A Year in TV Guide: April 17th, 1965

A Year in TV Guide explores the 1964-1965 television season through the pages of TV Guide magazine. Each week, I’ll examine the issue of TV Guide published exactly 50 years earlier. The intent is not simply to examine what was on television each week but rather what was being written about television.

Week #31
April 17th, 1965
Vol. 13, No. 16, Issue #629
Philadelphia Edition

On the Cover: Robert Vaughn and David McCallum (photograph by Gene Trindl).

The Magazine

This feels like a very light issue because it contains only two real articles, the cover article about actor David McCallum and the second installment of Leslie Raddatz’s examination of “adult” films on TV. A third article consists entirely of excerpts from a new book collecting letters written by the late Fred Allen. There is also a one-page profile of actress Sally Kellerman which isn’t much of an article.

It’s a little odd that the cover features both McCallum and Robert Vaughn from NBC’s The Man from U.N.C.L.E. when the article is only about McCallum. I can’t believe there weren’t any promotional photographs available of just McCallum. Somebody must have made the decision to include both on the cover. According to the article, the two aren’t best buddies but respect one another and Vaughn doesn’t have a problem with McCallum being so popular.

Front Cover
Front Cover – Copyright 1965 Triangle Publications, Inc.

The article gives a few examples of what poor McCallum has to put up with now that he’s a sex symbol: being met by 50 girls in Dallas, one of whom kisses him after asking if his wife (Jill Ireland) minds; having to be rescued from a crowd of 2,000 coeds by police at Louisiana State University; and being mobbed by 500 teenagers at an airport in Illinois. The fact that he’s married and has three children doesn’t seem to bother any of his fans. He considers being called a sex symbol disquieting.

[No disrespect to McCallum but I just can’t see him as a sex symbol. Then again, I was never a teenage girl so what do I know.]

In last week’s issue, Leslie Raddatz worried about movies like Kiss Me, Stupid, The Carpetbaggers, and Walk on the Wild Side airing on television. In this second of three installments, he explores how the government might intervene to protect the public. Connecticut Senator Thomas J. Dodd, head of the Senate Subcommittee to Investigate Juvenile Delinquiency, has this to say:

When I was a kid, there were hootchy-kootchy dancers at the carnivals that came to town, but the whole town didn’t turn out to see them. Now if the trash of the film industry gets on television, it will add a new complexity to an already complex situation. It will require a whole new look at the television industry by Congress and the FCC.

He admits it would be “a very sticky area” due to the First Amendment. Other politicians have similar feelings, with some hoping the FCC will take charge while others point out that the FCC has no authority to do so. It would be best if the television industry would self-regulate. Senator Dodd feels it is unlikely the industry will do so. If it does, it will be through the Code Authority of the National Association of Broadcasters, led by Howard H. Bell. The problem of sex and sensationalism is not lost on him:

We don’t want to take a holier-than-thou attitude. We don’t want to be a super-censor and stifle the creative artist. But in our own area we must take action. If the sex pictures did go on, the public outcry would be tremendous–the hue and cry would be head all the way from Hollywood to Capitol Hill.

Unfortunately, the NAB Code Authority can’t do much other than revoke the Code Seal from any stations that ignore its rulings (only 70% of the country’s TV stations are subscribers). To date, this hasn’t happened due to the content of programs. A previous director of the NAB Code Authority, Robert D. Swezey, argued upon resigning that maintaining industry standards is impossible because of “the poor programming and shoddy practices of a large element of the industry which has no interest in standards and no compulsion to observe them.” Next week, Raddatz will reveal what the networks have to say.

The four pages of excerpts from Fred Allen’s Letters are a little hard to read. Not because they’re the letters of a dead man but because Allen didn’t capitalize anything and enjoyed run-on sentences. The excerpted letters are to Groucho Marx, Alton Cook, and Hal Kanter and range in date from March 1949 to three days before Allen died in March 1956. The March 1949 letter to Groucho Marx is interesting. Allen first insists that Marx is not to blame for killing vaudeville, movies, and radio. He then suggests that if Marx wants to “give television the buss of rigor mortis” he should hurry because “after the last coupe of berle [sic] shows, guys in this section have been dragging television sets out into the yards and burying them.”

Finally, there is a brief one-page profile of actress Sally Kellerman, opposite a full-page color photograph. I’ve only seen a few things she’s been in but still can’t believe I didn’t recognize her. The profile was written in such a way that her identity literally wasn’t revealed until the last line. I actually skipped ahead when it wasn’t explained right away who was being profiled.

The “As We See It” editorial this week discusses a comment made by Hugh Downs of NBC’s Today about the television industry setting up a plan to prevent programs of “deep interest and genuine educational value” from being scheduled opposite one another. TV Guide suggests an alternative:

It is competition, competition to present a well-balanced schedule as well as to attract the highest ratings, competition to offer viewers programs that will exercise their minds as well as their eyes, competition to fulfill the potentialities of television that we glimpse only from time to time.

Unfortunately, competition is a dream, so TV Guide reluctantly supports the Downs plan. “Let’s not waste what few extraordinarily good programs are broadcast by permitting them to be scheduled at the same time.”

Cleveland Amory’s review of ABC’s documentary series FDR is very positive. He praises the “masterful blending job of interviews, stills and films” by the producers (Robert Graff and Bob Feiner, Jr.) as well as Charlton Heston’s reading of FDR’s words. He especially likes how the series shares FDR’s humor with viewers. He is worried, however:

Based, of course, largely on news footage, it illustrates both the wonders and dangers of film. For though film brings history wondrously alive, it also illustrates the narrowness of television’s, and the newsreel’s, conception of “news.” If we aren’t careful, future generations, seeing history this way, will think of it as nothing more than a handful of prancing personalities.

[I wonder what Amory would have thought of the PBS/Ken Burns documentary series The Roosevelts, originally aired last September. More prancing personalities?]

News from the Hollywood and New York TV Teletype columns:

  • A slew of familiar faces will be starring in new TV shows in the fall: Efrem Zimbalist Jr. and Roger Moore (77 Sunset Strip) on The FBI Story [later renamed The FBI] and Mr. Roberts, respectively; Robert Horton (Wagon Train) on A Man Called Shenandoah; Lloyd Bridges (Sea Hunt) on The Loner; John Forsythe (Bachelor Father) and Ann B. Davis (The Bob Cummings Show) on The Mr. and the Misses [later renamed The John Forsythe Show].
  • Peyton Place‘s Ryan O’Neal has withdrawn from a recording contract because he doesn’t want to do rock ‘n’ roll.
  • NBC will pre-empt its entire 7:30-11PM schedule on Tuesday, September 7th to present an examination of American foreign policy.
  • Dean Martin has signed Milton Berle, Pat Boone, Ginger Rogers, Laurence Harvey, Johnny Mathis, Carol Lawrence, and Tommy Sands to guest star on his NBC variety show.
  • The Emmy Awards will air on NBC on September 12th from 10-11:30PM.
  • ABC’s Discovery ’65 and Saga of Western Man won Thomas Alva Edison awards.
  • CBS will premiere its own private golf tournament featuring the likes of Rod Laver, Lew Hoad, and Ken Rosewell on May 8th with the finals airing July 24th.
  • World War I will begin repeats on Sunday, April 25th in its regular 6:30-7PM time slot rather than being replaced by Zoorama, which instead will be seen from 5-5:30PM starting April 18th.

Rounding out the national section is a two-page picture feature depicting Broadside star Kathy Nolan tickling McHale’s Navy co-star Joe Flynn in the Universal Studios commissary, related to the January 9th article about Nolan and the February 20th letter from the cast of McHale’s Navy responding to her comments. There is also a TV Jibe comic strip and the regular TV crossword puzzle.

There were three news reports in the “For the Record” column in the listings section this week, although one was more opinion than news:

  • There were a lot of terrific specials on the air during the first full week of April, including a documentary about General MacArthur on ABC; the Academy Awards, also on ABC, which drew 75% of the viewing audience; a CBS Reports special scheduled opposite the Academy Awards; an NBC White Paper; President Johnson’s speech about Vietnam; Hallmark Hall of Fame‘s “The Holy Terror” with Julie Harris; a Perry Como special; and ABC’s Saga of a Western Man about Custer’s Last Stand.
  • The U.S. Supreme Court has ruled that TV advertisers cannot use “unauthentic demonstrations” to prove claims about products, even if the claim is true. The commercial in question claimed that Rapid Shave could shave sandpaper but plexiglass covered in sand was used in the commercial. The Court upheld a 1963 FTC ruling. According to the 7-2 decision, it didn’t matter if Rapid Shave could actually shave sandpaper, it was unethical to use “undisclosed props” in the demonstration. [Details on the case of FTC v. Colgate-Palmolive Co. can be found here.]
  • The Early Bird satellite was tested on April 7th and was able to receive, amplify, and transmit a TV picture. It still needs to be adjusted for precise synchronization before regular TV and telephone use can begin.

The letters page this week included three responses to Leo Rosten’s “If I Had a Network” essay from the April 3rd issue, two of which were from employees of TV stations:

Leo Rosten probably didn’t realize it but his point No. 6 of “If I Had a Network” … concerning a local letters to the Manager” program [is] almost verbatim the manner in which we have conducted our local efforts weekly for nearly four years. His suggested format was a carbon copy of [General Manager] Mike Shapiro’s … program.
Casey Cohlmia
Promotion Manager, WFAA-TV

As a viewer I would be glad to invest my all toward buying Leo Rosten a network. Any other subscribers?
Mary Harris
Fulton, Mo.

Leo Rosten’s suggestions for upgrading TV programming are praiseworthy, but some are far from unique. The operation of a night court or the harbor police are hardly “unexploited reservoirs.” Both have been made into TV series–and a telephone exchange has been the setting of at least one TV drama that I can remember. The plays of Galsworthy, Pinero and Wilde have not been unknown on television. … And they do have festivals where the year’s best TV commercials are judged–both here and in Europe.
Chris Steinbrunner
New York, N.Y.

Other letters discussed Vince Edwards, Cleveland Amory’s review of The King Family, and That Was the Week That Was.

The TV Listings

ABC’s coverage of Major League Baseball kicked off on Saturday, April 17th at 2PM. The games were regional; viewers in the Philadelphia area watched a game between the San Francisco Giants and the New York Mets. Chris Schenkel and Leo Durocher (former Dodger coach) were commentators for the game. Easter was on Sunday, April 18th and both CBS and NBC aired special religious programming to mark the occasion. CBS pre-empted Lamp Unto My Feet at 10AM to air a half-hour special called “It’s a Mighty World,” featuring singer Odetta, then pre-empted Look Up and Live and Camera Three for a live 90-minute Easter service from New York City’s St. Mark’s Church. NBC aired an hour-long live Easter service from Cincinnati’s Westwood Methodist Church at 11AM.

Also on Sunday, ABC repeated the “I, Leonardo DaVinci” episode of Saga of a Western Man at 4PM due to requests from viewers who missed it when it originally aired (because it was scheduled opposite “The Journals of Lewis and Clark” on NBC). Zoorama premiered on CBS at 5PM. At 7PM, CBS aired its latest hour-long Marineland Carnival special, this one featuring the cast of The Munsters and the New Christy Minstrels. Here’s an advertisement:

Advertisement for the Marineland Carnival on CBS
Advertisement for the Marineland Carnival on CBS – Copyright 1965 Triangle Publications, Inc.

[Reportedly, no copies of this special are known to exist.]

On Monday, April 19th at 9:30PM repeats of The Danny Thomas Show replaced Many Happy Returns on CBS. At 10PM, CBS Reports examined the United Nations and its future, with Richard C. Hottelet interviewing U.S. Ambassador Adlai E. Stevenson. NBC aired an hour-long color special called “Our Man in Washington” from 10-11PM on Tuesday, April 20th. David Brinkley took viewers on a tour of the Capital and examined its history.

CBS broadcast the opening of the second year of the New York World’s Fair on Wednesday, April 21st from 7:30-8:30PM. The hour-long special was part live, part taped and featured hosts Durward Kirby, Jack Linkletter, Marilyn Van Durbur and Miss Teen-age America Carolyn Mignini. Closing out the show was the opening night fireworks display. And on Friday, NBC pre-empted The Bob Hope Show for a Danny Thomas special with Andy Griffith, Mary Tyler Moore, Carl Reiner, and Mel Brooks, plus a slew of cameo guest stars including Dick Van Dyke, Walter Brennan, George Burns, Bob Hope, and Bill Dana.

Here are the TV Guide close-ups for the week:

  • Baseball – Giants vs. Mets (ABC, Saturday at 2:00PM)
  • Special: Our Man in Washington (NBC, Tuesday at 10:00PM)
  • Special: World’s Fair Opening (CBS, Wednesday at 7:30PM)
  • Special: Danny Thomas (NBC, Friday at 8:30PM)

This is the second issue I had to purchase because for whatever reason it wasn’t kept by the relative who collected TV Guide from 1964-1965. The first was the October 24th, 1964 issue. I was able to acquire both that issue and this one from the same source, so both are the Philadelphia Edition. The listings include four CBS affiliates, two NBC affiliates, and ABC affiliate, and an educational station.

There is a ton of local programming included in the listings and there’s no way I can cover it all. But I’ll try to hit the highlights. On Saturday, April 17th Philadelphia station WRCV-TV (Channel 3) pre-empted NBC’s Mr. Magoo at 8:30PM for a half-hour special called “My Father, The Governor” in which seven of the ten children of New Jersey governor Richard J. Hughes opened up about their life as part of New Jersey’s First Family. Here’s an advertisement:

Advertisement for My Father, The Governor on WRCV-TV (Channel 3)
Advertisement for “My Father, The Governor” on WRCV-TV (Channel 3) – Copyright 1965 Triangle Publications, Inc.

On Sunday, April 18th WRCV-TV aired a half-hour special at 10:30AM called “Joy Forever” featuring Easter hymns sung by the Lansdowne Baptist Church Choir. At 12PM, the same station aired “Glory of God,” a half-hour of the Gloucester Catholic High School Glee Club out of New Jersey performing. WFIL-TV (Channel 6) out of Philadelphia and WGAL-TV (Channel 8) out of Lancaster broadcast a baseball game at 1:30PM between the Los Angles Dodgers against the Philadelphia Phillies. At 4:30PM, WCAU-TV (Channel 10) aired a half-hour Easter special called “Pixanne’s Easter Surprise” in which Pixanne and Windy the Witch narrated the story of Snow White. Here’s an advertisement:

Advertisement for Pixanne's Easter Surprise on WCAU-TV (Channel 10)
Advertisement for “Pixanne’s Easter Surprise” on WCAU-TV (Channel 10) – Copyright 1965 Triangle Publications, Inc.

Pixanne also aired weekdays from 9-9:30AM on WCAU-TV. At 1PM on weekdays WCAU-TV aired TV 10 Around the Town. The Monday, April 19th installment featured boxer Joey Giordello. WHYY-TV (Channel 12), the educational station, aired a weeknight news show from 7:30-8PM.

On Tuesday, April 20th at 1PM, WRCV-TV aired Television Kitchen, sponsored by the Philadelphia Electric Company. The live program saw Florence P. Hanford preparing glazed meat loaf, savory macaroni, buttered asparagus en papillote, fruit celery salad, and fresh coconut cake with white coconut icing. At 7:30PM, WCAU-TV aired a repeat episode of TV 10 Reports called “Roseto: a Fat and Happy Town” in which Bill Hart traveled to the Philadelphia town of Roseto to discover why heart disease is unknown despite a diet high in cholesterol.

Finally, on Thursday, April 22nd WFIL-TV (Channel 6) pre-empted ABC’s The Jimmy Dean Show for an hour-long syndicated Sammy Davis, Jr. special with guests Peter Lawford, Billy Daniels, and Lola Falana.

That’s it for this week. Hit the comments with your thoughts.

7 Replies to “A Year in TV Guide: April 17th, 1965”

  1. Thanks for another look back at TV Guide 50 years ago.
    Regarding the cover picture, costars of tv shows on TV Guide covers often appeared with the show’s star. In this case, Robert Vaughn, who had appeared by himself on the cover back in October, appeared with David McCallum, who was probably less-known at the time, or at least 2nd-billed behind Vaughn.. Also TV Guide took its own cover photos usually, rarely using previous publicity photos.
    A couple of typos:
    April 24 fell on a Saturday, so World War I would have gone into reruns on Saturday, April 24 or Sunday, April 25. Also the earlier issue that you were missing (which happened to have Vaughn on the cover) was dated October 24, 1964, as your link stated, and not October 25, 1964.

      1. MCCallum was the breakout star….Vaughn had previously done THE LIEUTENANT, as well as some films–including an Oscar-nominated turn in THE YOUNG PHILADELPHIANS.

  2. I can see by the ad for CBS’ Marineland special that TVG’s Philly edition predates the Southeast Pennsylvania edition i mentioned sometime ago. You had it right: 4 stations for CBS (WCAU, which was also owned by the network; WLYH-TV channel 15, also in Lancaster; WHP-TV channel 21 from state capital Harrisburg; and WSBA-TV channel 43)
    Besides WRCV, which would gain the KYW-TV call (and The Mike Douglas Show) after Group W left Cleveland, the other NBC station listed is indeed WGAL-TV. Lancaster, PA’s channel 8 has been broadcasting since 1949.
    For ABC, there’s WFIL-TV (now WPVI) and Harrisburg, PA’s WTPA-TV channel 27, which started broadcasting in 1953 on channel 71. ABC 27, as it’s known today, sports the WHTM-TV call.
    WLYH-TV is now with the CW network, and channel 43 is now Fox station WPMT. When it was with CBS, WPMT was also, for a time, listed in the Washington/Baltimore edition, alongside then Baltimore CBS station WMAR-TV channel 2 (now with ABC), WTOP-TV channel 9 (now WUSA) and Salisbury, MD’s WBOC-TV channel 16, which also carried NBC and ABC shows.
    I was only 1 year old (and not even walking) when that Marineland show aired. Since i was a wee tot, my earliest TV memories are sketchy at best. But i do recall Captain Kangaroo, Underdog, Tennessee Tuxedo, Commander McBragg, Go Go Gophers, Torey, Ol’ Gus, Whizzo the clown, Bugs Bunny, Popeye, Tom and Jerry, Speed Racer, the list goes on and on.
    If then WRCV channel 3 had any reservations about pre-empting The Famous Adventures of Mr. Magoo for that special on Governor Hughes, they need not have worried. The series original run ended in March 1965, so i’m pretty sure it was all just reruns by this time. Same thing with ABC’s one-season animated wonder, Jonny Quest.
    Pixanne aired following the Captain daily on TV 10, and my memory of that show came courtesy of a popular 80’s program on NBC, TV’s Bloopers & Practical Jokes. One episode had a clip from Pixanne where staff had a devil of a time (pun unintended) putting out a fire on a hoop that just wouldn’t go out! They had some animal act of some kind jumping through that fiery hoop, and when they tried to put it out, it just kept on burning. Obviously the show aired live, and i’m sure they eventually found a way to put it out-otherwise, well, let’s not think about it, alright?
    Oh, and please let me know if that Sammy Davis, Jr. special exists, if at all. Interestingly, he had been, and would be, a TV fixture for decades. He hosted an episode of Hollywood Palace, and even had his own weekly syndicated series, Sammy & Company, in the 70’s.

  3. Wonder why TV Guide had an article about Fred Allen, who hated television–supposedly he coined the famous phrase “television is a medium because nothing on it is rare or well done”. More cynical people would say Allen’s dislike of TV was jealousy: TV had finished off old time radio (Allen’s preferred media) and Allen was never able to launch a TV career.

    1. Fred Allen was 61 years old when he died in1956.
      Had he not died, he would doubtless have maintained his seat on the What’s My Line? panel for as long as he wished to; his friendship with Goodson and Todman would give him access to their other shows.
      Additionally, Fred Allen had just completed the narration for an NBC special called “The Jazz Age”; the show aired after his passing, and the reviews were mainly raves, suggesting that Allen might have finally found a niche in TV as a comic documentarian.
      There was also his long-standing friendship with Jack Benny; Had Fred Allen lived into the ’60s, I have no doubt that Benny would have found some things for his oldest friend to do on his shows.
      (Much as he did for another close friend, George Burns, when that latter gentleman had a fallow period following Gracie Allen’s death.)

      But of course all that didn’t happen.

      “Fred Allen’s Letters” was published in 1965, nine years after Fred Allen’s passing. For many of TV Guide’s readers (and not just the older ones), he was still remembered – and in those days (unlike today) the magazine had a sense of history.

  4. I don’t know if the mistake is yours or TV Guide’s but, it should read “Efrem Zimbalist Jr. and Roger Smith (77 Sunset Strip) on The FBI Story [later renamed The FBI] and Mr. Roberts, respectively;”, not Roger Moore, who was still playing The Saint in ’65.

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