TV Guide Ad: Gilligan’s Island and Mr. Broadway

I’ve mentioned in the past how I’m always trying to find ways to make use of my TV Guide collection. I want to get the most out of these issues. Last month I decided to start gathering advertisements and “Close-Ups” and this being Television Obscurities, of course I looked for ads promoting short-lived TV shows. I was able to compile a mixture of ads for TV shows and specials from the 1960s and 1970s for. I’ll be posting one every Friday for the next 13 weeks. Then I’ll switch to posting “Close-Ups” for 13 weeks.

Here’s a CBS TV Guide ad from September 1964 promoting two new Saturday shows: Gilligan’s Island (8:30-9PM) and Mr. Broadway (9-10PM):

Scanned black and white TV Guide ad
TV Guide Ad for Gilligan’s Island and Mr. Broadway – Copyright 1964 Triangle Publications, Inc.

The two debuted on Saturday, September 26th, 1964. We all know the story of Gilligan’s Island. It went into syndication following its three-season tour and has been entertaining viewers ever since. Mr. Broadway, on the other hand, was soon cancelled. Just 13 episodes aired before the show went off the air in December 1964.

This particular ad is from the Western New England Edition of TV Guide. Channel 3 was WTIC-TV (CBS) in Hartford, CT.

Image Credit:
TV Guide, September 26th, 1964 (Vol. 12, No. 39), Western New England Edition, Page A-11.


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