TV Guide, Volume 12, Number 40 (Issue #601)
Published October 3rd, 1964
Published by Triangle Publications, Inc.
Mia Farrow of Peyton Place fame graced the cover of this issue of TV Guide. Not surprisingly, most of the issue consists of television listings, but there are also 28 pages of articles, split between a front and back section. The front section contains Neil Hickey’s New York TV Teletype, a table of contents, an editorial column, an article by ABC News Analyst Edward P. Morgan regarding presidential campaigns, another about Kansas University football coach Jack Mitchell and a profile of actress Jill St. John. Every edition of TV Guide contained the same article sections; only the listings section was changed. This particular issue is from the Western New England Edition.
The listings section, which runs 68 pages, opens with Henry Harding’s “For the Record” section, in which he briefly covers the television industry. There are four stories: CBS News calling upon Walter Cronkite for election night coverage, Steve Allen and Westinghouse Broadcasting ending his syndicated talk show, RCA’s combination television/electronic microscope and the producer of NBC’s The Doctors wondering if he should rename the show The Doctors and the Very Good Nurses after CBS changed the name of The Nurses to The Doctors and the Nurses.
Following “For the Record” is a letters page, a sports guide and a list of specials, time changes and debuts.
Then the listings — which cover sixteen stations in Connecticut and Massachusetts — begin.
There are also advertisements for specific programs, some for local stations and others for network fare. Additionally, there a variety of TV Guide close-ups focusing on specific programs (including The Hollywood Palace, the Rome Olympics, the World Series and Shindig). Additionally, there are advertisements for TV Guide itself, including one for TV Guide Young Merchants, a special introductory subscription offer (just $5.85 for 65 issues, or $7.15 in Canada), and previews of the next issue. Finally, there are also advertisements for products like Allbrands Wax Remover, Jolly Time Popcorn and Underwood Liver Spread.
The second article section opens with Marian Dern’s cover story about Mia Farrow, followed by a recipe for Indian Pudding, an article about auditioning at CBS and a crossword puzzle.
It closes with Walt Anderson’s Hollywood TV Teletype and a brief “Ten Years Ago This Week” section, which covers Dick Powell’s first live television role on Climax!, the debut of December Bride and Allen Ludden’s Dancetime in New York City.
The first article section contains one full-page advertisement for Tareyton cigarettes (“Us Tareyton smokers would rather fight than switch!”) while the back cover is an advertisement for Philip Morris Multifilter cigarettes, featuring rare coconut-shell charcoal.