Here’s the schedule for WNBT (NBC’s flagship TV station in New York City) for the week starting Sunday, July 6th, 1947. The New York Times published daily listings for television stations in the city, including WNBT, alongside its comprehensive radio listings.
This week saw the debut of a new weekly television experiment on WNBT, sponsored by Borden. The plan called for the company to sponsor a revolving set of four different shows: Sunday Supper Club (also known as The Borden Club, Borden Sunday Evening Supper Club, and Sunday Evening Supper Club, a variety series; Telecuriosities, showcasing oddities for the viewing public; Elsie’s Little Theater, a marionette series hosted by Borden’s mascot, Elsie the Cow; and an untitled dramatic series.
Sunday Supper Club aired from 9-9:20PM ET on Sunday (July 6th). The 20-minute variety show featured Patricia Bright, Tommy Wonder, and Wally Boag.
(Television listings in The New York Times list Sunday Supper Club airing every week. It’s unclear whether this means Borden decided to air a weekly variety show rather than stick to its four revolving weekly series. Also unknown is how long the experiment lasted. Bordon stopped sponsoring television programs on September 28th. The New York Times has Sunday Supper Club airing from July 6th through August 17th and an unidentified variety show from August 31st to September 28th.)
The 1936 film Call of the Prairie, starring William Boyd and Jimmy Ellison, aired at 8PM on Monday (July 7th). WNBT was off the air on Tuesday (July 8th). The regular lineup of Kraft Television Theatre and In the Kelvinator Kitchen aired on Wednesday (July 9th).
On Thursday (July 10th), WNBT debuted Author Meets the Critics at 8PM. Sponsored by General Foods, the series featured moderator John K.M. McCafery and a series of critics discussing different books each week. It ran for seven weeks. At 8:30PM, something called Hobby Lobby aired. Scheduled for 9:10PM was a rare evening baseball game between the New York Giants and St. Louis Cardinals.
A second Giants-Cardinals game was scheduled for 1:30PM on Friday (July 11th).
On Saturday (July 12th), WNBT broadcast a baseball doubleheader in the afternoon (Giants and St. Louis). A half-hour special spotlighting the Mellon Art Gallery in Washington, D.C. aired at 8PM. It may have been filmed. Another possibility? A live pickup on location produced by WNBW, NBC’s station in Washington.
Sunday, July 6th, 1947
8:00PM Ringside, with Tex and Jinx
8:30PM Party Line
8:50PM Film Shorts
9:00PM Sunday Supper Club: Patricia Bright, Impersonator; Tommy Wonder, Dancer; Wally Boag
9:20PM Film Shorts
9:30PM American Singers
Monday, July 7th, 1947
8:00PM Film: Call of the Prairie, with Bill Boyd
9:00PM Television News
9:10PM Short Subjects
Tuesday, July 8th, 1947
No programs scheduled.
Wednesday, July 9th, 1947
7:30PM [Kraft] Television Theatre
8:30PM In the [Kelvinator] Kitchen–Alma Kitchell
Thursday, July 10th, 1947
8:00PM Author Meets the Critics
8:30PM Hobby Lobby
9:00PM You Are an Artist-Jon Gnagy
9:10PM Baseball: Giants vs. St. Louis
Friday, July 11th, 1947
1:00PM [Swift] Home Service Club
1:30PM Baseball: Giants vs. St. Louis
8:00PM Campus Show [Campus Hoopla], With Clair Bee
8:25PM Film: The World in Your Home
8:30PM Wrestling, Jamaica Arena
Saturday, July 12th, 1947
1:25PM Baseball: Giants vs. St. Louis–2 Games
8:00PM Mellon Art Gallery, Washington
8:30PM Feature Film
Note: Television listings published in newspapers were based on information provided by stations and were subject to change at the last minute. They may not be an accurate representation of what actually aired.