After hitting viewership highs in August, classic television digital specialty network Me-TV soared to new highs during September, twice crossing the half million mark. In my post last month, I failed to specify that the numbers released by Media Life Magazine each week are prime time averages, not full day averages.
During the first week of September (Monday, September 2nd through Sunday, September 8th), Me-TV was watched by an average of 520,000 viewers during prime time, a jump of 160,000 from the week before and 130,000 more than the previous high of 390,000. The following week, viewership dropped to 510,000 and fell 480,000 the next week before rising again during the final week of the month to 490,000. For the month as a whole, the network averaged exactly 500,000 viewers.
By comparison, NBC drew more than ten million viewers during the first week of September and The CW 910,000. So Me-TV still has a way to go to match the least-watched of the Big Five television networks.
In the adults 18-49 demographic, Me-TV averaged 100,000 viewers during that first week, compared to 4.4 million for NBC and 410,000 for The CW. During the final week of September, that number rose to 120,000 in the demo. But to be fair, Me-TV isn’t aimed at the adults 18-49 demographic. For the month as a whole, the network averaged 107,500 viewers in the demographic.
The network also hit new highs in households, drawing 410,000 during the second week of September, which equates to a 0.4 Nielsen rating and a 1% share of the audience. For the month as a whole, Me-TV averaged 385,000 households.
Since April, when ratings information for Me-TV was first released, the network is averaging more than 290,000 households, almost 370,000 viewers and over 75,000 adults 18-49.
(All numbers courtesy of Media Life Magazine, which publishes broadcast ratings every week. Ratings were not published for the weeks ending May 12th and June 23rd.)