Here’s audio from a September 26th, 1972 commercial break aired on CBS affiliate WISH-TV (Channel 8) in Indianapolis, IN:
This particular commercial break aired on prior to the WISH-TV Big News at 10. It’s incomplete and starts partway through a political ad for George McGovern. Also included is a local news promo and two commercials, one of which is local.
Here’s a transcript:
[Incomplete George McGovern Political Ad] “–a lot of, amount of money, you know. But I did support McGovern as much as I could. Five dollars now. Ten dollars one time. You can go without a dress and you could wear the things that you’ve had for some time and send five dollars to someone that you think is, will do something for our country. McGovern. Democrat. For the people. The people are paying for this campaign with their hard-earned dollars. Send what you can to McGovern for President, Washington, DC.”
[Local WISH-TV Promo] “–school board tackles teacher salaries and student integration. Details next on Channel 8’s Big News Final, in color.
[Car X Commercial] “Now the area’s best known, busiest muffler shops have a better than ever product with a better than ever guarantee. A guarantee that covers both parts and labor on replacements. This better product and better guarantee carries a new name: Car X. Born to be better. Car X.”
[O’Brien Chrysler Plymouth Commercial] “Since 1933, the name O’Brien has meant quality and reliability in the sales and service of Chrysler corporation cars. And here are 13 of my best reasons as to why we intend to keep it that way. Northside Chrysler Plymouth. Greenwood Chrysler Plymouth. Kokomo Chrysler Plymouth.”
Notice how the beginning of the local promo for WISH-TV’s Big News Final is cut off. It’s possible the McGovern ad aired during a different commercial break. It’s difficult to tell with only the audio to go by.
This audio comes from a collection of reel-to-reel audio tapes used to record network and local TV programs between 1967 and 1972.
About This Recording
Source: Reel-to-reel audio tape
Date: Tuesday, September 26th, 1972
Station: WISH-TV (Channel 8, Indianapolis)