Star Trek Syndication Advertisements, Circa 1969-1970

Star Trek premiered in September 1966 on NBC and ran for three seasons before the network cancelled it. The iconic sci-fi series immediately went into local syndication and became wildly popular with viewers. The following is from the March 10th, 1969 edition of Broadcasting:

Star Trek, coming off NBC-TV at the conclusion of the current season, will be placed in domestic syndication by Paramount Television, producer and distributor of the series. The package will include 70 episodes of the science-fiction series, which will have had a three-year network run.

NBC broadcast 79 episodes of Star Trek between 1966 and 1969. I’m not sure why the syndication announcement mentions just 70 episodes. It’s possible that some were initially held back from syndication but I find that unlikely. Paramount Television placed a full page advertisement in Broadcasting a few weeks later promoting the availability of Star Trek for national syndication. Over the next year, at least three additional full page advertisements appeared in Broadcasting promoting the success of Star Trek in local syndication.

Here are four syndication advertisements for Star Trek from the pages of Broadcasting. Click on any of the images for a larger version.

Broadcasting (March 24th, 1969) Volume 76, Issue #12, Page 87

Scan of an advertisement for Star Trek in syndication from 1969.

Broadcasting, August 4th, 1969 – Volume 77, Issue #5, Page 31

Scan of an advertisement for Star Trek in syndication from 1969.

Broadcasting, February 2nd, 1970 – Volume 78, Issue #5, Page 15

Scan of an advertisement for Star Trek in syndication from 1970.

Broadcasting, February 16th, 1970 – Volume 78, Issue #7, Page 43

Scan of an advertisement for Star Trek in syndication from 1970.

Paramount Television no doubt paid for additional advertisements throughout the 1970s as Star Trek continued to enjoy phenomenal success in local syndication.


References:

“Program Notes.” Broadcasting. 10 Mar. 1969: 66D.

3 Replies to “Star Trek Syndication Advertisements, Circa 1969-1970”

  1. If you read the first ad, it clearly says 79 episodes. Obviously, the first press release had a mistake.

  2. I take exception to this statement. “Star Trek continued to enjoy phenomenal success in syndication.” Star Trek couldn’t “continue” success as it never had success in the original broadcast. ST was almost cancelled the first year. It WAS cancelled the 2nd year. Nothing but an intense letter writing campaign and fans picketing at the studio got ST renewed for the 3rd year, when it was again cancelled, for good this year. ST never met phenomenal success until it was in syndication, and it took awhile at that. It had to find an entirely new, young audience from the original fans before it took off in popularity. I know. I am one who took part in that letter writing campaign. I was 13, sitting in front of a black/white TV in September, 1966 when the very first ST episode was broadcast.

    1. It may not have been a success on network TV, but it was an instant success in local syndication. And that success continued throughout the 1970s.

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