NBC Fall 1974 Promotional Spot

From the Television Obscurities YouTube channel, here’s an unusual 60-second promotional spot for NBC’s Fall 1974 lineup. There’s no footage from any of the network’s new or returning shows. Instead, photographs of NBC stars are flashed on screen in a checkerboard pattern.

You might recognize David Hartman from Lucas Tanner, Angie Dickinson from Police Woman, Michael Landon from Little House on the Prairie, Freddie Prinze from Chico and the Man, and many others.

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8 Replies to “NBC Fall 1974 Promotional Spot”

  1. That’s not a checkboard, that’s tic tac toe! Ever hear of a show called The Brady Bunch or maybe the Hollywood Squares, Bobby? That’s what a three-squared pattern is called!

    1. I have a BRADY BUNCH script, and it referred to the end of Act 2 as “checkerboard out” (covering the last shot with the 9 regulars), so it used the “checkerboard” term.

      1. It doesn’t matter! Checkerboard is 8X8, 3T is 3X3! There weren’t 64 stars on TBB, there were 9 [Mike and Carol in the middle, girls on the left, boys on the right, and Paul Lynde as Alice…er, I meant Ann B. Davis…LOL]!!

      1. Ok guys can we compromise and say that what NBC put up was a 3-squared crosshatch rather than a 8-squared crosshatch? And yes, a checkerboard usually alternates black and red while a 3-square doesn’t!

  2. This was one of NBC’s most fruitful seasons in the seventies. Chico and the Man, The Rockford Files, Police Woman and Little House on the Prairie were all hits. Movin On and Petrocelli (sp?) lasted for two seasons. Plus Sanford and Son, The Wonderful World of Disney, The Sunday Mystery Movie and Emergency were still going strong. But CBS was still king with their stable of hit comedies and hit cop shows. I think they added Rhoda to the list that season

  3. I don’t care what you call the pattern—that just stunk. Lame lyrics and a warbly delivery. Especially bad when compared to some of the “Proud as a Peacock” big production numbers of the era.

  4. Produced by Bill Feigenbaum {Feigenbaum Productions}, who produced most of the filmed promos for NBC for over a decade (1965-’79).

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