” which starred Elizabeth Montgomery and Marcus Welby, M.D. CBS was able to win the 8-8:30PM time slot with Maude before settling into a competitive second place with Hawaii Five-O. Made-for-TV movie The Strangers in 7A starring Andy Griffith ranked 39th for the week and was the lowest rated movie night. As for NBC, its line-up ranked a weak third and lost viewers as the evening progressed.