A Year in TV Guide: November 28th, 1964

A Year in TV Guide explores the 1964-1965 television season through the pages of TV Guide magazine. Each week, I’ll examine the issue of TV Guide published exactly 50 years earlier. The intent is not simply to examine what was on television each week but rather what was being written about television.

Week #11
November 28th, 1964
Vol. 12, No. 48, Issue #609
Western New England Edition

On the Cover: Elizabeth Montgomery of ABC’s Bewitched (photograph by Ron Thal).

The Magazine

There’s a five page special feature in this week’s issue of TV Guide (it’s six pages if you count the page with a big picture and the title) and it has nothing to do with television. Not really, anyway. It’s an article about the 1964 All-America football team, chosen by the American Football Coaches Association. Other TV Guide articles about football either were discussing specific games on TV or exploring behind-the-scenes aspects of getting football on TV. This article, written by University of Oregon head football coach and American Football Coaches Association president Len Casanova, is literally just a rundown of the players named to the 75th All-America team. It’s publication in TV Guide shows just how important the game of football was to the television industry.

There are four other articles in this issue. “‘Double, Double Toil and Trouble'” by Richard Warren Lewis is an interesting look at the circumstances surrounding the production of ABC’s new sitcom Bewitched. The pilot for the series was filmed in November 1963 and shortly thereafter Elizabeth Montgomery learned she was pregnant. Her husband, William Asher, was the show’s director. Her due date was July 21st, 1964 — long after the first season of the series should have gone into production.

Front Cover
Front Cover – Copyright 1964 Triangle Publications, Inc.

Asher shot as many scenes not involving Montgomery as he could from the first five episodes while waiting for her to give birth and recuperate enough to be ready to start work. She gave birth on July 24th and was in front of the camera 24 days later. To catch up on production, Montgomery worked 14-hour days to film 12 episodes, some of which were completed in just three days. Despite the hectic schedule, or perhaps because of it, critics raved about Montgomery’s performance.

Neil Hickey’s “Craig Stevens: from Shamus to Flack” is a two-page article about the actor’s transition from star of Peter Gunn to star of Mr. Broadway. As it turns out, Stevens was appearing on Broadway in Here’s Love when David Susskind approached him about starring in Mr. Broadway and when he agreed to take the part Susskind’s company had to buy him out of his contract for Here’s Love. The article ends on a downbeat note, explaining how CBS suspended production of the series in October and its future was in doubt. [As this week’s “For the Record” column notes, Mr. Broadway was cancelled by CBS and replaced in January 1965.]

Other articles include “Her Face Is In Style These Days,” about actress Barbara Barrie, and “‘Dear Jerk…,” in which KPIX news director Deacon Anderson shares some of the letters he’s received from viewers (they range from hostile to downright bizarre).

The “As We See It” editorial this week focused on community antenna television (CATV) and the problems it raised for the television industry. Originally devised as a way to bring television to areas too small or remote to support local stations, CATV soon branched out and started expanding into areas that had one or two stations, raising cries of unfair competition from the existing stations.

In some cities already served by numerous television stations, CATV systems began importing faraway stations with good movies and good sports, again raising cries of unfair competition. CATV also made it difficult for UHF stations to succeed. According to TV Guide, “the only solution seems to be some sort of legislation that would empower the FCC to regulate CATV and keep television competition on an even keel.”

Cleveland Amory’s review in this issue was a twofer, covering both The Addams Family on ABC and The Munsters on CBS. He peppered the review with word substitutions, using “asp” for “ask” and “weirds” for “words,” to give but a few examples. He preferred The Addams Family, explaining that “while the whole thing is kidded up to a point–it’s only up to that point. Underneath, there is a basic satire which still retains its validity.” He praised the cast, particularly John Astin and Carolyn Jones. The Munsters did not fare so well. “In the episodes we have seen,” wrote Amory, “the scripts have been unsophisticated to the point of insipidity, the humor headstone heavy and the satire nonexistent.”

Rounding out the national section was the familiar crossword puzzle and a picture feature that went behind the scenes of NBC’s Hallmark Hall of Fame episode “The Other World of Winston Churchill.”

The “For the Record” column this week included four news reports:

  • The networks are making mid-season adjustments. Mickey and The Outer Limits on ABC are likely to be cancelled, with Shindig probably expanding to an hour to replace Mickey and a new variety show starring the King Sisters planned to replace The Outer Limits. Over on CBS, Mr. Broadway is doomed. Its replacement will probably be a new drama called For the People. As for NBC, two of the three shows that make up 90 Bristol CourtHarris Against the World and Tom, Dick and Mary — will go off the air, leaving only Karen to continue. The Man from U.N.C.L.E. will probably move from Tuesdays to replace them and in turn see its time slot taken over by a new music series called Hullabaloo.
  • Viewers were treated to a pair of tourism specials in mid-November, both “brilliant achievements” according to TV Guide: “Sophia Loren in Rome” on ABC (November 12th) and “The Louvre” on NBC (November 17th).
  • The Surgeon General of the United States has urged NBC to reconsider pulling a two-part crossover between Mr. Novak and Dr. Kildare that would involve venereal disease. Dr. Luther L. Terry felt that the episodes would be a “highly effective” weapon against venereal disease. NBC, however, thought the scripts were too explicit. [The episodes were never produced.]
  • The FCC has launched an inquiry into stereophonic sound for television broadcasting.

From the Hollywood and New York TV Teletype columns:

  • NBC pilots for 1965-66 include “Mr. & Mrs” with John Forsythe; “Feeney,” with Alan King; and “Li’l Abner,” based on Al Capp’s comic strip.
  • Producers of Combat! and 12 O’Clock High are exploring the feasibility of a crossover between the two shows, both of which air on ABC.
  • Suzy Parker has been signed to star in a supernatural sitcom pilot called “Sybil.”
  • Alan Hewitt has been upgraded to regular cast member on My Favorite Martian.
  • E. Jack Neuman of Sam Benedict and Mr. Novak fame is working on a half-hour Western called Shenandoah. [A Man Called Shenandoah premiered in September 1965 on ABC and ran for one season.]
  • Keefe Brasselle is working on a drama for CBS called The Loop.
  • The Peter Graves/Bradford Dillman series Court-Martial has been renamed Attorneys at War. [It ultimately went back to the original title.]

The letters page was all over the place this week. There were three letters in response to the November 14th article about Count Marco, one in opposition and two in support:

Your Nov. 14 article “The Man Women Love to Hate” led me to the obvious conclusion: The major problem of the American woman is a surplus of “Count Marcos”–not to be confused with “gentlemen,” of whom there is a critical shortage.
Sandra L. Duan
Denver

Count Marco’s endeavor to halt the progress of the retardation of the femininity of the American woman is to be applauded. Every male in the country should join the crusade.
Lorene Neal
Indianapolis

Why is he only on the West Coast? Bring him to the Middle West and the East Coast. We’ve got a few female slobs, too.
Gertrude DeGroot
Grand Rapids, Mich.

There were also two letters about The Les Crane Show, one from a reader who called the show a disaster and another from a former Johnny Carson fan who loved Les Crane. And there were two letters responding to “Sophia Loren in Rome,” one from a reader who thought the special was “marvelous” and another from someone who didn’t really like it. Other letters included praise for sportscaster Paul Christman; praise for Profiles in Courage; and a complaint about the November 14th cover featuring a painting of Cara Williams that one reader thought was “too, too goody gumdrop.”

The TV Listings

With the anniversary of President Kennedy’s assassination and Thanksgiving over, television was fairly quiet this week. NBC repeated a 90-minute color special about Cecil B. DeMille called “The World’s Greatest Showman” on Sunday, November 29th from 8:30-10PM. It originally aired in December 1963. CBS aired its second Young People’s Concert on Monday, November 30th from 7:30-8:30PM, conducted by Leonard Bernstein and presented by the Bell Telephone System. The theme was Farewell to Nationalism.

An NBC News special on Vietnam aired on Tuesday, December 1st from 10-11PM. The color documentary was narrated by Chet Huntley and produced by Ted Yates. A CBS News special on Tokyo aired on Wednesday, December 2nd from 7:30-8:30PM.

Here are the TV Guide close-ups for the week:

  • College Football (NBC, Saturday at 1:15PM)
  • Special: The World’s Greatest Showman (Repeat, NBC, Sunday at 8:30PM)
  • Special: Young People’s Concert: Farewell to Nationalism (CBS, Monday at 7:30PM)
  • Hallmark Hall of Fame – “The Other World of Winston Churchill” (NBC, Monday at 10PM)
  • NBC News Special: Vietnam: It’s a Mad World (NBC, Tuesday at 10PM)

Here are some of the programs available for purchase by subscribers to Zenith Radio Company’s Phonevision pay television experiment on Connecticut’s WHCT-TV (Channel 18):

  • Movie: Quo Vadis (Saturday at 6:30PM, $1.25)
  • Movie: Where Love Has Gone (Sunday at 10PM, $1.50)
  • Movie: Behold a Pale Horse (Monday at 7PM, $1.50)
  • Movie: Honeymoon Hotel (Tuesday at 6:30PM, $1.00)
  • Pro Hockey: Chicago Black Hawks vs. New York Rangers (Live, Wednesday at 7:30PM, $1.25)
  • Movie: Fate Is the Hunter (Friday at 7PM, $1.25)

WHCT-TV ran an advertisement for the Wednesday hockey game:

Advertisement for Professional Hockey on WHCT-TV (Channel 18)
Advertisement for Professional Hockey on WHCT-TV (Channel 18) – Copyright 1964 Triangle Publications, Inc.

Here are the episode descriptions for Dateline Boston, a local series broadcast live and in color Monday through Friday from 6-6:25PM on WHDH-TV (Channel 5):

Monday, November 30th, 1964
Captain Bob interprets a New England scene for home artists.

Tuesday, December 1st, 1964
Jack Woolner of the Massachusetts Division of Fisheries and Game takes a look at the upcoming deer-hunting season.

Wednesday, December 2nd, 1964
Roland Nadeau presents “What’s the Score,” in a ceremony of Christmas carols by Benjamin Britten.

Thursday, December 3rd, 1964
Maj. Gen. Leigh Wade talks about the first round-the-world-flight of April 6, 1924.

Friday, December 4th, 1964
Dr. Edwin P. Booth presents “Marking of the Centennial of the Civil War.”

WTIC-TV (Channel 3) aired a half-hour panel discussion called From the College Campus on Sunday, November 30th from 9:30-10AM. Leonard Tomat, direct of the Trinity College Student Center, moderated the panel of students who studied abroad during 1964.

Some local pre-emptions:

  • WWLP (Channel 22) and WRLP (Channel 32) pre-empted Tom, Dick and Mary, the third part of 90 Bristol Court, on Monday, November 30th in order to air a half-hour special called “Mountaineering” about the Spruce Budworm Project. The stations did air the other two shows that made up 90 Bristol Court.
  • WNHC-TV (Channel 8) pre-empted The Patty Duke Show on Wednesday, December 2nd to air a half-hour special on the 1964 Sebring World Championship Endurance auto race.
  • WPRO-TV (Channel 12) pre-empted Rawhide, The Entertainers, and Gomer Pyle, U.S.M.C. on Friday, December 4th from 7:30-10PM. What aired from 7:30-8PM is unknown (To Be Announced) but from 8-10PM the station aired a live basketball game between Assumption College and Providence College.

Here’s an advertisement for “Woody’s Workshop,” a woodworking series that aired on WHNB-TV (Channel 30) and its translator (Channel 79) in Connecticut on Saturdays:

Advertisement for Woody's Workshop on WHNB-TV (Channel 30)
Advertisement for Woody’s Workshop on WHNB-TV (Channel 30) – Copyright 1964 Triangle Publications, Inc.

That’s it for this week. Hit the comments with your thoughts.


8 Comments

  • Mike Smith says:

    I agreed with Amory, I liked the Addams Family more than those Munsters. why do I think I like the two Raul Julia films more than “Munster, Go Home”!!! And, that Addams theme. Why do I hear them more!!!

    If that reader complained about the Cara Willams cover may not liked the Montgomery cover they put out this week. More Annie Lebowitz/Rolling Stone-like than TV Guide!!! But, love her hat!!!

  • David says:

    What a fantastic photograph of Elizabeth Montgomery! I had never seen it before.

  • Paul Duca says:

    ABC reconsidered cancelling MICKEY mid-season…sadly, not before co-star Sammee Tong took his own life, overwhelmed by gambling debts and the fear of losing the income to pay them off.

    • David says:

      I did not know that Sammee Tong took his own life. What a tragedy. Yes, one wonders if “Mickey” had not been “on the bubble,” as they say nowadays, and at least lasted the one season without the threat of cancellation hanging over it, if Mr. Tong would have paid off most or all of his debts and lived for many more years.

      • Greg F. says:

        Apparently Mickey was up for cancellation – the one reason for staying on was the popularity of Sammie Tong. Once he passed away, there was no reason to continue the show(at least according to ABC). Sort of a catch 22.

  • Barry I. Grauman says:

    Keefe Brasselle produced three shows for CBS that season under his “Richelieu Productions” banner: “THE CARA WILLIAMS SHOW”, “THE BAILEYS OF BALBOA”, and “THE REPORTER” (created by Jerome Weidman). All three were sold to the network without pilot films….because James T. Aubrey, a GOOD friend of Brasselle’s, was the network president. Aubrey tried to give all three shows a “goose” on the schedule: he moved “THE BEVERLY HILLBILLIES” and “THE DICK VAN DYKE SHOW” up a half-hour on Wednesdays, so that “THE CARA WILLIAMS SHOW” could appear before “THE DANNY KAYE SHOW”. He tried to schedule “THE BAILEYS OF BALBOA” on Tuesdays after “THE RED SKELTON HOUR”, but Procter & Gamble- the sponsor of “PETTICOAT JUNCTION”, which followed Skelton- told Aubrey “their” time period was off-limits; he finally placed it on Thursdays, after “PASSWORD”. “THE REPORTER” followed “GOMER PYLE, U.S.M.C.” on Fridays. By mid-season, “THE REPORTER” was off the air, and the TV industry discovered what kind of deals Brasselle had made with Aubrey. CBS wasn’t happy that NONE of his series were successful. For that reason- among several others- Aubrey was removed as CBS president at the end of February 1965. “THE BAILEYS OF BALBOA” was pulled off the schedule after the 26th [and final] episode aired that April {“PEYTON PLACE”, on ABC, finished it off}. “THE CARA WILLIAMS SHOW” remained on the schedule for the rest of the season (moving from Wednesdays to Fridays that spring), and was replaced by “HOGAN’S HEROES” that fall. Keefe Brasselle, on the other hand, never produced “THE LOOP”. In fact, he never produced another TV series. A few years later, he wrote a semi-fictionalized version of his relationship with Jim Aubrey at CBS, in a novel he titled “The CanniBalS”. It wasn’t a “best-seller”- and neither was a follow-up, “The Barracudas”.

  • Paul Duca says:

    It turns out Herman Munster, Fred Gwynn, co-starred with Craig Stevens in HERE’S LOVE.

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