A Year in TV Guide: January 7th, 1989

I’m happy to announce A Year in TV Guide: 1989, the follow-up to A Year in TV Guide: 1964-1965. Unlike that project, which ran from September 2014 to September 2015 and covered a full 52-week television season, A Year in TV Guide: 1989 will review all 52 issues of TV Guide magazine published during 1989. My goal is to examine what was written about television three decades ago while highlighting the short-lived and forgotten TV shows on network television during 1989.

Why 1989, you ask? Simple. I own nearly every issue of TV Guide from that year. Nearly 15 years ago I acquired some 170+ issues of TV Guide, including almost complete runs from 1987, 1988, and 1989. At the time, I foolishly imagined myself collecting every issue of TV Guide. Once I learned how expensive it is to ship large numbers of TV Guide magazines, and how difficult it is to store them, I changed my mind.

At first, I kept these issues on a spare bookcase. They were then boxed up and tucked away in a closet for years. I’ve wanted to do something with these issues, to get some benefit out of them, for several years. I’ve just never had the time. Last fall, I briefly considered reviewing every issue from the 1988-1989 season. When that didn’t work out, I decided to review a calendar year rather than a TV season.

Which brings us to today and the January 7th, 1989 issue of TV Guide. Every week for the next year, I’ll share my thoughts about the issue of TV Guide published exactly 30 years earlier. Due to time constraints, I won’t be analyzing every article published in every issue. In fact, my plan is to pick just one article. I’ll also be highlighting reviews, videocassette prices, ratings and programming notes, and listings for short-lived network TV shows.

I’m still playing around with the format, so you may see some slight changes for the first few weeks. I may even go back and add information to earlier reviews.

Week #1
January 7th, 1989
Vol. 37, No. 1, Issue #1867
Toledo-Lima Edition

On the Cover: TV Guide’s 8th Annual J. Fred Muggs Awards

  • Scan of the front cover to the January 7th, 1989 issue of TV Guide magazine
    Cover to the January 7th, 1989 issue of TV Guide | Copyright 1989 Triangle Publications, Inc.

The Magazine


This week’s issue includes eight articles:

  • Our Eighth Annual J. Fred Muggs Awards
  • Playing the Mother of a Son with AIDS, by Judith Light with Jeff Kaye
  • TV’s Getting Sexier…How Far Will It Go?, by Howard Polskin
  • Competing for the Rights of Real-Life Dramas, by Jeff Kaye
  • What It Takes to Get to the Super Bowl, by David Friedman
  • Charlie Robinson of Night Court, by Timothy Carlson
  • Father Theodore Hesburgh Reflects on TV, by Roderick Townley
  • Kidvid: Shows That Grown-Ups Like Too, by Doug Hill

To me, the most interesting article is Howard Polskin’s “TV’s Getting Sexier…How Far Will It Go?” I’m not familiar with some of the programs referenced in the six-page article, like NBC’s miniseries Favorite Son or ABC’s made-for-TV movie Ladykillers. Both aired in early November 1988.

Here’s Polskin’s description of Favorite Son:

As far as miniseries go, it had the standard romantic subplots, violence and salty dialogue. If that’s all it had, it would have quickly faded from memory. But Favorite Son had some elements in it that would seem to set new standards for what’s acceptable on prime-time network television. In addition to the bondage scene, there was a steamy 60-second strip sequence where Sally rain undresses in back of a see-through curtain through which the full outline of her breast is visible, a surprisingly explicit rape and a controversial scene in which it is deliberately left unclear whether a dog is sniffing the blood of its slain mistress–or lapping it up.

Like I said, I haven’t seen Favorite Son but I’m guessing it’s quite tame by today’s standards. Back in 1989, it was part of a distinct shift on network television toward explicit content. “A new era of network television is dawning,” Polskin declares, “marked by greater acceptance of risque programming. The limits of network ‘decency’ haven’t been assaulted like this since Archie Bunker rattled the country with his barrage of ethnic slurs in the 1970s.” Where the line will be drawn in the future is anyone’s guess.

Other racy content mentioned in the article: a nude beach sketch on Saturday Night Live, Geraldo Rivera’s “Devil Worship” documentary about Satanism, an episode of Cheers featuring a scene in which Sam can’t leave a restaurant due to an erection, and episode of Designing Women involving a busty au pair.

Viewers aren’t being driven away by explicit content, which explains why the networks continue to push the boundaries. Not everyone is happy, however. “In the last year, I’ve become disillusioned,” says Television Critics Association president Art Chapman. “The programmers have to be responsible and not air material that’s on the cutting edge,” says American Association of Advertising Agencies president Leonard Matthews.

Polskin puts forth two explanations for the shift toward increasingly racy content. There are fewer network censors, for one thing. NBC got rid of its standards department entirely. Steven Bochco, executive producer of NBC’s L.A. Law, is happy with the changes. “They’ve given the programming department jurisdiction,” Bochco explains. “The practical result is that no one calls me, which I love.”

There’s also increased competition facing the networks from cable, VCRs, the new FOX network, and independent stations. Or maybe the networks are simply giving viewers what they want. Polskin seems to think that’s a bad thing:

With network censors largely put out to pasture, censorship is now more than ever left in the hands of the viewer at home with a finger on the ‘off’ button. That is a disturbing thought to those who care about the content of a medium that’s available in almost every home in the country. If audiences continue to tune in at even moderate levels, it may be ‘anything goes’ for a long time.

I’m curious to hear from anyone who remembers watching Favorite Son back in 1988 (or the nude beach sketch on Saturday Night Live). Do you recall noticing an increase in the amount of racy content on network television during that fall?

TV Guide Insider

[TV Guide Insider includes the following features: Grapevine, Soaps, Sports View, Video Cassette Report, and Cheers ‘n’ Jeers.]

Lawrence Eisenberg’s Grapevine includes tidbits about Mikhail Baryshnikov’s exhausting rehearsal schedule, Alan Rachins watching a lawyer friend in court, Joanna Kerns developing a project based on the murderer Ruth Snyder, Peter Coyote worrying about actors being public about their politics, and more. Alan Carter shares stories about A Martinez and Erika Slezak in Soaps. Mel Durslag’s Sports View tackles Joe Garagiola’s departure from NBC, Tom Landry’s troubles with the Dallas Cowboys, and the problem with college football bowl games.

Prices from the Video Cassette Report for movies on VHS: The Blob ($89.95), Mr. North ($89.95), Vibes ($89.95), Young Guns ($89.98). Cheers ‘n’ Jeers praises Susan Ruttan for her role on NBC’s L.A. Law, applauds Almost Grown on CBS for its premise and its soundtrack, boos the “intrusive camera crews who work on cable music and comedy specials,” and scoffs at reporters who use the phrase “It all began…” when introducing a story.


Merrill Panitt reviews NBC’s Dear John. He considers the sitcom a rehashed version of Taxi with Judd Hirsch playing the same “good-natured schnook who often as not winds up a victim of his good intentions.” The pilot episode “was a textbook example of good comedy” but the next two episodes suffered from weak jokes. Panitt worries about the way Hirsch occasionally overreacts, calling him “much too accomplished to resort to such shenanigans.”

He concludes his review on a positive note while suggesting the show should be funnier considering the talent of those involved.

[Dear John premiered on October 6th, 1988. It ran for four seasons, ending in July 1992 after 85 episodes.]

The Program Section

[The Program Section includes the following features: Update, Letters, Sports Calendar, Pay-TV Movie Guide, Channel Directory, and TV Crossword Puzzle.]


[Update categories include the following: In The News, On The Grapevine, and The Ratings Race.]

There are four In the News reports this week, ranging from NBC’s plan to offer limited pay-per-view programming during the 1992 Barcelona Olympics to the Harvard Alcohol Project’s mission to encourage TV producers to include anti drunk driving messages in their episodes. Also, beginning January 20th, NBC will add a pair of crime dramas to its Friday lineup: Father Dowling Mysteries at 8PM ET and Unknown Subject at 9PM ET. Starting Wednesday, January 11th, returning sitcom My Two Dads will replace Baby Boom at 8:30PM ET and a new medical drama called Heartbeat will replace Tattingers at 10PM ET. Both Baby Boom and Tattingers “will be retooled and could return later this season.”

On the Grapevine contains three reports this week, including news a spin-off of Spenser: For Hire “tentatively” titled A Man Called Hawk will debut soon on ABC, starring Avery Brooks as Hawk.

According to The Ratings Race, the networks are averaging just a 67% share of the audience through the first 13 weeks of the 1988-1989 season. That’s down from 72% at the same point during the 1987-1988 season. NBC is averaging a 16.1 rating, ABC a 13.2, and CBS a 12.0. The top-rated new show is ABC’s Roseanne, which is averaging a 22.1/33 Nielsen rating/share thus far, placing fourth overall.


[Although TV Guide published the first and last names of those who wrote letters, for privacy reasons I will only be sharing the first name and the first letter of the last name.]

Two of the seven letters in this issue respond to an article in the December 17th, 1988 issue of TV Guide about the declining ratings for network news:

Norman J. Ornstein and Michael J. Robinson missed a vital reason for today’s shrinking news audiences [“Network Dilemma: Do You Give Viewers Good Journalism or … the Sensationalist They Prefer?” Dec. 17]. Viewers want to be told facts, not biased, opinionated, negative versions of news items selected to further a newscaster’s career or to improve a station’s ratings. To the authors’ list of advice to network news, I might add the idea of broadcasting some good news. It happens every day.
Gerry F.
Bremerton, Wash.

It shouldn’t be surprising that a Jessica McClure story or the Challenger tragedy should draw a large audience. People identify with other people. Jessica was, in effect, everyone’s child. The Challenger astronauts were American heroes, riding the rocket for all of us. News coverage of tragedies has a way of drawing people together, allowing them to set aside their differences, at least for a while. Political coverage does just the opposite, and news anchors and reporters only increase animosities when they seemingly side with one party or another and go out fo their way to create news.
Elizabeth L. F.
Ossining, N.Y.

I’m sure many viewers share similiar concerns today, both for network and cable news.

Channel Directory

Here’s the Channel Directory for the Toledo-Lima Edition of TV Guide:

Scan of the Channel Directory for the Toledo-Lima Edition of TV Guide magazine.
The TV Guide Channel Directory for the Toledo-Lima Edition, published in the January 7th, 1989 issue.

I won’t be including this in future reviews, so refer back to the review of this issue for channels listed.

The Listings

Close Ups

  • [Cable Close Up] Empire of the Sun (HBO, Various Days and Times)
  • [Cable Close Up] Hope and Glory (HBO, Various Days and Times)
  • Movie: Twist of Fate, Part 1 (NBC, Sunday at 9PM)
  • Live from Lincoln Center: “Pavarotti Plus!…Plus!” (PBS, Monday at 8PM)
  • The Pat Sajak Show (CBS, Monday at 12AM or 12:05AM)
  • CBS Schoolbreak Special: “Words to Live By” (CBS, Tuesday at 4PM)
  • Movie: Starman (CBS, Tuesday at 9PM)
  • Color of Honor: The Japanese-American Soldier in World War II (PBS, Wednesday at 10PM)

Do You Remember…?

Saturday, January 7th, 1989
9:30PM CBS (11) (D3) (7) (10) (15)
Dirty Dancing (CC)
Kellerman’s confronts the issues of racism and interracial relationships when Sweets (John Wesley) reunites with an old love (Natalia Nogulich), who wants to marry him. Baby: Melora Hardin. Johnny: Patrick Cassidy.

10:00PM CBS (11) (2D) (7) (10) (15)
West 57th (CC); 60 min.
Scheduled: Segments on Ryan White, a teenager who contracted AIDS from a blood transfusion; writer-director David Mamet; animation; and zydeco music. Correspondents include Karen Burnes, Stephen Schiff.

Monday, January 9th, 1989
10:00PM CBS (11) (7) (10) (15)
Almost Grown; 60 min.
Norman (Timothy Daly), feeling his age and longing for the good old macho days, recalls his teenage run-in with a mobster (Victor Brandt), while Jackson (Raffi DiBlasio) takes a misstep toward manhood. Joey: Albert Macklin. Suzie: Eve Gordon. Anya: Ocean Hellman.
[Time approximate after basketball on Ch. 11.]

Wednesday, January 11th, 1989
8:00PM CBS (11) (2D) (7) (10) (15)
TV 101 (CC)–Drama; 60 min.
Penny (Mary Ward) uses Woodward-and-Bernstein tactics to expose the shady doings of the favorite son in the school elections, while Amanda (Teri Polo), his girlfriend and running mate, does her best to cover up for him. Keegan: Sam Robards. Vance: Andrew White. Holden: Alex Desert.

Thursday, January 12th, 1989
8:00PM ABC (24) (2) (6) (7D) (21)
Knightwatch (CC)–Crime Drama; 60 min.
New tensions develop between the Knights and the police after Burn (Calvin Levels) witnesses the needless shooting of a burglary suspect by a cop,and two Knight imposters begin robbing neighborhood stores. Meanwhile, Jake (Samantha Mathis) finds herself growing closer to Burn; Casey (Ava Haddad) finds companionship at an art gallery; Calvin (Don Franklin) begins to worry that he and Leslie are drifting apart. Part 1 of two. Daniels: Gordon Clapp. Taylor: Errol Slue.

10:00PM ABC (24) (2) (6) (7D) (21)
Heartbeat (CC); 60 min.
A construction accident at a grade school turns into a disaster drill a Joanne and Eve (Kate Mulgrew, Laura Johnson) crawl through the rubble to help a woman in labor. Leo: Ben Masters. Paul: Darrell Larson. Nathan: Carmen Argenziano. Cory: Lynn Whitfield. Marilyn; Gail Strickland. Alice: Julie Ronnie.

That’s it for this issue. Check back next week for my review of the January 14th, 1989 issue of TV Guide. As always, hit the comments with any comments or suggestions.

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6 Replies to “A Year in TV Guide: January 7th, 1989”

  1. Interesting new project that I will follow. BTW, some may wonder why VHS releases were so expensive. Basically, the studios felt that video rental stores were ripping them off by not giving them a share of rentals, so they essentially became like OPEC and artificially raised the SRP. Universal went one step further and refused to release new films to HBO and Showtime.

  2. I am guessing that all the issues are from the Toledo-Lima Edition. Network Affiliation Changes have really changed since 1989. I miss Local Editions!!

  3. To me, the most interesting article is Howard Polskin’s “TV’s Getting Sexier…How Far Will It Go?”

    I guess this article was written before the premiere of ABC’s N.Y.P.D. Blue. Poor Howard would’ve had a heart attack.

  4. While I haven’t seen “Favorite Son”, I’m pretty sure the SNL reference was from a sketch in an episode in October 1988 where most of the male castmembers and guest host Matthew Broderick were men in a nudist colony commenting on and singing about their male organs. They said or sang the word for them (which I won’t state here) over 40 times in the course of the sketch then stated in the sketch (as was mentioned in the article) that NBC didn’t have a S&P department anymore so basically they were going to be as filthy as they wanted to be from now on.

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