A Year in TV Guide: February 27th, 1965

A Year in TV Guide explores the 1964-1965 television season through the pages of TV Guide magazine. Each week, I’ll examine the issue of TV Guide published exactly 50 years earlier. The intent is not simply to examine what was on television each week but rather what was being written about television.

Week #24
February 27th, 1965
Vol. 13, No. 9, Issue #622
Western New England Edition

On the Cover: Donna Douglas, Irene Ryan, and Nancy Kulp of The Beverly Hillbillies (photograph by Gene Trindl).

The Magazine

“How a Correspondent Spends His Days and Nights” could have been an interesting article. It was written by Irving R. Levine, NBC News Bureau Chief in Rome, but spends far too much time discussing differences between the United States and Italy and not enough exploring how he files reports and actually does his job. Levine reveals that he sometimes receives calls from New York at 2AM local time, pours through Rome’s 12 daily newspapers every day, and spends a lot of time covering the Vatican.

Near the end of the article he gives two examples of how attempts to film were interrupted. Once, while trying to film a narration for an installment of NBC White Paper, Levine found a tranquil spot outside Rome that he hoped would be quiet. Unfortunately, a movie company had the same thought. Another time, while filming for The Huntley-Brinkley Report atop a building in Ivrea, Levine was surprised when an explosion rocked the building due to excavation work.

Front Cover
Front Cover – Copyright 1965 Triangle Publications, Inc.

I was disappointed but not surprised that Marian Dern’s “Man in Pursuit of Himself” didn’t mention Bob Crane’s involvement with UHF station WICC-TV (Channel 43) in Connecticut when it launched in 1953. At the time, Crane was a disc jockey for WICC radio. The station was a failure and went off the air in 1960, several years after Crane had moved to the West Coast. In 1963, he got a recurring role on The Donna Reed Show but by the time this article was published he had been let go after asking for more money. But he has another project in the works, a pilot for CBS called “The Heroes.” [Hogan’s Heroes would run for six seasons and 168 episodes on CBS from 1965 to 1971.]

Dwight Whitney’s three-page “They’re Still Accepting That Invitation” is another brief TV Guide biography, this one about Mae West. It has little to do with television. Whitney mentions West’s March 1964 guest appearance on Mister Ed and her hope that she’ll make another appearance in the fall. [She didn’t.] She says she doesn’t know who Donna Reed is and has has turned down plenty of movie and TV roles in the past decade because “they are not right for me. They are not Mae West.” But she does apparently hope to start appearing in two yearly TV spectaculars. “I’m waiting for pay-TV,” she explains. “I bet I’ll rate No. 1 on it.”

“They’re Still Single” is an unusual article about the women of The Beverly Hillbillies: Nancy Kulp (Jane Hathaway), Irene Ryan (Granny), and Donna Douglas (Elly May). It’s unusual because it is a transcript of interviews with the three actresses that were conducted separately. Although that’s explained, intertwining the interviews still makes it seem like the three actresses were interviewed together. The three discuss fame and success.

The final article is a one-page piece on actress Ellen Madison written by Ellen Madison. Would you believe she’s another actress I’ve never heard of? Her Internet Movie Database profile reveals she made guest appearances on a variety of TV shows during the 1960s, including The Asphalt Jungle, Route 66, The Defenders, and The Eleventh Hour. She states she was “mentioned” for Emmy Awards for her work on The DuPont Show of the Week (“Body and Soul,” 1959) and Armstrong Circle Theatre (“Prescription-Hypnosis,” 1959).

The “As We See It” editorial is all about comedies this week. 36 of the 62 TV shows in consideration by the networks for the 1965-1966 season are comedies. Add in sponsor-backed shows and there are at least 42 comedies in development. Why? Because 10 of the top 15 shows in January 1965 were comedies and the only new shows in the Top 15 were comedies (Gomer Pyle U.S.M.C., Gilligan’s Island, and Bewitched). Comedies, it seems, appeal to young married housewives who have a huge influence on the country’s buying. Also, comedies don’t ask too much of viewers the way dramas do, allowing commercials to “make a deep, lasting impression.”

There is once again no review this week. Cleveland Amory is still judging the International Television Festival in Monaco. According to the January 30th issue, Amory’s reviews will return in March.

News from the Hollywood and New York TV Teletype columns:

  • Now that CBS has purchased My Three Sons from ABC, Mike and Sally will finally get married next season. CBS now owns all five years of the series and may air repeats during its daytime schedule as well as new episodes in prime time.
  • McHale’s Navy is filming a second movie during the summer. Gilligan’s Island and Mister Ed are among other comedy shows considering doing the same.
  • If Hazel returns for the 1965-1966 season it will be without co-stars Whitney Blake, Don Defore, and Bobby Buntrock. [The series did return without Blake and DeFore but Buntrock remained.]
  • David Wolper has taped a half-hour pilot for CBS Studios called “Miss Television U.S.A.” The proposed series would select a state queen each week, culminating in an annual Miss Television U.S.A. contest in a 90-minute special. [The series wasn’t picked up and I don’t believe the pilot ever aired.]
  • Nunnally Johnson will write the teleplay, from a story by Eugene Burdick, for an upcoming Xerox United Nations special about a peacekeeping mission. Sam Spiegel will produce. Production will start in Kashmir in late March. [The special was never made.]
  • The networks are busy planning their coverage of the upcoming three-orbit Gemini spaceflight. [The flight took place on March 23rd.]
  • NBC has announced two new half-hour comedies for next season: I Dream of Jeannie and Camp Runamuck.

Rounding out the national section this week is a picture feature explaining how Flipper (real name Suzy) is trained. Once again it has a lot of text for a picture feature. There is also a page of “TV Jibe” comic strips poking fun at television and, of course, the regular TV crossword puzzle.

There were three news reports in the “For the Record” column in the listings section this week:

  • A rumor has been making its away across the country about ABC’s The Fugitive and TV Guide has been getting hundreds of letters. The story goes that the final episode was filmed and has actually aired on some stations. It reveals that the one-armed man didn’t kill Richard Kimble’s wife. The real killer was Lieutenant Gerard. None of the letter writers have actually seen the episode but know people who have, they say. There is no truth to the rumor. TV Guide reached out to producer Quinn Martin who had this to say: “People as me, ‘Isn’t it awful about all these rumors?’ I say, ‘What’s awful about it?’ It’s marvelous that people care so much about the show; If you want me to get corny about it, maybe we’ve hit on such a universal thing that it gets into people’s subconscious. And all that baloney.” [After The Fugitive went off the air there were more rumors about alternate endings to the series.]
  • Nighttime serialized dramas continue to proliferate. CBS will be adding a prime time version of its daytime soap opera As the World Turns. The series will debut in May and star Eileen Fulton. ABC, meanwhile, is expanding Peyton Place to three nights a week. What that means for proposed spin-off The Girl from Peyton Place is unknown. It might be shelved or air on the two weeknights when Peyton Place isn’t airing. Finally, both NBC’s Dr. Kildare and ABC’s Ben Casey are considering plans to move towards serialization next season.
  • The launch of Ranger 8 on February 17th was considered more interesting than the launch of the Pegasus 1 satellite a day earlier on February 16th. Why? Because Ranger 8 carried six TV cameras that will send back images fo the Sea of Tranquility on the Moon, potentially helping pave the way for a manned mission to the lunar surface.

The letters page includes just five letters this week. Two are responses to the February 13th article about a pirate TV station in the Netherlands. One takes issue with the article implying that Dutch TV is “dictatorial” while the other applauds the Dutch government’s response, arguing that no democratic government can “tolerate unlawful operations, be they of moonshine stills or of TV stations.”

The other three letters are all quite interesting so rather than paraphrase here they are in their entirety:

This is a plea for help. A sort of teen-age tyranny is taking over radio and television–the amateur musician with his clumsy rhythm, unkempt voice and twanging guitar. We beg you for a return to quality. We request that good show music, big bands, jazz artists, bossa nova, and the classics be given equal time with this teen-age garbage.
Ed Mulford, Secretary
Connecticut Jazz Appreciation Society
Monroe, Conn.

Since the Nielsen 1200-or-so samplers determine what TV shows we will see, I suggest the networks take them all to New York each year and show them the propose new shows with the old ones in various arrangements and then take a vote. Then we could see their choices right from the start. We viewers would be saved the disappointment and pain of giving up favorite shows just after we have got used to enjoying them.
Frances A. Graves
Kirkland, Wash.

Will you please settle a wild rumor that is running rampant over the city of Shreveport and environs. It says The Fugitive‘s last chapter has been written and actually shown in some cities and that policeman Gerard is the real killer of Kimble’s wife. Kimble, in the last episode, finally finds the one-armed man who tells a horrendous tale of a love affair between Lt. Gerard and Mrs. Kimble, and reveals that Gerard killed her.
Janice F. Angevine
Shreveport, La.

An editorial note in response to the last letter pointed readers to the “For the Record” column which addressed the false rumor relating to The Fugitive.

The TV Listings

It was a very normal week for network television, with few specials, likely due to the end of February sweeps the previous week. There was a CBS Special Report called “T Minus 4 Years, 9 Months and 30 Days” on Monday, March 1st examining whether the nation would meet the goal of putting a man on the Moon by 1970. Walter Cronkite anchored the report which was produced by Don Hewitt. According to the TV Guide listing it was taped that very afternoon at space centers across the country. Featured were Dr. Wernher von Braun and John Glenn. On Tuesday, March 2nd NBC aired another installment of The Bell Telephone Hour from 10-11PM with Robert Goulet as host. And on Thursday, March 4th NBC aired another installment of Perry Como’s Kraft Music Hall from 10-11PM.

The weekend was filled with all the usual sports: golf, bowling, more golf, more bowling, plus some basketball. Wide World of Sports on ABC featured auto racing, the World Four-Man Bobsled Championship, and the NASCAR “500” Stock Car Championship. NBC Sports in Action covered ski jumping and golf. Scheduled for CBS Sports Spectacular were the World’s Invitational Handball Championships and the North American Figure Skating Championships.

Here are the TV Guide close-ups for the week:

  • The Andy Williams Show (NBC, Monday at 9:00PM)
  • Bell Telephone Hour (NBC, Tuesday at 10:00PM)
  • The Defenders – “The Merry-Go-Round Mender” (CBS, Thursday at 10:00PM)
  • Special: Perry Como’s Kraft Music Hall (NBC, Thursday at 10:00PM)
  • FDR – “Strife!” (ABC, Friday at 9:30PM)

Here are some of the programs available for purchase by subscribers to Zenith Radio Company’s Phonevision pay television experiment on Connecticut’s WHCT-TV (Channel 18):

  • Movie: Topkapi (Saturday at 6:30PM, $0.50)
  • Pro Hockey: Montreal Canadiens vs. Detroit Redwings (Sunday at 7PM, $1.25)
  • Movie: The Pumpkin Eater (Monday at 9PM, $1.25)
  • Movie: Sex and the Single Girl (Tuesday at 8:30PM, $1.25)
  • Movie: The Night Walker (Wednesday at 7:30PM, $1.25)
  • Movie: Baby, The Rain Must Fall (Thursday at 9PM, $1.25)
  • Movie: Emil and the Detectives (Friday at 6:30PM, $1.25)

It was also a relatively normal week locally. On Saturday, February 27th WTIC-TV (Channel 3) aired This is UConn from 1-1:30PM. WHYN-TV (Channel 40) aired a Springfield dance party from 2-2:30PM. WHNB-TV (Channel 30) and its translator (Channel 79) aired a town hall with Harvey Olson from 3-3:15PM. WWLP (Channel 22) and WRLP (Channel 32) aired Mayor Ryan Reports from 6:15-6:30PM.

On Sunday, February 28th WNHC-TV (Channel 8) aired a morning seminar from Albertus Magnus College in New Haven, CT. WTIC-TV aired another installment of From the College Campus from 11:30AM-12PM. The topic this week was “The Changing Perspective of High School Science Teachers.” Edward Close from Saint Joseph’s College moderated. From 12-12:25PM WNHC-TV aired eComments and People with highlights from the University of Connecticut’s Winter Weekend as well as a preview of the nutmeg Ballet Guild benefit performance. This was followed by a five-minute capitol report.

There were a lot of advertisements in this issue, both for commercial products and for various television shows and movies. Here’s one for repeats of East Side/West Side on WHYN-TV:

Advertisement for East Side/West Side on WHYN-TV (Channel 40)
Advertisement for East Side/West Side on WHYN-TV (Channel 40) – Copyright 1965 Triangle Publications, Inc.

And here’s an advertisement for WNHC-TV (Channel 8) and its weekday late afternoon kids line-up:

Advertisement for WNHC-TV's Weekday Late Afternoon Line-up
Advertisement for WNHC-TV’s Weekday Late Afternoon Line-up – Copyright 1965 Triangle Publications, Inc.

Finally, here’s an advertisement for WNHC-TV’s “PJ” Movie Party that aired weeknights at 11:30PM. This particular movie, King of the Roaring Twenties, aired on Tuesday, March 2nd:

Advertisement for WNHC-TV's PJ Movie Party
Advertisement for WNHC-TV’s PJ Movie Party – Copyright 1965 Triangle Publications, Inc.

Here are the episode descriptions for Dateline Boston, a local series broadcast live and in color Monday through Friday from 6-6:25PM on WHDH-TV (Channel 5):

Monday, March 1st, 1965
Captain Bob creates a still-life of fruit and a coffee grinder.

Tuesday, March 2nd, 1965
Jack Woolner presents a film on trout stocking.

Wednesday, March 3rd, 1965
Roland Nadeau and Ken Wilson give an organ and piano recital of classical and contemporary music.

Thursday, March 4th, 1965
Excerpts from “Snow White,” produced by the Magic Lantern Players, are shown. Interviewed is director Marian Benvie.

Friday, March 5th, 1965
Dr. Edwin P. Booth marks the centennial of the Civil War.

That’s it for this week. Hit the comments with your thoughts.

6 Replies to “A Year in TV Guide: February 27th, 1965”

  1. I really like this week’s cover photo. It would be interesting to read the accompanying article. I had never read that there was ever an idea for a “Gilligan’s Island” theatrical movie. I wish they had gone ahead with it! It is odd that Mae West had no idea who Donna Reed was. Ms. Reed was not exactly an unknown, nor a newcomer, in 1965. I wonder if “Hazel” had completed filming for the 1964-65 season by this time. I had always read that Don DeFore and Whitney Blake were blindsided by the news they had been dropped from the show. If the series was still in production at the time of this issue being written, than there would obviously have been discussions going on about their not returning for the next season.

    1. Read the article here “The Strange Case of SELENA MEAD”… HAZEL returned for another season–on CBS, because the network cancelled their deal to do this show, with Polly Bergen, in the wake of the firing of James Aubrey, head of the television division. It had already been schedule for the post ANDY GRIFFITH timeslot on Mondays, and it was given to HAZEL.

  2. “The final article is a one-page piece on actress Ellen Madison written by Ellen Madison. Would you believe she’s another actress I’ve never heard of?”

    Sounds like the name of a new TVO yearly article series. Before your well written and informative articles I never heard of Kyle MacDonnell either.

    What’s a “Zenith Radio Company’s Phonevision pay television experiment” and whatever happened to it?

  3. Turns out WHNC-TV (now WTNH) would show “Mickey Mouse Club” two times: first during its’ original ABC run (1955-59) and again 50 years ago during its’ first syndication run. IDK if the station carried it a third time when it was re-syndicated in 1975, when i first saw it. Let me know, would you?
    The channel had always been listed in TVG’s New York Metropolitan edition, even when it carried CBS programs. Today, TV8 is still with ABC and is one of Conneticut’s oldest stations-in fact, THE oldest, it went on the air in 1948.
    Tell David i too liked the cover. All three are gone now. Donna Douglas joined Irene Ryan and Nancy Kulp in that ‘mansion in the sky’ on January 2nd-two days before we bid farewell to ESPN’s Stuart Scott.
    BTW, when did David Janssen find time to make a movie with, of all folks, Mickey Rooney?? That film in TV8’s ad must have been made while he was playing “Richard Diamond, Private Detective”. I’ll have to check on that one.

  4. I did my checking: Richard Diamond ended in 1960, the movie “King of the Roaring 20’s” was made for Warner Bros. in ’61. It was the story of Arnold Rothstein, who ruled organized crime in Manhattan (New York) until his death in 1928. Diana Dors, Mickey Shaughnessy and William Demarest also costarred. Demarest did a lot of movies before replacing Bill Frawley’s Bub on “My Three Sons” as Uncle Charley when the sitcom moved to CBS in 1965.
    Hazel aired on CBS on Monday nights at 9:30 (8:30 Central) following The Andy Griffith Show during the 65-66 season. I got re-acquainted with the show in the 80’s thru reruns on SuperStation WTBS.
    I wonder if Admiral Jack’s show ran Popeye cartoons? Since he was a sailor as well, i’m sure it did.
    And as for those rumors about the final episode of The Fugitive, if they were anything like those fake celeb death reports i see on Twitter, no doubt they left millions dumbfounded, but not seriously shook.

  5. The NASCAR race that was broadcast on the February 27th, 1965 edition of “Wide World Of Sports” was likely that year’s Daytona “500”, which was probably taped the previous weekend.

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