A Year in TV Guide: July 24th, 1965

A Year in TV Guide explores the 1964-1965 television season through the pages of TV Guide magazine. Each week, I’ll examine the issue of TV Guide published exactly 50 years earlier. The intent is not simply to examine what was on television each week but rather what was being written about television.

Week #45
July 24th, 1965
Vol. 13, No. 30, Issue #643
North Texas Edition

On the Cover: Raymond Burr (painting by Al Parker).

The Magazine

I found this week’s cover article, “Pleading His Own Case” by Dwight Whitney, very interesting. I’ve never seen an episode of Perry Mason and I know next to nothing about Raymond Burr. As described by Whitney, he is an indefatigable promoter of the law and the legal process who risks his life to talk with troops in Vietnam and uses his own money to support causes near and dear to his heart. During his third trip to Vietnam he suffered a severe shoulder injury when the helicopter he was riding in came had to dodge enemy fire.

Front Cover
Front Cover – Copyright 1965 Triangle Publications, Inc.

Burr didn’t plan on returning to Perry Mason for the 1964-1965 season (its eighth). He wanted to star in a new show called The Power. “In it I played the governor of a state, and it had some of the same things going for it that Perry did. It was the best damn thing I ever read, the best new show presentation anybody in this business had ever seen.” Unfortunately for Burr, CBS felt The Power would be too similar to its new political drama Slattery’s People, so Perry Mason continued. He then agreed to return once more for the 1965-1966 season because he wanted to give his actors work and because he felt the 1964-1965 season was “a bad year” and hopes to go out on a good year. [Did he? Perry Mason was cancelled at the end of the 1965-1966 season. Hopefully Burr thought it was a good year.]

“Having a Wonderful Time” is a letter written to TV Guide by Sheldon Leonard, producer of I Spy. TV Guide asked him to write about his experience filming the series in Hong Kong and, according to Leonard, hoped he could include some conflict. Sadly, Leonard felt he couldn’t oblige because he was too busy dealing with problems like weather, language barriers, technical issues, and thousands of curious citizens to come up with any conflicts. During their four weeks in Hong Kong, the cast and crew only saw one day of sunshine. They lost two days to a typhoon.

Leonard found the language barrier particularly confusing because the Chinese people were so anxious to please that they would nod whether they understood their instructions or not. He wonders why a translator would take his six-word sentence and spend five minutes translating it. Also causing problems were a driver who wasn’t used to the car being configured for right-hand driving and two stunt men who followed Leonard’s directions to jump into a harbor despite being unable to swim.

Melvin Durslag’s “They Still Come in With Spikes High” is a two-page essay about ABC baseball color commentators Jackie Robinson and Leo Durocher. Both feel very free to speak their minds on the air, criticizing plays and players. According to Durslag, “a feature of Robinson and Durocher opinions is that they are always positive, if not always correct.” Robinson believes that players should always do their best and calls them out if they don’t live up to their abilities. Durocher feels it is his duty to anticipate and explain how he would direct players. If the manager makes a different decision, Leo will argue his way was better.

“The Kid is Dead…Not Coogan” by Arnold Hano is a three-and-a-half-page profile of former child actor Jackie Coogan, currently playing Uncle Fester on ABC’s The Addams Family. Coogan earned a fortune as a child actor but his mother and step-father spent nearly all of it. He sued them in 1938 but the law was on their side. California later passed a law protecting some money earned by child actors. In 1935, Coogan was the only survivor of a car crash that killed his father. During World War II he served as a glider pilot and earned the Air Medal. His life changed on October 4th, 1956 when he appeared in the debut episode of Playhouse 90. That led to more TV work, including a co-starring role on NBC’s McKeever and the Colonel from 1962-1963, and ultimately to The Addams Family.

Finally, there is a one-page article recounting how Sammy Jackson and Laurie Sibbald fell in love on the set of No Time for Sergeants. They initially weren’t very fond of one another. Jackson felt Sibbald wasn’t taking her job seriously while Sibbald thought Jackson was “a wet blanket.” After spending so much time together, however, they fell for each other and are currently “engaged to be engaged.” The cancellation of No Time for Sergeants has complicated things and the two are waiting to see what happens with Jackson’s career before actually getting engaged.

The “As We See It” editorial this week laments the ease with which satellite communications can be interfered with. In 1963, France denied CBS the use of its ground station for “Town Meeting of the World,” meaning the program could not be aired live in Europe. COMSAT recently refused to let CBS telecast the dedication of the Kennedy memorial in Runnymede (England) via Early Bird because the other networks didn’t want to carry it. “It is COMSAT’s responsibility to see to it that the whims of petty dictators in communications be confined to their own countries. It is COMSAT’s responsibility to avoid petty rules (and ridiculously high rates) that could turn a hope for all mankind into a mere gadget in the sky.

Cleveland Amory’s review this week is of ABC’s The Jimmy Dean Show. Amory notes that once Jimmy was allowed to be Jimmy, the show improved. “For country singing or folk singing–and even for city folks who like the country–this show has many virtues. And once in a while you even get a genuine interview.” He criticized, however, the number of plugs for performers’ records, arguing if the performers are being paid they shouldn’t also expect plugs.

News from the Hollywood and New York TV Teletype columns:

  • ABC will air “Jimmy Durante Meets the Lively Arts” on October 30th, with Durante, Rudolf Nureyev, and Roberta Peters.
  • Dean Jones will star in a new sitcom called My Fifteen Blocks on NBC, to be produced out of Chicago by Danny Thomas and Sheldon Leonard. [The series never materialized; you can read more about it in my article Building NBC’s 1966-1967 Schedule.]
  • Irwin Allen has cast two of the three new characters to be introduced on Voyage to the Bottom of the Sea next season. Terry Becker will be the new comedy relief while Allan Hunt will be for the teen-agers.
  • Joe Connelly and Bob Mosher are working on two new sitcoms for Universal Studios and CBS: Pistols and Petticoats and The First Years. [Pistols ‘n’ Petticoats ran for 26 episodes on CBS during the 1966-1967 season. The First Years never materialized.]
  • Peter Jennings is on a fact-finding mission touring Southeast Asia, Japan, Russia, India, and Egypt for an ABC special on Vietnam to be aired August 25th.
  • Irene Ryan of The Beverly Hillbillies has written a cookbook.
  • Oscar Brand will host NBC’s new children’s show called The First Look, set ot air on Saturdays starting October 16th.
  • A new ABC daytime show called The Young Set will be produced by Norman Baer and Phil D’Antoni. The discussion program aimed at young housewives will premiere in September. [Phyllis Kirk hosted the series with a celebrity guest each week. It ran from September to December 1965.]
  • Ulla Stromstedt will appear in seven of the first 13 episodes of Flipper in an attempt by the producers to add some cheesecake to the series.

Rounding out the national section are a pair of two-page picture features. The first spotlights the new automobile (The Dragula) being added to The Munsters. The second highlights a visit by Fess Parker, in character as Daniel Boone, to the Navajo reservation near Crown Point, NM. There is also the regular TV crossword puzzle.

There are four news reports in the “For the Record” column in the listings section this week:

  • The CBS Reports examination of “The Ratings Game” on July 12th “did not dispel much of the fog of mystery and controversy that envelops TV ratings.” Some two dozen people were interviewed, some supportive and others critical of ratings. Although neither side could claim victory at the end of the program, it “was well worth doing–and viewing.”
  • Preliminary New York City ratings for “The Ratings Game” are conflicting. Nielsen gave it a 20.8, far ahead of its network competition. ARB, however, gave it an 11.7 rating, which tied it with Ben Casey for second place.
  • Actor Ray Collins, whose lengthy career spanned six decades, died on July 11th at the age of 75.
  • Vincent Edwards has been married since June 13th. He wed 22-year-old actress Kathy Kersh. He used his real name, Vincento Zoino, on the marriage license and was reportedly wearing a disguise.

The letters page this week features six letters on three topics. There are three letters responding to a July 10th article by John Gregory Dunne in which he wondered what an Awful-Awful was. The letters explain that an Awful-Awful is basically a giant milkshake developed by Bond’s Ice Cream Parlor in Upper Montclair, NJ. An editorial note gave specific instructions for the concoction. Supposedly if you drink three, you get a fourth free.

Then there is this letter, written in response to a letter published in the June 19th issue:

Regarding the letter saying that such programs as McHale’s Navy and Gomer Pyle tend to ruin the image of our Armed Forces, if this gentleman prefers more bitter entertainment, such as Combat!, I have at least 50,000 ringside seats in the Vietnam arena–no admission charge.
William J. Tarkington Jr.
News Director, WFAX
Falls Church, Va.

There is also a letter from a reader who wonders if repeats of I Love Lucy “have been re-run into the ground” because her 3-year-old daughter can say the lines before Lucille Ball does. Another letter praises Al Hirt’s show as “a rose among the thorns” this summer.

The TV Listings

[This was the fourth issue I had to purchase to fill a hole in my collection. The copy I acquired is the North Texas Edition with listings for nine stations in five markets. As is always the case with issues I’ve had to buy, I’ve done my best to highlight some of the local programming but please note that I’m not familiar with these stations. All of the stations were in the Central Time Zone, so prime time in 1965 started at 6:30PM rather than 7:30PM.]

On Saturday, July 24th CBS aired CBS Bowling Classic from 12-1PM followed by CBS Tennis Classic from 1-2PM. Both programs were airing their last episodes. ABC’s Saturday afternoon baseball game at 12PM was listed as “To Be Announced.” At 9PM, CBS aired the 14th annual Miss Universe Beauty Pageant live from Miami Beach. Jack Linkletter served as master of ceremonies with John Daly and Sally Ann Howes as commentators. The special was scheduled to run 90 minutes.

NBC’s Encore from 2-3PM on Sunday, July 25th repeated “Orient Express,” a special hosted by Edwin Newman. [It originally aired on January 7th, 1964.] On Monday, July 26th from 7:30-8PM, CBS aired an unsold pilot starring Stubby Kaye as part of its Summer Playhouse series. Kaye played Stubby Fox, a Coast Guard seaman who convinces his new captain to volunteer for Atlantic Fleet duty. From 9-10PM NBC repeated “The Winging World of Jonathan Winters,” a special originally aired in May. Steve Allen, Leo Durocher, Jerry Stiller, and Anne Meara joined Winters.

On Friday, July 30th from 8:30-9PM, Vacation Playhouse on CBS presented an unsold pilot starring Gerald Mohr as an American casino owner living in Mexico who is asked to help smuggle a Mexican revolutionary and his wife out of the country.

Here are the TV Guide close-ups for the week:

  • Special: Miss Universe Beauty Pageant (CBS, Saturday at 9:00PM)
  • World War I – “Over There” (CBS, Sunday at 5:30PM, Repeat)
  • Special: The Winging World of Jonathan Winters (NBC, Monday at 8:00PM, Repeat)

The listings section includes listings for the following stations:

Dallas
KRLD-TV (Channel 4) – CBS
WFAA-TV (Channel 8) – ABC
KERA-TV (Channel 13) – Educational

Wichita Falls
KFDX-TV (Channel 3) – NBC
KAUZ-TV (Channel 6) – CBS

Fort Worth
WBAP-TV (Channel 5) – NBC
KTVT (Channel 11) – Independent

Ardmore-Sherman-Denison
KXII-TV (Channel 12) – NBC/CBS

Lawton-Wichita Falls
KSWO-TV (Channel 7) – ABC

Locally, there were a lot of music and religious programs during the weekend. On Saturday, WBAP-TV (Channel 5) aired a half-hour religious program called Planning for Tomorrow from 7-7:30AM. From 3:45-4:45PM the same station aired Gospel Singing Caravan. From 4:30-5PM KRLD-TV (Channel 4) aired a cooking show with David Wade while KTVT (Channel 11) aired Sunset Ranch, a music program.

From 5-5:30PM KAUZ-TV (Channel 6) aired Singing Time in Dixie while KTVT aired Gospel Singing Jubilee. At 5:30PM, KFDX-TV (Channel 3) aired a half-hour country music program with Bill Anderson. From 6-6:30PM, KFDX-TV aired a music program with Porter Wagoner while KTVT aired a music program with the Wilburn Brothers. KTVT aired an hour-long musical-variety series called Cowboy Jamboree from 6:30-7:30PM with Ray Price and the Cherokee Cowboys as guests.

Sunday morning was filled with religious programs, including live church services on nearly every station. KTVT aired an unidentified church service from 9-9:30AM. From 9:30-10:30AM, KRLD-TV aired a live service from Highland Park Presbyterian Church. From 10:40-11:40AM, KXII-TV (Channel 12) aired a live service from the Central Church of Christ.

There were four live church services from 11AM-12PM: KFDX-TV from the First Baptist Church of Wichita Falls; WBAP-TV from the First Christian Church; WFAA-TV (Channel 8) from the First Presbyterian Church; and KTVT from the First Baptist Church of Dallas. At 2:30PM, KAUZ-TV (Channel 6) and WFAA-TV aired the final round of the Insurance City Open live from Hartford, CT. At 3PM, KTVT aired a Texas League baseball game between the Dallas-Forth Worth Spurs and the Amarillo Sonics.

There were a few weekday afternoon children’s programs, some of which were probably local. KTVT aired Fun Time from 3:55-4PM followed by Slam Bang Theater from 4-4:30PM; KXII-TV aired Carol’s Clubhouse from 4:25-5PM; and KAUZ-TV aired Kauzmo and Friends from 4:30-5PM.

On Monday at 6:30PM, WBAP-TV pre-empted a repeat of NBC’s Karen for a half-hour documentary called “Case for Education” about a proposed Community Junior College. KTVT’s Monday night movie started at 9PM and ended at 11PM but was interrupted from 10-10:15PM for news and weather. The same thing happened on Tuesday and Friday. At 9:30PM, KAUZ-TV aired America!, a travel series hosted by Jack Douglas. This week’s episode was titled “Valley of the Sun” and toured Phoenix, AZ.

From 8-9PM on Tuesday, educational station KERA-TV (Channel 13) aired the 10th installment of Pacem in Terris, a 12-part series of meetings hosted by Harry S. Ashmore. The episode was titled “The Terms of Coexistence: Mutual Interest and Mutual Trust.”

KTVT aired another Spurs-Sonics baseball game at 7:30PM on Wednesday.

Here’s an advertisement for news with Earl Ellington on KXII-TV (Channel 12):

Advertisement for news with Earl Ellington on KXII-TV (Channel 12)
Advertisement for news with Earl Ellington on KXII-TV (Channel 12) – Copyright 1965 Triangle Publications, Inc.

Here’s an advertisement for baseball on KTVT (Channel 11):

Advertisement for baseball on KTVT (Channel 11)
Advertisement for baseball on KTVT (Channel 11) – Copyright 1965 Triangle Publications, Inc.

Here’s an advertisement for America! on KAUZ-TV (Channel 6):

Advertisement for America on KAUZ-TV (Channel 6)
Advertisement for baseball on KAUZ-TV (Channel 6) – Copyright 1965 Triangle Publications, Inc.

That’s it for this week. Hit the comments with your thoughts.


10 Comments

  • Karen Martin says:

    The producers of Flipper attempted to add some “cheesecake” to a children’s / family show that had a dolphin as its star? My mind is too boggled to come up with a witty comment. I watched the show as a child, and on later reruns, and still find the simple adventures a lot of fun to view.

    I’m glad to know that Jackie Coogan was getting positive articles written about him in the 1960s. I’ve read about his life — including horrifying war experiences — and greatly admire the man who kept doing the best he could under difficult circumstances.

  • Jon says:

    CBS killed Perry Mason that fall by sacrificing it against NBC’s Bonanza that fall. Bonanza was the #1 show on tv from 1964 to 1967, continuing as such even with the departure of Pernell Roberts as Adam. CBS aired the only color episode of Perry Mason in February 1966 and had lots of recognizable tv & movie people in the series finale aired in May 1966.

    I think I’ve read about The First Years before, if it starred Darryl HIckman and involved cavemen. Another sitcom about a cave family, Sherwood Schwartz’ It’s About Time, premiered in 1966 and may have caused The First Years to be dropped.

    I’ve lived in the DFW area for more than a quarter-century now and am very familiar with its stations. WFAA & KTVT still have the same call letters, but KRLD is now KDFW, and WBAP is now KXAS. KRLD & WBAP are still call letters on prominent radio stations here. 20 years ago there was an affilation scramble caused when Fox bought KDFW’s parent company and switched its affiliation to Fox, leading CBS to move to KTVT. I still remember KTVT’s days as a strong independent carried on many cable systems, “The Super Ones”.

    The Waco/Temple stations, KCEN & KWTX, moved from the N TX to the S TX Edition from 09/24/60 to 09/28/68, when TV Guide added the Wichita Falls & Sherman stations to N TX, then moved back to the N TX Edition, where they stayed until local editions ended in 2005. I also remember seeing the Abilene stations listed in the N TX Edition, probably starting in the early 70s, along with a station out of Tyler. Austin stations were also included with a special notched bullet designation, since they could be seen on some N TX cable systems by then.

    Spurs vs. Sonics looks like an NBA Western Conference Finals match-up, at least from before the Sonics moved to OKC and became the Thunder.

    • Alvaro Leos says:

      Surprised that a Texas Leauge game would be televised. Anybody else live in a market where minor league baseball was televised?

      • Troy Lee Turner says:

        This wouldn’t be shocking in 65 for two reasons: The Texas League was one of the top minor leagues back then, plus DFW was a big metro area even then-but only the Cowboys as a pro franchise.

        As far as minor league baseball being televised, the Oklahoma Educational Television Authority (OETA) broadcast weekly home games of the Oklahoma City ’89ers of the American Association during the summer of 77 (I received their games in Fayetteville, Arkansas from the OETA Tulsa affiliate)

    • A Concerned Historian says:

      I initially thought the same, but, baksetball season would be long over in later July. Pretty sure it’s the Amarillo Sonics, a Texas League team.

  • epaddon says:

    The Vince Edwards-Kathy Kersh marriage was quite short-lived. She then ended up becoming the second wife of Burt “Robin” Ward during the height of Bat-mania (and even played the Joker’s moll in one episode) and soon that marriage was done once the series was over (which pretty much cemented her image as a gold-digger).

  • Richard John Marcej says:

    So, whoever put together that ad for “America!” didn’t really know that much about America, or perhaps, more to the point they didn’t really know that much about Mount Rushmore, since they flipped the image.

  • Lurky McLurkson says:

    Re: Sammy Jackson

    “‘No Time for Sergeants’ has complicated things and the two are waiting to see what happens with Jackson’s career…”

    Sadly, not a heck of a lot.
    He starred in a busted ‘Li’l Abner’ pilot, was in the Roy Orbison howler ‘The Fastest Guitar Alive’, did a few Diznee flicks, then settled into T.V. guest spots.

  • epaddon says:

    And Laurie Sibbald’s career was over by 1967 (she had a very good guest shot in the first aired episode of the Ron Ely “Tarzan” series as a blind jungle girl). No idea whatever became of her.

  • Joseph says:

    I had thought that the producers of “Perry Mason” decided to pull the plug in early 1966. However, given that it went head-to-head against “Bonanza” on Sundays that season, if the producers indeed decided to end the show they were one step ahead of CBS, which likely would’ve cancelled the show at season’s end anyway.

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